“The ability to shrink the user down and put them inside the body–it makes for a very engaging experience, and that’s what ends up making it even more educational.”
CHICAGO (PRWEB)
September 11, 2019
Virtual Reality content creation company and studio, 321 Next Reality, http://www.321nextreality.com – 773-542-0730 , based in Chicago, has released a video featuring a VR experience showcasing Crohn’s Disease. The video highlights an interactive VR simulation, during which “players” interact using a virtual reality headset to play a VR game called “Attack of the Crohn’s.” The cheeky name for the interactive VR experience is intended to resonate with audiences within the Crohn’s community–audiences who want to know more about the why’s and how’s associated with this particular intestinal ailment. Training and education for many of today’s top industries are being transformed using cutting edge immersive technology, such as augmented reality, virtual reality, and mixed reality.
View video of VR project – https://www.youtube.com/watch?v=kkqnNZ_pVNA&t=65s
View on website http://www.321nextreality.com
View all projects in video gallery https://321nextreality.com/video-gallery/
Today, some of the largest and most well-know companies such as Walmart, Boeing, UPS, BMW, Lowe’s and Marriott Hotels, to name a few have launched programs utilizing this technology with success. From experiential marketing, prototyping and customer service employee training, brand building, and trade show activations, companies are now fully utilizing the power of augmented, virtual, and mixed reality. Some recent examples include:
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Walmart, the country’s largest private employer, is using virtual reality headsets to test which employees have the aptitude for middle management positions. - Thermo Fisher Scientific has developed a new training center that will aid in onboarding new manufacturing employees in a virtual reality environment.
- Johnson & Johnson launched a new surgical training program for doctors and nurses using VR headsets
- Farmer’s Insurance trains its agents how to appraise damages using mixed reality technology
- Ford designers work in real-time with co-workers living across the country using various mixed reality technology.
But Crohn’s is relatively uncommon. And the public sometimes has a hard time grasping and understanding this particular condition. The original impetus for this custom VR content was, in part, an information campaign. An educational whiteboard video commissioned by a pharma client caught on in the Crohn’s and Colitis communities. Once that video went viral, the same pharmaceutical client wanted to build on their success by creating even more attention-getting media. The team at 321 Next Reality ( https://321nextreality.com ) knew that VR for education and VR for healthcare training made perfect sense. They set out working on the virtual reality expansion of their whiteboard video, called “Attack of the Crohn’s.” As is illustrated in the released video, the simulated VR experience is a perfect avenue to make the complex origins and mechanics of any medical, technical, or other complex concept easy to understand and training fun and easy.
View Youtube video of project – https://www.youtube.com/watch?v=kkqnNZ_pVNA&t=65s
“Making this VR immersive activation was a really easy decision,” said Sal Pecoraro of 321 Next Reality. “The ability to shrink the user down and put them inside the body–it makes for a very engaging experience, and that’s what ends up making it even more educational.” Pecoraro went on to discuss the video itself, which shows aspects of the the VR experience intermixed with conference-goers enjoying that experience. The video was an essential way to show the impact on people who stopped to use the VR experience. “Everyone who put that headset on ended up grinning from ear to ear.”
And that highlights the utility of virtual reality and mixed reality, both as a marketing tool and as an educational platform. From a marketing standpoint, having any content that can capture the attention of targeted demographic groups in an incredibly crowded media marketplace is a significant asset. Virtual reality, due to its relative novelty, will turn heads no matter what. But to have any kind of staying power, it needs to be executed properly. As the video released by 321 Next Reality illustrates really well: VR and AR typically work best when they follow the same basic rule as any other marketing: content is king. That’s why 321 Next Reality has developed a well-earned reputation for creating quality VR content.
The video released by 321 Next Reality is designed to showcase not only the engagement generated by the VR content, but also the level of graphic power and technology involved. In part because of the release of VR gaming systems such as HTC Vive and Oculus Rift, consumers have very high expectations when it comes to the quality and interactivity of VR experiences. One of the reasons why VR technology is being utilized so much–these stories are so beautiful and gorgeous to look at. In part, that’s because the technology has really reached a place where we can be quite artistic with it.
The video about the Crohn’s disease VR experience is making the rounds on YouTube, but it’s no substitute for the real thing. That said, it certainly does whet the appetite of a public eager for new media to consume. If you want to see the video released by 321 Next Reality, check out their YouTube page. If you want to know more about VR for education or VR for healthcare, contact 321 Next Reality directly.
About 321 Next Reality: Founded in Chicago, IL, 321 Next Reality is a the Midwest’s premiere virtual reality, augmented reality, 360 video, mixed reality, and immersive experience company. 321 Next Reality works with corporate customers on projects that include live show integration, brand launches, promotional events, trade show set-ups, and real world gaming. To get in touch with the team at 321 Next Reality, contact Mark Smith by email or phone.
Located in Chicago
Cinespace Chicago Film Studios
321 Next Reality
2558 W. 16th Street, 5th Floor
Chicago, IL 60608
To get in touch with the team at 321 Next Reality, contact us by email or phone.
Main Chicago Offices: 773-542-0730
Info@321NextReality.com
Mark@321NextReality.com
321 Next Reality is a Chicago based company providing Virtual Reality, Augmented Reality, Mixed Reality, and other Experiential Digital Activations for corporate, training, education, and creative clients.
http://www.321NextReality.com
Contact us at info http://www.321NextReality.com
321 Next Reality Capabilities:
Virtual Reality (VR)
Augmented Reality (AR)
Mixed Reality (MR)
XR
Immersive Experiences
180 Videos
360 Videos
Application Design
UI Integration
Content for Mixed Reality
3D Projection Mapping
3D Holographic Production
3D Content Production
Temporary and Permanent Installation
Custom Interactive Design Capabilities
Consultation on all aspects of Interactive Processes
In-House 2D and 3D Animation Team
Full Chicago Studio Location
Asset Reconfiguration for Brand Consistency
On-Site Setup, Mapping, and Event Operation
Full Production Crew
180-degree Video Production
360-degree Video Production
Agency Consulting
Industries Embracing Virtual Reality: training, marketing, education, entertainment, branding, business, learning, development, hospitality, real estate, healthcare, manufacturing, medical, gaming, architecture, and more.
For more information, please visit http://www.321NextReality.com
or call 773-542-0730.