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Maximizing Reach: The Role of Press Release News Wire Services in Modern PR Strategies

In the dynamic landscape of public relations (PR), the role of press release news wire services has become increasingly crucial. As businesses strive to amplify their message and achieve widespread visibility, leveraging these services effectively can make a significant difference in a company’s communication strategy. Press release news wire services distribute a company’s announcements to a vast network of media outlets, journalists, bloggers, and online platforms, ensuring the message reaches a broader audience. This article explores the role of these services in modern PR strategies and how businesses can maximize their reach.

The Evolution of Press Release Distribution

Traditionally, press releases were disseminated manually to a select group of journalists and media houses. This process was time-consuming and often limited in scope. However, with the advent of digital technology and the internet, press release distribution has evolved dramatically. News wire services have emerged as powerful tools that automate and streamline the distribution process, making it more efficient and far-reaching.

Enhancing Visibility and Credibility

One of the primary benefits of using a press release news wire service is the enhanced visibility it provides. By distributing press releases through these services, companies can reach a vast and diverse audience that includes not only traditional media but also online news portals, social media platforms, and industry-specific websites. This wide-ranging exposure is crucial for building brand awareness and establishing credibility in the market.

Moreover, appearing in reputable news outlets through these wire services can significantly boost a company’s reputation. When a press release is picked up by a well-known media outlet, it lends an air of legitimacy and trustworthiness to the announcement. This can be particularly beneficial for startups and small businesses looking to establish themselves in a competitive market.

SEO and Digital Marketing Benefits

In addition to media coverage, press release news wire services play a pivotal role in enhancing a company’s online presence through search engine optimization (SEO). When a press release is distributed across multiple online platforms, it generates backlinks to the company’s website, which can improve its search engine ranking. Higher search engine visibility means that potential customers are more likely to find the company when searching for related products or services.

Furthermore, press releases distributed through wire services can be shared on social media, extending their reach even further. Social media platforms are powerful tools for amplifying content, and a well-crafted press release can go viral, reaching audiences that traditional media might not cover.

Targeted Distribution and Analytics

Modern press release news wire services offer targeted distribution options, allowing companies to tailor their releases to specific industries, regions, or demographics. This targeted approach ensures that the press release reaches the most relevant audience, increasing the likelihood of engagement and coverage.

Additionally, many news wire services provide analytics and reporting tools that allow companies to track the performance of their press releases. Metrics such as the number of views, shares, and pickups by media outlets can provide valuable insights into the effectiveness of the PR campaign. This data can inform future PR strategies, helping companies refine their approach and achieve better results.

Best Practices for Maximizing Reach

To maximize the reach of a press release, companies should focus on crafting compelling and newsworthy content. The press release should have a clear and engaging headline, a concise and informative body, and a strong call to action. Including multimedia elements such as images, videos, and infographics can also enhance the appeal and shareability of the release.

Choosing the right news wire service is equally important. Companies should consider factors such as the service’s distribution network, targeting capabilities, and pricing. Partnering with a reputable and well-connected news wire service can significantly amplify the impact of a press release.

In conclusion, press release news wire services are indispensable tools in modern PR strategies. They offer unparalleled reach, credibility, and SEO benefits, helping companies enhance their visibility and connect with their target audience. By leveraging these services effectively and adhering to best practices, businesses can maximize the impact of their press releases and achieve their PR goals.

The Importance of Mental Health

Mental health is one of the most important aspects of our health because it greatly affects not only our physical and emotional well-being, but also our ability to interact with others and cope with the stresses of life. Mental health encompasses our ability to think, feel, and respond to the world around us. It is also the foundation of our ability to relate to others and make healthy choices.

Mental health can vary from person to person, and can change over time. Factors such as stress, life events, and the environment all play a role in how our mental health develops and evolves. It is important to understand the importance of maintaining our mental health, as it can have a direct impact on our lives.

When it comes to mental health, it is important to remember that it is a spectrum, meaning that it leasts from one extreme to the other. On one end we can experience mental health issues, such as depression and anxiety. It is important to recognize when one is facing mental health issues and to seek help from a professional. On the other end of the spectrum are those who may have very high levels of mental well-being, often referred to as emotional intelligence. People that understand how to manage their emotions, how to be mindful and practice self-care are usually better able to cope with life’s challenges and maintain mental health.

One of the most important aspects of good mental health is learning to develop healthy coping skills. Everyone must learn how to recognize stressors and how to manage them in a healthy way, rather than resorting to substances or other unhealthy coping mechanisms. It is also important to learn healthy communication skills, as communication plays a large role in how people interact with each other.

It is also essential to learn how to engage in self-care activities such as getting enough rest, exercising regularly, eating a healthy diet, and engaging in activities that bring pleasure. These activities can help to improve mental health and reduce stress. Additionally, learning how to be mindful and practice relaxation techniques, such as yoga, meditation, and Tai Chi can help to reduce stress and improve mental health.

Maintaining good mental health is essential for overall physical and emotional well-being. It is important to recognize when one’s mental health is not up to par and to seek help when needed. And, it is essential to learn how to develop healthy coping skills and engage in self-care activities to maintain mental health.

The 17 Best Dating Sites and Apps in 2022

Bisexual users, for example, still have to choose whether they want to look at only men or only women. What was once a doozy of a sign-up process is now short, sweet, and free of the cheesy, religious questions that held it back from being a top choice for the younger crowd.

You can specify your educational background, what languages you speak, your interests, hobbies and favorite music. Avoid the hassle and expense of checked baggage with these 10 great options to suit any type of trip. “Gender roles are very bothersome in relationships with cis hetero men.” If you got this far and still haven’t found the app for you, perhaps you’re interested in hookup apps instead? Beyond that, the app is pretty similar to Tinder, with some prompts and filters thrown in that keep things a step up from casual.

Instead, you will find partners who are not only invested in finding the right partner but have also completed the signup process. It is simple and doesn’t have many features that other dating apps offer. This is a plus, because you have a simplified experience that you can change as you go. The compatibility quiz is the longest part of the eHarmony registration process. EHarmony uses the compatibility quiz to help you get a clear picture of your preferences, personality, and how you feel about yourself in order to match you with the right partner. This site brands itself as a premier place for singles online to connect. According to the company, 85% of its members have attained an “above-average” level of education, which it defines as college-educated.

This means providing a safe space where people with every fetish or sexual orientation can search and find love online. The site also has to prove that its members are reasonably active. After all, there’s no point in having millions of users if nobody’s going to reply to your messages or interact with you.

The best dating websites require users to verify their profiles. These sites also include other privacy features, such as encryption and safe payment processes, to protect your security. If you are Jewish and in the market for Jewish singles, the best place to find them is Jdate. This online dating site has millions of users and specializes in creating meaningful matches to deliver an effective dating experience. Once you complete your profile, you can view other “elite singles” you may be compatible with. The site will use your search criteria to show you matches who meet your preferences. In the corner of each profile, you will see a compatibility score between 0 and 100 that indicates how well that person matches your personality.

The pandemic may have changed dating forever, but one thing that hasn’t is that meeting people can be really hard. Pluralities also believe that whether a couple met online or in person has little effect on the success of their relationship. While majorities across various demographic groups are more likely to describe their searches as easy, rather than difficult, there are some differences by gender. Because Friend Finder is more of a community than strictly a dating site, there are various ways to meet people and other ways to enjoy the site. For instance, you can take a look at their interest groups and forum pages to learn how users in the community are feeling about Friend Finder and dating in general. Now, this isn’t true of all dating sites, and there are plenty to comb through.

Getting online to find love and companionship can feel like a daunting task when you’re over 50. The dating landscape has changed a lot since you first dipped your toes into it, and it can certainly be overwhelming to get to grips with all the apps and sites out there promising connection. Remember that criminal background checks only turn up information if someone has been arrested and/or prosecuted. Okcupid uses a matching algorithm that focuses on three main aspects illustrated in figure 4 . The question is asked in three parts including your answers, the answer you would like a match to give, and finally how important the potential match’s answer is to you.

When you do feel like being seen and letting dudes on the app request chats, you can add a photo temporarily and set a time limit. During that time, you’re “pickable,” and after the clock runs out, your picture will be taken down again. It’s ultimate, total control for women in the app-based dating scene. After discovering that men were twice as active on dating apps than women were, the founders worked with women what theyactuallywanted—and Coffee Meets Bagel is the result.

To understand the topic better and to help users protect themselves when they are dating online, Kaspersky Lab has undertaken a study into people’s online dating habits. First dates with someone you’ve met online are basically blind dates. You don’t really know if this person is who they say they are until you’ve met in person.

Knowing that all potential partners are looking for hot, fun people to hookup with in a judgement-free zone, means that you can skip over those awkward first few dates and early-sex convos. Plus, if you end up with someone long term, you know that he or she is fully aware of your kinks and interests—right from the start. Created by queer women, this LGBTQ+ dating app is for women and nonbinary people who want to find love in a safe space. For their 10 million users, HER provides in-app communities and hosted events to help encourage those sparks to fly. Mr. Knopf is now in a relationship with someone he met online, and has deleted all of his dating apps. Even so, he cannot shake the worry that he will be sucked into the whole exhausting cycle again. He said that the mental health impacts of dating apps had been understudied, but that many people had used them to successfully find community and connection.

How to fix the Kmode Exception Not Handled error

Maybe you installed an incompatible driver now. Possibly this problem is caused by another driver that cannot be identified at this time. After a few hours the blue screen came back and since then a number of times. There is a physical button to access recovery on some laptops. If you have that, maybe you can try entering recovery using that option.

Once the USB flash drive/CD-DVD drive is created, insert the bootable disk to your computer. Press F8 continuously at 1-sec interval to adjust the BIOS to boot from USB/CD/DVD drive. As the process completes, the bootable drive is successfully created. Did your computer’s screen turned blue while using? Well, Windows 10 Blue Screen System Service Exception error could be a result of various reasons.

  • In the meantime, Click here to resolve most BSOD issues..
  • Due helpgeek.net to criticism of the search functionality, Symantec announced the Ask.com search box would be hidden in future releases of version 3.0.
  • Once you remove the device, you can’t view it on your account.
  • You can install any other trusted malware removal toolor use Windows Security to protect your PC from malware and other cyber threats.

There are some reports that this software is potentially malicious or may install other unwanted bundled software. These could be false positives and our users are advised to be careful while installing this software.

Can Norton detect Trojans?

Norton’s nine different Windows antivirus packages are for people who prefer everything in one place, who would rather not mix-and-match applications and services — and who can afford Norton’s prices. All this integration gets expensive quickly as you add features. Antivirus products may need to be configured or temporarily disabled at times, such as when installing a program or program update in Windows. To configure Norton’s auto-protect feature, see “Stop Norton from Blocking MLS Updates” below. The Firewallcomponent of Norton Internet Security or Norton Personal Firewall products must be configured to allow desired programs to run over the Internet. Normally a Norton security product automatically detects the first time a new program attempts to access the Internet and then prompts you to allow or block access.

Applying the 2022 Open Source Findings to Software Supply Chain Risk Management

The disk check will begin after you reboot your PC. Browse other questions tagged windows-services or ask your own question. I was having this issue when I was using Application Verifier to verify my win service. Even after I closed App Ver my service was blocked from deletion. Only removing the service from App Ver resolved the issue and service was deleted right away. Looks like some process still using your service after you tried to delete one. In my case it worked after closing the Services.

Privacy Monitor Assistant helps remove your personal information from popular data broker sites. If you’re seeking a refund for 1-time use, you must not have redeemed use of the service 60 days from purchase of the service. If you return or cancel a Norton offering, you agree to uninstall and delete all copies of the software from your device.

New Discovery Can Ease Opioid Crisis


WhiteHill Life Science LLC announces that its most recent National Stage filing of its patent WO 218/236539 A 1 can unlock methods to combat the opioid crisis.

“The opioid crisis is not hopeless, nor must it be without end. Recent court decisions and settlements surrounding prescription opioids underscore the need for solutions that can be implemented now, not years from now, and are easy to administer and at low cost,” from Ron Butler, CEO.

Our scientific team lead by Dr. Dale Brown PhD engaged in research for several years that culminated in a patent filed with a priority date of June 20, 2017 and an international filing through WIPO (World Intellectual Property Organization) May 28, 2018. That pending patent titled Synergistic Compositions and Methods of Achieving Homeostasis in Mammalian Systems was moved to National Stage filing in the US recently. It has been published and can be accessed as WO 218/236539 A1.

Dr. Brown explains, “We know that pain, inflammatory diseases and conditions, even addictions, can be interdicted via the ionotropic cannabinoid channels by certain artificial and natural compositions. We have demonstrated in our recently published pending patent filing, that a simple device like a lozenge slowly dissolving in the mouth can deliver non-prescription pain relief without any addictive properties found in various cannabis products. The FDA scrutiny of CBD and cannabis-based products is timely and much needed to protect users. There are implications for Alzheimer’s based on observations of enhanced cannabinoid receptors of the Alzheimer’s brain. We focus on alternatives that are simple and straightforward based on sound science,” said Dr. Brown.

“Not all corporate decisions have to be about optimizing profits for shareholders. There are stakeholders in every community that can benefit from this discovery,” said Mr. Butler.

Those interested in discussing our Intellectual Property can contact senior management at WhiteHill: inquiries(at)WHLifeSciences(dot)com

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Shriners for Children Medical Center Physicians Named Top Doctors by Pasadena Magazine


Photo Credit: Nate Taylor

Physician’s at Shriners for Children Medical Center

“It takes a whole team of people to make these miracles happen every day, and we are proud to see several physicians receiving accolades from their peers,” said Christopher Dougherty, administrator at Shriners for Children Medical Center.

Four Shriners for Children Medical Center physicians have been named Top Doctors by Pasadena Magazine. These physicians have been recognized among the best doctors in the San Gabriel Valley for providing high-quality, compassionate care in their respective pediatric subspecialties:

  • Robert H. Cho, M.D. – Chief of Staff, scoliosis, spinal deformity surgery, limb deformity, pediatric orthopaedic trauma
  • William Magee, M.D., D.D.S. – Chief of Plastics, director of cleft lip and palate program, facial reconstruction, microtia, burn reconstruction
  • Katherine Au, M.D. – Congenital and post-traumatic hand reconstruction, burn reconstruction, breast reconstruction, microsurgery
  • Frederic R. Bushnell, M.D. – Anesthesiology


“It takes a whole team of people to make these miracles happen every day, and we are proud to see several physicians receiving accolades from their peers,” said Christopher Dougherty, administrator at Shriners for Children Medical Center.

“The commitment to personalized patient care and family experience is part of our culture and shared by all of our staff,” added Robert H. Cho, M.D. “Our innovative approach to pediatric pain management allows us to treat many conditions with minimal to no opiate use and has become the model that many pediatric centers follow. Our state-of-the-art clinic, physical therapy, and operating rooms allow us to care for children in a world-class environment. We welcome all children with neuromuscular conditions, scoliosis and spine problems, sports injuries, fractures, congenital hand disorders, cleft lip and palate, burns, and urologic disorders.”

Pasadena Magazine surveyed doctors from across the San Gabriel Valley and Los Angeles to identify the most esteemed physicians in their respective fields. Results of the annual peer-to-peer survey are published in the September 2019 print edition and online.

Shriners Hospitals for Children is changing lives every day through innovative pediatric specialty care, world-class research, and outstanding medical education. Shriners for Children Medical Center – Pasadena is a regional pediatric medical center providing care to children with orthopedic conditions, plastics reconstructive surgery, rehabilitation, and orthotics and prosthetic services regardless of the families’ ability to pay. To schedule an appointment, call (626) 389-9300 or visit us online at shcla.org.

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South Dakota School of Mines & Technology Invites Business Investment in New Generation Battery Technology During Conference


https://www.prweb.com/

Dr. Alevtina Smirnova

“Solid-state is the future of energy storage,” says Dr. Alevtina Smirnova, an associate professor of chemistry and applied biological sciences and electrical and computer engineering at SD Mines.

Research scientists at South Dakota School of Mines & Technology will host hundreds of industry representatives, the National Science Foundation (NSF) and fellow academics on Thursday and Friday, Sept. 12-13, in a bid to establish an international center to develop solid-state batteries which will be safer, cheaper, smaller and more efficient than lithium ion batteries.

The center would be a huge economic boost to both SD Mines as well as the state of South Dakota, says Dr. Alevtina Smirnova, an associate professor of chemistry and applied biological sciences and electrical and computer engineering at Mines.

Smirnova and research scientist Dr. Abu Md “Numan” Numan-Al-Mobin are leading the grant proposal to NSF for the establishment of the Center for Green Solid-State Electric Power Generation and Storage(CEPS). Smirnova and Numan are responsible for the coordination of the Sept. 12-13 conference.

“We are excited about the possibility of Mines taking such a major role in new green technology that could really change the world,” Smirnova says. “We hope CEPS will become the center for development of eco-friendly, safe and economically feasible all-solid-state energy storage technology.”

Smirnova says the solid batteries developed in CEPS would be ideal for portable and medical applications, the automotive industry, centralized and decentralized electric grids, military applications and energy security.

Some of the industry leaders attending the conference include Ford (attending remotely), Swiss company LafargeHolcim, Garmin International, Caterpillar Inc., Naval Air Systems Command, Solvay of Belgium, Collins Aerospace, L3Harris Technologies, 3M and Parker-Hannifin Corporation.

The push to find safer, more sustainable batteries is the “holy grail” right now, Smirnova says.

“The reality is, conventional lithium-ion batteries are not safe or reliable.” Conventional batteries contain a liquid, that renders them flammable, dangerous and costly. In 2016, the lithium ion batteries in Samsung’s Galaxy Note 7 computers cost the company $10 billion when many of the batteries exploded.

This week’s conference is the second step in the process to bring CEPS to its fully-funded fruition. Smirnova was awarded a $60,000 NSF planning grant in January to create an Industry/University Cooperative Research Center (IUCRC) on campus. With SD Mines as the lead center, three other universities became “sites” to work on specific pieces of the research needed to make solid-state batteries a reality. Those universities are South Dakota State University in Brookings, University of South Dakota in Vermillion and Northeastern University in Massachusetts. Each university received $15,000 of the planning grant.

Under the NSF grant process, Mines and the three sites must now secure three business partnerships with companies, with each company contributing $50,000. NSF will match the $50,000 for the first three partners up to $600,000 per year. NSF also requires Mines and each site to partner with national labs for research assistance.

The NSF program strives to create cooperative research centers that create long-term partnerships among industry, academia and government.

The $50,000 investment by industry will give them a seat at the CEPS Industry Advisory Board, a vote in the CEPS research and development portfolio, the ability to monitor progress in the development of the technology, involvement in the development and approval of CEPS’ bylaws and the retainment of non-exclusive licenses to develop products. They will also be helping to train students for future employment, supporting the economic development of South Dakota and supporting sustainable electric power grids, Smirnova says.

NSF will evaluate CEPS’ progress during the conference this week. If the requirements are in place and CEPS can show it can attract members from industry, Smirnova will be asked to submit a full grant in December, requesting $600,000 per year for 5 years in grant funding for the project. The funds must be matched 1:1 by industry.

If NSF approves CEPS for full funding, the center and its three sites will have 10 to 15 years to become self-sustaining.

“We welcome these companies to our campus and look forward to sharing this exciting research with them,” Smirnova says. “Solid-state is the future of energy storage.”

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Medigap Premiums Grew More Than Twice the Rate of the Social Security COLA Over Past Year — Forecast Worse for Next Year According to The Senior Citizens League


https://www.prweb.com/

Mary Johnson

“Inflation is lower this year, and we are estimating that the COLA is likely to be around 1.7 percent,” Johnson says. “Nevertheless, we anticipate that Medigap premiums will continue to grow several times faster for a number of reasons,” Johnson adds.

According to a new survey by The Senior Citizens League (TSCL), premiums for Medicare supplemental insurance, known as Medigap, grew more than twice as fast as Social Security cost – of – living -adjustments (COLA) in the past year. About 41 percent of survey participants who are covered by a Medigap policy report robust premium increases in the past 12 months of at least 6 percent or more, particularly for individuals who were covered by a policy for more than two years. “The Social Security COLA for 2019 is 2.8 percent, far lower than the rate that Medigap policies appear to be growing,” says Mary Johnson, a Social Security and Medicare policy analyst for The Senior Citizens League.

In addition to rapidly growing Medigap premiums, retirees also must pay for premiums for Medicare Part B and their drug plans. The combination takes a bigger bite out of Social Security benefits and other retirement resources when COLAs fail to keep pace. “The financial drain on benefits is difficult to anticipate, and many retirees don’t have adequate savings to begin with,” Johnson says.    

The disparity between growth in the COLA and Medigap premiums is likely to be worse in 2020. “Inflation is lower this year, and we are estimating that the COLA is likely to be around 1.7 percent,” Johnson says. “Nevertheless, we anticipate that Medigap premiums will continue to grow several times faster for a number of reasons,” Johnson adds.

Two of the most popular Medigap plans, “F” and “C,” will no longer be offered for sale in 2020. “While individuals enrolled in these plans may keep their plans, we are concerned that premiums for these plans could rise significantly without younger and healthier new enrollees to spread the costs in those plans,” Johnson says.

In 2019, there are a total of ten different Medigap plans, “A” through “N.” Congress closed Plans “F” and “C” because they cover the Medicare Part B deductible. The thinking is that deductibles prevent “over utilization” of Medicare benefits. The Part B deductible is $135.50 this year and it rises at the same pace as the Part B premium. According to research by Johnson, Part B premiums have increased about 10 percent per year since 2000, making it one of the fastest growing costs in retirement. “Requiring retirees to pay deductibles, or higher deductibles, has the biggest financial and health impact on middle-income Medicare beneficiaries with modest means,” says Johnson. “Many put off medically necessary care if they can’t afford the deductible, and their health can get worse when they do,” she says.

About one quarter of all Medicare beneficiaries are covered by Medigap polices. Out-of-pocket costs under Medicare are considerable, and most beneficiaries supplement their coverage either by purchasing a Medigap policy or joining a Medicare Advantage plan. Unlike Medicare Advantage, however, Medigap enrollees in most states are not able to switch to another Medigap policy during fall open enrollment, because insurers are not required to cover pre-existing conditions outside of the individual’s initial enrollment period. Seventy-two percent of survey participants support extending guaranteed coverage for pre-existing conditions to Medigap, allowing Medigap enrollees greater freedom to switch to other, less costly, Medigap plans.

The Senior Citizens League supports legislation that protects Medicare benefits and lowers out-of-pocket costs for beneficiaries. To learn how to get involved, visit http://www.SeniorsLeague.org.

With 1.2 million supporters, The Senior Citizens League is one of the nation’s largest nonpartisan seniors’ groups. Its mission is to promote and assist members and supporters, to educate and alert senior citizens about their rights and freedoms as U.S. Citizens, and to protect and defend the benefits senior citizens have earned and paid for. The Senior Citizens League is a proud affiliate of The Retired Enlisted Association. Visit http://www.SeniorsLeague.org for more information.

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UAB Expands Use of Virtual Care Technology


The University of Alabama at Birmingham Health System has expanded its use of a digital application for patients undergoing colorectal, gynecologic oncology, cardiac and thoracic surgeries.

SeamlessMD, a platform for patient engagement, remote monitoring and virtual care, was implemented in 2017 as a part of UAB’s Enhanced Recovery After Surgery initiative, which began with colorectal surgery. The ERAS program is a patient-centered approach to integrate evidence-based interventions across the entire surgical pathway, leading to better patient satisfaction and health outcomes.

“Surgery is often a confusing and overwhelming process for patients,” said Daniel Chu, M.D., UAB’s ERAS medical director and associate professor in the Department of Surgery. “Our patients can stay connected on their desktops, laptops and mobile devices with SeamlessMD so they are engaged with the recovery process both before and after surgery.”

With this expansion, UAB now provides a digital experience that guides more patients from surgery preparation through recovery. Patients can access the digital application through their mobile phone, tablet or computer, and they receive reminders to help them follow the ERAS care plan. Patients can also access an education library to learn about what to expect from their surgery and the recovery process. Upon discharge from the hospital, patients can report their pain scores, symptoms and wound photos from their own devices, enabling them to stay connected with the care team.

“The many unknowns around surgery can cause a lot of anxiety for patients and their families,” said Haller Smith, M.D., a fellow in the Department of Obstetrics and Gynecology. “We can help reduce that anxiety by providing easy access to information through a platform that helps patients prepare for surgery and to know what to expect when they get home. The daily health checks within the app are very helpful as they can either reassure a patient that their recovery is on track, or prompt them to contact their surgical team to flag issues that are outside of the norm, hopefully enabling us to catch any potential complications early.”

Trina Smith, lead certified registered nurse practitioner for the cardiovascular surgery clinic, wants to see how the technology will impact UAB’s cardiac program.

“We need tools to objectively assess how we can provide the highest standard of care,” she said. “Patient-reported outcomes and compliance data collected by the SeamlessMD platform will enable us to pinpoint where we need to focus our attention for quality improvement.”

In addition to patient engagement, UAB aims to increase patient compliance with ERAS protocols, which is correlated with faster recovery times. The UAB Health System will leverage the technology to deliver a standardized ERAS pathway, as well as personalized educational resources for each patient based on their unique medical profile.

“We are thrilled to partner with UAB to scale the platform across many departments within the UAB Health System, helping more patients and effecting positive change for the industry,” said SeamlessMD CEO Joshua Liu, M.D.

About UAB

Known for its innovative and interdisciplinary approach to education at both the graduate and undergraduate levels, the University of Alabama at Birmingham is an internationally renowned research university and academic medical center, as well as Alabama’s largest employer, with some 23,000 employees, and has an annual economic impact exceeding $7 billion on the state. The five pillars of UAB’s mission include education, research, patient care, community service and economic development. UAB is a two-time recipient of the prestigious Center for Translational Science Award. Learn more at http://www.uab.edu. UAB: Powered by will.

About SeamlessMD

SeamlessMD is the #1 platform for patient engagement, remote monitoring and virtual care used by leading health systems to engage, educate and track patients before, during and after a procedure. Evidence from academic medical centers has shown SeamlessMD to reduce hospital length of stay, readmissions, ER visits, SNF use and costs. The platform is accessible for patients via smartphone, tablet or computer, and keeps patients on track from preparation through recovery with reminders, multimedia education, progress tracking and Patient Reported Outcomes data collection. Providers can access real-time dashboards to measure compliance and outcomes, intervene sooner for patients at-risk and drive quality improvement across the organization. For more information, please visit: http://www.seamless.md.

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Verge Genomics Appoints Jane Rhodes, Ph.D., M.B.A. as Chief Business Officer


“The addition of Jane to our leadership team reflects our growing commitment to partnerships that can maximize the utility of our platform for patients suffering from complex diseases,” said Alice Zhang, CEO and co-founder of Verge Genomics.

Verge Genomics, a biotechnology company utilizing human genomics to develop effective therapeutics for CNS disorders, today announced the appointment of Jane Rhodes, Ph.D., M.B.A. as its Chief Business Officer. In this role, Dr. Rhodes will lead the business and strategy functions and serve as a member of the Executive Leadership Team.

Dr. Rhodes brings more than 23 years of drug discovery, company building, and business strategy leadership in the biotechnology industry. Dr. Rhodes most recently served as Vice President of Business Development and Corporate Strategy at FORMA Therapeutics, where she spearheaded the establishment of an emerging neuro-therapeutic area through a network of strategic partnerships. Prior to that, Dr. Rhodes spent 18 years at Biogen, where she held positions of increasing responsibility across both scientific program leadership and new strategic initiatives with oversight for programs from pre-clinical through regulatory submission, approval and commercialization.

“The addition of Jane to our leadership team reflects our growing commitment to partnerships that can maximize the utility of our platform for patients suffering from complex diseases,” said Alice Zhang, CEO and co-founder of Verge Genomics. “Jane has a stellar record as both a neuroscientist and strategic business leader. Her cross-functional company building, drug hunting, and business experience will accelerate our vision of leveraging machine learning to more effectively bring medicines to patients in need.”

During her tenure at Biogen, Dr. Rhodes’ notable achievements include founding the Value Based Medicine (VBM) Innovation Hub. As Senior Director of New Initiatives, Dr. Rhodes led efforts to develop digital assessment tools that are now used as standard of care in neurology clinics across the US and Europe. This work prompted Dr. Rhodes to co-found Qr8 Health, a software development company pioneering the development of patient assessment tools for the measurement of neurological and motor function.

“Having witnessed the challenges of CNS drug development first-hand, I believe that the next breakthrough requires a truly bold approach,” said Dr. Rhodes. “As our understanding of both human genomics and neurobiology continue to advance, we have a remarkable opportunity to change the way we discover and develop new drugs. Verge has the right people, the right science, and the right culture to shift the paradigm to deliver treatments faster to patients that need them now. I am thrilled to be working with Alice and her exceptional team to help realize the transformative potential of Verge’s platform.”

Dr. Rhodes holds a doctorate in neuropharmacology from the University of Manchester and an M.B.A. from Babson College. In addition to these credentials, she is a sponsor and advocate at the Arlington Academy of Hope, which partners with communities in rural Uganda.

Dr. Rhodes joins Verge Genomics during a period of significant productivity having progressed the lead program from target ID to lead optimization in less than 18 months, and built a robust pipeline in multiple diseases. The company aims to expand its preclinical pipeline and to pursue strategic partnerships towards its goal of developing new medicines for patients in need.

About Verge Genomics:

Verge Genomics is a next-generation biopharmaceutical company that uses machine learning algorithms on patient data to develop new drugs for CNS diseases. Instead of focusing on one gene, their platform surveys hundreds of genes to find new, better intervention points. Their vision is to build an “all-in-human” therapeutics engine that will deliver treatments for neurological diseases with high unmet needs including Alzheimer’s Disease, Parkinson’s Disease, and ALS. Verge Genomics was launched in 2018 with a Series A of $32M funded by DFJ, WuXi AppTec, ALS Investment Fund, and Agent Capital.

Verge Genomics is headquartered in South San Francisco. Learn more at vergegenomics.com or connect on Twitter or LinkedIn.

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