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“This is an exciting opportunity to be a part of something so important not only for Black media or entertainment, but also Black-centric animation and children’s programming,” Charles Bordenave, Co-Founder of CurlyKids HairCare
LOS ANGELES (PRWEB)
August 14, 2022
Multimillion dollar Black-owned family-operated company CurlyKids HairCare is announcing a licensing partnership with 9 Story Media Group and Karma’s World Entertainment for the acclaimed animated series Karma’s World, inspired by Chris ‘Ludacris’ Bridges. The Black hair care company prominently known for creating products that cater to natural hair styles will be releasing Karma’s World by CurlyKids detangling shampoo, detangling conditioner and a detangling spray at FAO Schwarz, Target, Walmart, Kroger and Sally Beauty stores later this month. The licensing deal was secured by 9 Story Brands, 9 Story’s dedicated consumer products and brand management division.
“This is an exciting opportunity to be a part of something so important not only for Black media or entertainment, but also Black-centric animation and children’s programming,” said Charles Bordenave.
“I’m of course familiar with ‘Luda’, Mr. Bridges through his music and acting. But to see him pivot his influence and vision in this manner is especially near to my heart. As a girl dad myself, it is a gift to be living in a world where the landscape of kids’ shows is becoming so diverse and changing for the better. And though my daughter is well out of the demographic range for Karma’s World, she will always be my little girl, and as a family we will celebrate the show just the same.”
“We are so excited to welcome CurlyKids to the Karma’s World program,” said Kyra Halperin, Co-VP, Consumer Products at 9 Story Brands. “Black-owned businesses have been historically underrepresented within the licensing industry and it’s critical that we work with partners that align with the DNA of the brand, and achieve better representation on-shelf. We are thrilled to work with first-time licensee CurlyKids HairCare which has been inspiring Black children through representation to show their bold, beautiful and dynamic hair styles.”
Bridges, the rapper, actor, producer, entrepreneur and philanthropist, was originally inspired to create the show by his oldest daughter. Karma’s World, which premiered globally on Netflix on October 15, 2021, follows 10-year-old Karma Grant, an aspiring musical artist, and rapper with big talent and an even bigger heart. Every episode is infused with hip-hop music, streetwear fashion, and original choreography. The series focuses on themes of self-expression, identity, leadership, creativity, and the importance of community. A third season launched on July 7th. CurlyKids joins over 50 licensees on the brand across multiple categories, including global partnerships with Mattel, Scholastic and Universal Music Group.
About CurlyKids Mixed Texture HairCare:
CurlyKids Mixed Texture HairCare is a black-owned and family-operated business based in Los Angeles, CA. Since 2010, CurlyKids Mixed Texture HairCare has continued to support children’s hair journeys with affordable, quality products. Curly Kids Mixed Texture was developed for Curly, Kinky, Coily, Wavy, and Frizzy Hair. Their products are sulfate and paraben free and are available at select Burlington, Citi Trends, Kroger, Sally Beauty, Target, and Walmart stores or online at http://CurlyKidsHairCare.com
About 9 Story Brands
9 Story Brands is the dedicated brand management and consumer products division of 9 Story Media Group, a leading content creator, producer and distributor of kids and family focused intellectual property. 9 Story Brands builds international entertainment brands for kids, with expertise across creative, brand marketing and licensing. 9 Story Brands manages merchandising rights for top children’s properties including Daniel Tiger’s Neighborhood, Clifford The Big Red Dog, Colorforms, Wild Kratts, Super Why! and Karma’s World. http://www.9story.com
About Karma’s World Entertainment
Karma’s World Entertainment, founded by Chris Bridges, is an entertainment media company dedicated to helping kids develop self-esteem, healthy living, creativity and leadership skills through fun music and problem-solving educational programs, with an appreciation for diversity.
About Chris Bridges
Chris Bridges, sometimes professionally known as “Ludacris” is a successful actor, producer, entrepreneur and philanthropist as well as one of pop music’s most successful recording artists. Chris currently lives in Atlanta, Georgia. His love for his community led him to found The Ludacris Foundation (TLF), in 2001. This nonprofit organization seeks to inspire youth through education and memorable experiences and to uplift families and communities, while fostering economic development. For more information on TLF check out theludacrisfoundation.org.
About Vibrancy Agency
An illuminated approach to creating resonant branding. Vibrancy Agency, a black-owned women-led Public Relations & Marketing firm, illuminates the energy and life of Fashion, Beauty, Curve, Multicultural, and Socially-Conscious brands.
https://www.vibrancyagency.com
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