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US Multicultural Media Spend to Grow at Accelerated 8.3% to 45.8B in 2024, as Hispanic, African & Asian American Markets Benefit from Influx of Political & Sports Dollars


But while multicultural media generated strong growth in 2022 – as did most US media segments, particularly those that shined in the multicultural segments, such as experiential marketing, influencer marketing, content marketing, out-of-home advertising and pure-play digital media – growth slowed in 2023 across the multiethnic media sector due to several key variables. Among them, fears of an impending economic recession that never materialized; the US Supreme Court reversing its ruling on affirmative action at universities; and the reaction of the “Woke” movement, which led to negative financial impacts on major US brands, such as Target and Bud Light.

As a result, many of PQ Media’s diverse Global Opinion Leader Panelists reported that multicultural media budgets were reduced in 2023, particularly by newer emerging brands. Nevertheless, the strong positive momentum in these growing markets is outweighing the negative events occurring on the perimeter. For example, multicultural media financial investments have begun to increase in late 2023 and into 2024, such as The Pivot Fund aimed at expanding minority news sources. Additionally, political media buying – both advertising and marketing – on multicultural media outlets is projected to surge in 2024.

In the meantime, overall multicultural media spending in the US accounted for only 5.3% of total US ad & marketing spend in 2023, a minor uptick from the 5.2% share acquired in 2017. To put this into context, consider that multicultural consumers make up nearly 40% of the total US population. So, while Hispanic, African and Asian Americans combined have constituted the fastest growing demographic in the country for years, multicultural media growth has conversely underperformed the broader US media industry and still accounts for a mere sliver of the overall American pie.

However, PQ Media analysts see this changing progressively during the next several years, as experiential marketing, influencer marketing, content marketing, out-of-home advertising and pure-play digital advertising are set to post their highest growth rates of all time in, not only the multicultural media sector, but the overall US ad & marketing industry.

And the primary beneficiary of this shift is projected to be the Hispanic American market, which is expected to be one of the most important constituents of any political candidate seeking a high state or federal office in 2024, particularly in the largest states with the most votes, such as Florida, Texas and California. For instance, Hispanic-targeted radio stations are projecting a 25% gain to $41 million in the 2024 US political cycle, as candidates seek to reach more of the growing Hispanic electorate.

Projecting out further, PQ Media’s research indicates there is growing anticipation around FIFA’s 2026 World Cup in North America, which may completely disrupt the US soccer landscape, firmly positioning the country on the map as a soccer powerhouse.

“Liga MX’s US commercial rights have found an exclusive home with TelevisaUnivision, creating an historic partnership and elevating the company’s position as the premier destination for brands looking to integrate into the world of soccer, leading to a deeper and growing appeal of the soccer culture among major brands,” said PQ Media CEO & Founder Patrick Quinn. “In short, the 2026 FIFA World Cup could be the phenomenon that finally supercharges the multicultural markets – and particularly the largest and fastest growing demographic therein, Hispanic Americans – into the double-digit range of total US media spend for the first time ever.”

According to PQ Media’s new research, spending on overall multicultural television is projected to increase 2.3% in 2023 to $9.65 billion, making TV the largest multiethnic medium. Ranking as second largest is relationship marketing, which is expected to rise 1.3% in 2023 to $5.31 billion, followed by pure-play digital media, which is forecast to grow 10.5% $4.97 billion, according to the US Multicultural Media Forecast 2023-2027.

Meanwhile, the fastest growing multicultural media in 2023 were Experiential Marketing, which is on pace to grow 15.2% to $3.54 billion this year, followed by Influencer Marketing, which is projected to jump 13.6% to $1.78 billion, and Branded & Content Marketing, which is set to end this year with an 11.8% expansion to $1.50 billion, according to PQ Media.

About the Forecast:

PQ Media’s new United States Multicultural Media Forecast 2023-2027 (second edition) is the only credible source to comprehensively research, develop and deliver consistent and actionable multicultural media market definitions, segmentation, market spending data, analysis of growth drivers and challenges, and five-year growth projections through deep-dive data across the multiethnic media spectrum. This groundbreaking study examines 3 key multicultural demographics – Hispanic, Asian and African Americans – and provides in-depth coverage of 12 multicultural media platforms, including 6 advertising and 6 marketing platforms, while analyzing 3 major media buying categories.

The new Forecast marks the most in-depth examination of the growing domestic multiethnic media markets ever done, highlighting the largest and fastest-growing media platforms and delivering exclusive strategic intelligence covering the entire 2017-2027 period. Click the following link to download a FREE Executive Summary (with full Table of Contents) and Sample Datasets from the new report: https://www.pqmedia.com/product/united-states-multicultural-media-forecast-2023-2027/

About PQ Media:

PQ Media delivers intelligent data and analysis to leading media and technology organizations worldwide through annual market intelligence reports and custom market research services. PQ Media uses a proprietary econometric methodology to define, segment, size, analyze and project growth across over 300 traditional, digital & alternative media, which are covered in our annual Global Media Forecast Series, a three-report package delivering the only holistic view of the industry landscape via three KPIs: ad & marketing spend, consumer media usage, and consumer media spending.

Media Contact

Patrick Quinn, PQ Media, 1 2039215249, [email protected], https://www.pqmedia.com

Leo Kivijarv, PQ Media, 1 2032737081, [email protected], https://www.pqmedia.com

Twitter, LinkedIn

SOURCE PQ Media



Peng Liyuan Visits Vietnamese Women’s Museum and Vietnam National University, Hanoi


On Tuesday, December 12, Peng Liyuan, wife of Chinese President Xi Jinping, visited the Vietnamese Women’s Museum in Hanoi with Ngo Thi Man, wife of Nguyen Phu Trong, General Secretary of the Communist Party of Vietnam Central Committee. They had a tea chat at the museum.

WASHINGTON, Dec. 14, 2023 /PRNewswire-PRWeb/ — On Tuesday, December 12, Peng Liyuan, wife of Chinese President Xi Jinping, visited the Vietnamese Women’s Museum in Hanoi with Ngo Thi Man, wife of Nguyen Phu Trong, General Secretary of the Communist Party of Vietnam Central Committee. They had a tea chat at the museum.

Peng highly praised the outstanding qualities of Vietnamese women, emphasizing their diligence, bravery, and resilience after she listened to an introduction about Vietnamese women’s marriage customs at an exhibition featuring Vietnamese women’s folk customs.

During the tea chat, Peng said China adheres to gender equality and places high importance on safeguarding women’s rights.

She acknowledged that Vietnam has many good experiences and practices in elevating women’s status and protecting their rights.

Noting that China and Vietnam share similar cultures and mutual understanding, Peng said she hopes for close people-to-people exchanges between the two countries to create more chapters of friendship and goodwill.

On Wednesday, December 13, Peng Liyuan visited Vietnam National University, Hanoi with Vietnamese President Vo Van Thuong’s wife Phan Thi Thanh Tam.

Peng received a warm welcome from Tam at the university. Student representatives held flowers and waved both Chinese and Vietnamese national flags to greet her.

After receiving a briefing on the school’s establishment, operation, and international exchanges, Peng expressed her hope for further strengthening educational exchange cooperation, and said she welcomes more Vietnamese youth to study in China to enhance mutual understanding and friendship.

At the cultural center on the campus, Peng and Tam cordially interacted with Vietnamese students learning Chinese. The students organized a small talent show to demonstrate their language abilities.

Peng gave a thumbs-up for their proficiency in Chinese and diverse talents, saying that language serves as a bridge for communication.

She encouraged the youngsters to study Chinese diligently, gain a better understanding of China, become ambassadors for promoting ChinaVietnam ties, and ensure the ChinaVietnam friendship passed on from generation to generation.

FOR IMMEDIATE RELEASE (This material is distributed by MediaLinks TV, LLC on behalf of CCTV. Additional information is available at the Department of Justice, Washington, D.C.)

Media Contact
Zeng Siwei, CGTN America, 1 2023931850, distribution@cgtnamerica.com

SOURCE CGTN America

Women We Admire Announces Top 50 Women Leaders of Kentucky for 2023


Women We Admire is pleased to announce The Top 50 Women Leaders of Kentucky for 2023

NEW YORK, Dec. 14, 2023 /PRNewswire-PRWeb/ — Women We Admire is pleased to announce The Top 50 Women Leaders of Kentucky for 2023. The Bluegrass region stands out as one of America’s most productive areas, boasting a significant number of manufacturers and a plethora of industries. The state is enriched with numerous rivers and water impoundments, offering a remarkable 1,100 miles of commercially navigable waterways. Kentucky encompasses a vast expanse of commercial forest land, totaling 12.7 million acres, which accounts for only half of the state’s overall land area. Its economy exhibits regional variations, shaped by sectors including manufacturing, trade, mining, agriculture, and tourism. Included in this year’s awardee list are individuals serving in some of the state’s most notable companies and organizations including Papa John’s, the University of Kentucky, and Norton Healthcare.

Among this year’s awardees is Mary Meixelsperger, Valvoline’s Chief Financial Officer, who for seven years has overseen the company’s global financial organization and the corporate development team. Awardee Janet Norton serves as Vice President and Chief Legal and Regulatory Affairs Officer for Baptist Health, where she manages a team of eight attorneys and provides board support for over 30 affiliated corporations. Also awarded is Dr. Sarah Moyer, Chief Medical Officer for Humana Healthy Horizons in Kentucky. In her role, she ensures that the company prioritizes the well-being of all members, associates, and communities throughout the state of Kentucky.

Please join us in celebrating the accomplishments of The Top 50 Women Leaders of Kentucky for 2023.

Sarah Moyer (Humana Healthy Horizons of Kentucky), Janet Norton (Baptist Healthcare System), Kimberly Blanton (UK HealthCare), Mary Meixelsperger (Valvoline), Kristen Trenaman (Help at Home), Amy Fuller (BrightSpring Health Services), Jill Bell (Molina Healthcare), Jeanine Triplett (Delta Sigma Pi International Business Fraternity Leadership Foundation), Mary Harville (Kentucky Lottery), Katherine Armstrong (Churchill Downs), Ashley Quinlan (Samtec), Suzanne Schapira (Legrand North America), Michele Kenner (St. Elizabeth Healthcare), Laura Fowler (Equifax Workforce Solutions), Krysia Lazarewicz (Wiley Education Services), Sarah Ahmad (CAQH), Amy Hoover (Manna Inc / Bridgeman Foods), Heather Gate (Connected Nation), Julie Benton (&well Agency), Kaylee Price (RunSwitch PR), Katie Marks (AffirmedRx a Public Benefit), Megan Williams (Meritrust Wealth Management), Myrna Redfield (Four Rivers Nuclear Partnership), Paula Garner (Maryhurst), Jennifer Gebhart (Global Payments Inc.), and many others.

To view the full list visit https://thewomenweadmire.com/2023/12/11/the-top-50-women-leaders-of-kentucky-for-2023/

About Women We Admire

Women We Admire provides news and information on today’s women leaders in business, entertainment, sports, motherhood, medicine, law, and many other fields. We cover a broad range of topics and areas of interest aimed at recognizing the achievements of exceptional women while inspiring others to aim high and continue their journey towards reaching their full potential. Women We Admire and its affiliates circulate its content to over 32,000 individuals and businesses.

Media Contact

Editor, Women We Admire, 1 609-365-7014, [email protected], https://thewomenweadmire.com/

SOURCE Women We Admire

Celebrating the Women of SAASTEPS with Co-Founder Rachel Beck


In support of this value, we are excited to launch Women of SAASTEPS, a press release series where we will dive deep with each of our women leaders (who make up over half of our C-Suite), starting with our co-founder and Chief of Design, Rachel Beck.

WHAT IS IT LIKE TO BE A WOMAN IN LEADERSHIP AT SAASTEPS?
It’s different from any company I’ve ever worked for! One of the biggest challenges I’ve faced in the past as a woman is to simply be heard. I’m a bit introverted, so I’ve never been comfortable expressing my ideas when there are others in the room with louder voices. And not many people who run meetings make sure there is room for the quiet people. At SAASTEPS (SS), I don’t have to scream. There is space intentionally made for me, and people turn to me for my expertise.

HOW DOES SAASTEPS EMPOWER AND CELEBRATE WOMEN, ESPECIALLY WOMEN OF COLOR?
We celebrate the women at SS by encouraging them to bring in their whole selves to the table, especially the challenging experiences they’ve had and how they’ve overcome them. Women’s voices are often overlooked, undervalued, or spoken over, but we cherish and encourage the unique perspective they contribute to the company’s dynamic. There is value in both the feminine and masculine and it’s important to incorporate both so we can see and solve issues from different perspectives.

HOW DO YOU CULTIVATE A STRONG AND SUPPORTIVE TEAM CULTURE?
Open and transparent communication is crucial. Communication builds trust and lets the team know we’re all working towards the same goals. It lets them know that I see them, not just as an employee but as a human first and foremost. We’re a remote-first company, so communication is even more important without a traditional office setting. We also have a really fun monthly virtual company meeting organized by our Director of Brand. It’s not your average all-hands. We play music to open up and close the meeting (from a playlist that we’ve all contributed to), we celebrate non-work wins and milestones in addition to all of the business stuff. It’s really a people-first approach that I think makes all the difference.

WHAT/WHO KEEPS YOU INSPIRED AS A LEADER?
All women! As cliché as it may sound…I’m continually blown away by their strength, knowledge, kindness, and sass, expressed in their own unique way. To me, leadership is about being a listener and a lifetime learner. Ruth Bader Ginsberg didn’t become a powerhouse by just barging through and claiming her place in the supreme court; she listened, learned, and challenged the system. I think in a similar but obviously very different way, we’re trying to do the same at SS and as women in general. We listen, learn, and then we try to push the boundaries of the box we’ve been put in every single day.

Follow SAASTEPS on LinkedIn to be the first to hear about future editions of Women of SAASTEPS, coming soon.

Media Contact

Dana Jung, SAASTEPS, (650) 759-0508, [email protected], www.saasteps.com

Twitter

SOURCE SAASTEPS



RevSpring Executive Valerie Mondelli Named a ‘Top Women in Health, Wellness & Beauty’ by Drug Store News


“We join DSN in celebrating Valerie as a top woman in business and are proud to have her on the leadership team,” said RevSpring CEO Scott MacKenzie. “Her passion for injecting empathy into the patient’s journey has spurred innovations that improve the patient experience and helped us grow into new markets.”

Mondelli has more than 25 years of experience, delivering exceptional results in revenue growth, go-to-market planning and execution, marketing, and operations. In her role at RevSpring, she’s responsible for driving overall growth and market strategy across all healthcare and financial services business segments. Working with product teams, she advocates for customers to solve their challenges and bring new patient engagement solutions to market.

Since joining in 2020, Mondelli has helped RevSpring expand into new markets, add a significant number of new customers and grow internal teams. She leads eight teams across hospital, ambulatory, payer, pharmacy, financial services and channel partners, which manage more than 3,150 direct and channel partners.

“I’m honored by this recognition and am grateful to all my colleagues and mentors who’ve shaped my career,” said Mondelli. “I look forward to continuing to innovate solutions that drive patient loyalty, trust and better outcomes for our customers and ultimately benefit patients.”

About RevSpring
RevSpring leads the market in engagement and payment solutions that inspire patients to participate in and pay for their healthcare. The company has built the industry’s most comprehensive and impactful patient engagement suite, spanning the clinical, administrative and financial experience. RevSpring’s OmniChannel communications and payment solutions are backed by behavior analysis, propensity-to-pay scoring, contextual messaging, and user experience best practices. Using proprietary data analytics to tailor the engagement from preservice to post-service to payment, RevSpring improves the patient experience and outcomes for providers, members and patients. To learn more, visit revspringinc.com/healthcare. Follow us on LinkedIn and X (formerly Twitter). 

Media Contact

Kristen Jacobsen, RevSpring, 7639235280, [email protected], www.revspringinc.com 

Kellie Kennedy, The Harbinger Group, 3129334903, [email protected], www.theharbingergroup.com 

SOURCE RevSpring



Four Seasons Hotel Boston Introduces a Journey of Discovery and Enchantment for Young Guests


The Very Important Kid experience begins at the moment of arrival. Young guests are greeted with a warm, personal welcome and handed a large gold “kids-only” key. This key grants access to a sparkling toy closet tucked away behind a secret door adjacent to the front desk. Inside, children will find a delightful assortment of toys and are invited to select their favorite and embark on an enchanting adventure. One of the highlights of the new Very Important Kid program is a charming scavenger hunt designed expressly for children. Inspired by the true story of the young guest’s Tooth Fairy adventure, the Four Seasons Hotel Boston team conceived a series of engaging discoveries throughout the hotel, from the indoor swimming pool area overlooking the picturesque Boston Public Garden to the Sanctuary, the hotel’s private sixth-floor garden courtyard. Children are invited to follow the clues left by Willow the Swan, the hotel’s resident mascot Some clues are self-guided, while others encourage interaction with the friendly and attentive hotel staff as children collect a series of mementos along the way.

Ahead of Boston’s winter season, with its glittering snowflakes, warm cocoa and ice skating on the nearby Boston Common Frog Pond, Four Seasons Hotel Boston has introduced the Winter Enchantment Suite Offer. Families with little guests opting for this magical experience will be treated to an array of in-room surprises and delights, ensuring their stay is truly unforgettable. The park-view suite will captivate children’s imaginations, featuring a magical in-suite tent with oversized pillows, fairy lights, a stuffed Willow the Swan toy and a kid-sized amenity tray, setting the stage for fun and excitement throughout their stay. Each morning, little ones can warm up with their very own “babyccino” cocoas as their parents enjoy complimentary espresso drinks at Sottovento, the hotel’s complimentary gourmet coffee bar. Parents will also enjoy complimentary valet parking and late check-out until 2:00 p.m.

Every stay at Four Seasons Hotel Boston includes access to the hotel’s signature “Vaults,” refreshment pantries on every guest room floor, stocked with an array of snacks, treats, and beverages and all complimentary to hotel guests. Available 24 hours a day, the Vaults provide a convenient way for families to enjoy refreshments during their stay, whether it’s a midnight snack or an afternoon treat.

For more information or to make a reservation, please visit www.fourseasons.com/boston.

Media Contact

Halle Wooten, Murphy O’Brien, 1 5404609399, [email protected]

SOURCE Four Seasons Hotel Boston

Percentage of Women Executive Roles Increased at Nations Largest Banks


In 2010, women held only 91 of the 523 total senior management positions compared to 210 of the 725 total senior management positions in the 2023 study. Since 2014, the number of senior management positions held by women has seen a steady increase. The study from 2023 reflects an increase of almost 29 percent. Prior to 2014, there were several years of stagnated results where women comprised only 16 to 17 percent.

“There was a significant increase of 53 senior management positions in the top 50 banks since the 2022 study. This is a positive trend overall for women in management positions,” said Regina Barr, founder and CEO of Red Ladder, Inc., and the Women at the Top®(WATT®) Network.

There have been 11 new positions added to the C-suite as well as movement up and down in positions reported on in the past. Here’s a look at several key positions in the new WATT® Study.

  • Chief Executive Officer (Bank) 2 – no change
  • Chief Executive Officer (Bank Division) 6 – decrease
  • Chief Financial Officer 5 – decrease
  • Chief Credit Officer 3 – decrease
  • Chief Risk Officers (CRO) 12 – increase

The number of the top 50 banks with zero women in management has shown a positive trend over those last few years with a decrease to just two in the 2023 study, down from three in 2022 and four in 2021.

“There are some trends in the workforce that will continue to need monitoring,” Barr noted. “While many women left the workforce during the pandemic, they have begun returning to the workforce in higher numbers. When they do return, they are looking for more flexible, hybrid work opportunities.” Barr added, “We need to keep our eye on ways to help women thrive in the workforce by using technology and remote work opportunities to their career advantage. We also need to ensure that we focus on health and wellbeing in the workplace. Burnout for women has reached alarmingly high levels according to a study by Deloitte.”

About the Women at the Top® (WATT®) Study: Students at Weber State University in Ogden, Utah, led by instructor Terrilyn Morgan, conducted the 2023 WATT® Study. Students identified and ranked by asset size the nation’s 50 largest commercial banks, using Federal Deposit Insurance Corp. data as of December 31, 2022, and then used publicly available information such as annual reports to determine the number of women in leadership positions. The WATT® Study, conducted regularly since 1999, is sponsored and managed by the Women at the Top® (WATT®) Network. (Note: There are five banks in the study that no longer exist due to failures, mergers, and one that was absorbed into a larger bank during 2023. This has impacted the data collection process since current verification of management is not available. The report uses the 12-31-2021 data for each of the five banks.)

About the Women at the Top® (WATT®) Network: The Women at the Top® Network is a nationwide community of aspiring and high-achieving women who share the desire to develop and nurture their own leadership skills and those of other women.

Regina Barr and Women at the Top® (WATT®) has provided a space for professional women to invest in their social capital through a variety of programs for more than a decade.

For more information, visit WATTNetwork.com or call 651-453-1007.

2023. Women at the Top and WATT are registered trademarks of Red Ladder, Inc. All rights reserved.

Media Contact

Chris Gosswiller, Red Ladder, Inc., 1 763-807-4632, [email protected], reginabarr.com

Twitter, Facebook

SOURCE Red Ladder, Inc.



EnrichedHQ’s Mission to Offset the ‘Mommy Tax’ for Working Mothers


The Covid-19 pandemic ripped the cover off longstanding, continued gender and racial inequities in the economy and workplace. As schools and childcare centers closed, millions of women left the workplace to care for their children. According to the National Women’s Law Center, during the pandemic, women lost 12.2 million jobs. Among those most greatly impacted are women of color, with unemployment rates remaining higher than the overall unemployment rate.²

It is critical to the founder of EnrichedHQ that, from the beginning, it is understood that its mission is to provide support services to children and parents from 5th grade through 12th grade. This demographic is easily forgotten in the discussions around typical childcare, i.e., daycare centers, and is largely ignored by companies that provide daycare assistance to working parents.

Women still tend to work part-time, low paid, and tipped jobs at higher rates than men, ensuring economic struggles even prior to the pandemic and a higher risk of job loss. While the economy has experienced a net gain of 3.7 million jobs since February 2020, a disproportionate number of these jobs have gone to men—2.2 million to men compared to 1.5 million to women. While the unemployment rate for women over the age of 20 was at 3.3% in May, it increased for women of color from 4.4% to 5.3%.³

The financial burden of childcare at all ages

According to studies conducted at the Annie E Casey Foundation, “the average annual national costs of childcare for one child in 2021 was $10,600, a tenth of a married couple’s median income and more than one-third of a single parent’s income…disproportionately affecting the financial well-being of women, single parents, parents in poverty, families of color and immigrant families.”⁴ While this includes typical childcare situations, it also refers to the costs associated with ensuring older children have the opportunity to be engaged in quality activities while their guardians are working.

A woman’s earnings are vital to the well-being of a family, both in two-person homes and single-mother homes. Gender norms are changing, with approximately 64% of women claiming the title of primary breadwinner or co-breadwinner in their household, with even higher numbers for Black women (84.4 %) and Latinx mothers (60.3%).⁵

Black mothers are the most likely to be the primary economic support for their families, both as single and married moms. Among single mothers, 51.5 percent of Black women are likely to be unmarried breadwinners compared to 16 percent of white women.⁶

The exorbitant childcare costs represent a significant portion of the “Mommy Tax”, with both married and single mothers often finding themselves in an impossible position of needing the financial ability to ensure their children are being given the care and continued learning opportunities they need so they can continue to work, but not earning enough money to do so.

Long-term effects and societal implications

Women are the driving force of the caregiving community while dealing with their own obstacles when it comes to caring for themselves. They are facing exhaustion, excessive stress, and lack of additional resources. “Since the pandemic, the workday for women has increased by 2 to 3 hours each day, 10 to 15 hours per week, equivalent to a part-time job”, notes CEO Carleen Haylett. With little time and money to seek treatment, countless women continue caregiving when they themselves need care.

Childcare is often seen as an individual problem rather than a societal problem and a public good. When ensuring quality care for children of all ages is solely the responsibility of individuals and extended family members with little to no public investment, it devalues caregiving and ignores the fact that a healthy economy and society can only exist if people can continue going to work.

Working mothers are most likely to be employed in critical services and support positions within communities. Many of these industries are jobs that affect the country’s future workforce and the health and stability of communities yet pay so little that quality care is beyond their reach. A lack of affordable, quality options through high school threaten these working mothers’ ability to continue providing these vital services.

A remedy for the dilemma

During the holidays, pre-teens and teenagers will spend approximately four hundred hours out of school. For those students in homes that cannot send their kids to programs or camps during these hours—whether due to the staggering costs or lack of transportation—these students will spend a great deal of time unsupervised and often engaged in activities that do not encourage continued learning and academic growth.

Students of all ages need activities that stimulate their mind and body to better prepare them for life after high school and successful entry into the workforce. The vast majority of public two-and four-year colleges report enrolling students—more than half a million of them—who are not ready for college-level work.⁷ This gap could be addressed by quality after-school care that offers learning opportunities, regardless of geographic locations or socioeconomic status.

To keep women that are balancing caregiving responsibilities with their jobs in the workforce, employers need to provide opportunities for these women to successfully juggle these dueling responsibilities without sacrificing either. And EnrichedHQ believes that companies should better support the families that they employee, making it easier to balance work and home life.

A partnership that works for everyone

EnrichedHQ offers a marketplace of diverse courses guaranteed to engage students of all ability levels and interests. By partnering with corporations to bring the EnrichedHQ library to employees as an extension of their existing childcare benefits, they can help address the effect the childcare crisis has on the economy and working parents.

Within EnrichedHQ lies hundreds of high-quality programs taught by vetted online educators that address the need for stimulating after-school options for 5th through 12th grade students. These programs provide real-life education in areas such as budgeting and investing that often are not addressed in traditional school curriculums as well as areas of interest such as coding and cooking that may inspire future careers.

No longer would parents have to search the internet to find quality virtual learning tailored to their child’s needs, saving them an abundance of time and effort. EnrichedHQ can create a custom package for each child that will keep them occupied during the holidays on worthwhile activities within the goal of bridging childcare through high school.

Companies that provide this access to their employees can be comforted knowing they are helping to prepare the future workforce while giving caregivers peace of mind, enabling parents to fully commit to their jobs.

As Carleen Haylett of EnrichedHQ believes, “Corporations and employers need to stand up and support all families, even and especially when they have older kids who are often overlooked when it comes to the need for caregiving. It is important to embrace a more comprehensive approach to what employees need and how it benefits the companies and society as a whole.”

About EnrichedHQ:
In 2020, single mother and technology leader Carleen Haylett witnessed pandemic-driven gaps in the U.S. educational space when her fifth-grade son began to thrive with homeschooling. The schoolwork was manageable, but the lack of affordable virtual extracurricular programs available, which would stimulate his development as a student preparing for middle and high school, was a shock. Torn between motherhood and her career, corporate pressure mounted, she left her job. She founded EnrichedHQ to solve the logistical nightmare of finding and managing options for kids who no longer need day care or a sitter, bridging childcare through high school. Leveraging her 20+ years in technology development, product management, and sales, she developed a platform that offers virtual extracurricular programs for middle and high school age children that enrich and prepare them for life. Working parents are able to find an immediate remedy for this common parental stressor through their employers. EnrichedHQ handles all the logistics, letting parents easily find, book, schedule, and pay for multiple virtual programs for multiple children across multiple providers. Both corporations and parents benefit from EnrichedHQ’s commitment.‥Visit https://enrichedhq.com/.

References:
1) “Employment Characteristics of Families Summary – 2022 A01 Results.” U.S. Bureau of Labor Statistics, U.S. Bureau of Labor Statistics, 19 Apr. 2023, http://www.bls.gov/news.release/famee.nr0.htm#:~:text=Parents%20The%20labor%20force%20participation,from%2072.3%20percent%20in%202019.‥
2) “NWLC Jobs Day Reports.”‥National Women’s Law Center, 5 June 2023, nwlc.org/resource/jobs-day-reports/.‥‥
3) “Despite Strong Job Gains in May, Black Women’s Unemployment Rate Jumps Nearly a Full Percentage Point.” National Women’s Law Center, 2 June 2023, nwlc.org/resource/may-2023-jobs-report/.‥
4) “Four Charts on the Challenges of Single Working Moms.” Bipartisan Policy Center, bipartisanpolicy.org/blog/challenges-single-working-moms/. Accessed 21 Nov. 2023.‥
5) The Annie E. Casey Foundation. “How the High Cost of Child Care Hurts Families, Workers and the Economy.” The Annie E. Casey Foundation, 14 June 2023, http://www.aecf.org/blog/how-the-high-cost-of-child-care-hurts-families-workers-economy.‥
6) Glynn, Sarah Jane, and Katie Hamm. “The Economics of Caregiving for Working Mothers.”‥Center for American Progress, 10 Dec. 2019, http://www.americanprogress.org/article/economics-caregiving-working-mothers/.‥‥
7) Glynn, Sarah Jane. “Breadwinning Mothers Continue to Be the U.S. Norm.”‥Center for American‥
Progress, 10 May 2019, http://www.americanprogress.org/article/breadwinning-mothers-continue-u-s-norm/.‥‥
8) Butrymowicz, Sarah. “Most Colleges Enroll Many Students Who Aren’t Prepared for Higher Education.”‥The Hechinger Report, 8 Apr. 2021, hechingerreport.org/colleges-enroll-students-arent-prepared-higher-education/.‥‥

Media Contact

Karla Jo Helms, JOTO PR™, 727-777-4629, [email protected], jotopr.com 

SOURCE EnrichedHQ

“AHA! Classical” Music Listening Educational Game/App Released 2023


The Discovery Orchestra & Social Impact Studios team up to develop a new interactive game that helps players of all ages learn how to listen to classical music.

SUMMIT, N.J., Dec. 10, 2023 /PRNewswire-PRWeb/ — The Discovery Orchestra and Social Impact Studios announced the release of their new educational game/app “AHA! Classical,” now available for free download on Google Play and the Apple App Store.

“AHA! Classical” is a new gaming experience that allows players to interactively learn about and practice listening skills using classical music. Maestro George Marriner Maull, artistic director of The Discovery Orchestra, takes players on music listening “Quests” that are accessible and engaging for all ages and skill levels. As people successfully complete Quests, they are rewarded with Notes (individual points) and Scores (maps for guided listening), as well as unlocked content. Players can follow the Quest pathways of learning provided, or explore individual topics based on personal interest. New Quests will be released periodically, providing more opportunities to develop listening skills.

“I’ve been dreaming about a game version of our educational listening material since 2015,” said Maestro Maull. “Our partnership with Social Impact Studios made it possible to translate years of content into an engaging and fun experience right in the palms of people’s hands. We hope to reach people of all ages this way, exposing new and seasoned listeners to the power of classical music.”

The AHA! Classical game/app launched with two Quests and two Listening Guides. Quests follow a path for entry-level engagement such as “Name that Music” quizzes and details about composers, musical elements, and instruments in the orchestra – all the while awarding “Notes” for clearing quizzes and watching/listening to video content. Completed Quests earn players 10 notes and unlock a “Composers Gallery” and “Orchestra Pit” that gradually reveal collected elements in each, based on player progress.

Listening Guides are a deeper dive into a specific passage of classical music. Through a step-by-step process, players follow Maestro Maull and a visual guide to learn nuances that enhance the listening experience. Players receive 20 “Notes” and a “Score” for each completed Listening Guide.

“We want to break down any perceived barriers to classical music that many individuals imagine are there,” said The Discovery Orchestra executive director Rick Kaller. “…and want it to be as fun and engaging as possible. With new technology like this game/app, we can spread that education far and wide to people of all ages and experiences with classical music. It’s really exciting!”

AHA! Classical is for all ages. App store rankings evaluated it as appropriate for ages 4 and up. There are simple areas that would be engaging for young children and more complex content for ages 12 and above.

“Music is such a powerful way for people to connect to themselves and others,” said developer and Social Impact Studios director Ennis Carter. “We are thrilled with how this game/app turned out and will grow over time. We leveraged inexpensive technology to help our non-profit partner pull off something that most only dream about. As a social enterprise, that is a very rewarding way to achieve our own mission of engaging people too.”

The Discovery Orchestra and Social Impact Studios will add new Quests and features on a regular basis. Players will be notified through the app about new additions.

GRAPHICS AVAILABLE HERE

Media Contact

Ennis Carter, Social Impact Studios, 1 2672576700, [email protected], https://sis25.com/

SOURCE Social Impact Studios

Caring Transitions of Great Neck Expands Access to Much-Needed Services to the North Shore


Adding to a diverse background ranging from technology consulting in the hospitality industry to real estate development, Bragen is embarking on a new venture with Caring Transitions. His personal experience with senior transitions, particularly the challenging relocation of his mother from Boston to California, has given him unique insight into the emotional and logistical complexities families face during such times.

“My brother and I learned firsthand the overwhelming nature of moving a senior loved one. It’s a massive task, especially when balancing it with other responsibilities,” Bragen admitted. “With my new location, I hope to ease this burden for families in our community.”

Caring Transitions of Great Neck serves Bayside, Bellerose Manor, Douglaston, Floral Park, Glen Oaks, Great Neck, Harbor Hills, Kensington, Kings Point, Queens Village, Saddle Rock, Thomaston, and surrounding areas. Great Neck Village was recently named one of AARP’s top small U.S. towns for those over 50. With AARP finding that over half of its population is 50 years or older, there is a significant need for specialized services that cater to seniors making a life change.

“We’re excited to welcome Joel to our Caring Transitions family and expand our network on Long Island,” says Ray Fabik, President of Caring Transitions. “Joel’s business and sales background and personal experience of moving a loved one make him a great asset. He’s well-equipped to run his business and provide important and compassionate care to the community.”

Caring Transitions currently has more than 300 franchise locations serving families nationwide.

To learn more about Caring Transitions, visit https://www.caringtransitionsgreatneck.com.

For more about franchising opportunities with Caring Transitions, visit https://www.caringtransitionsfranchise.com/.

About Caring Transitions

Caring Transitions, founded in 2006, is the most trusted and experienced national franchise specializing in senior relocation and transition services. With more than 300 locations throughout the United States, all owned and operated by Certified Relocation and Transition Specialists, Caring Transitions provides clients with supportive moves, auctions, rightsizing, and transitions. This includes expert advice plus a well-executed transition plan beginning with the initial sorting of personal belongings through packing, unpacking, resettling, and selling of items to the final clearing and cleaning of the property. For more information, visit http://www.caringtransitions.com or visit us on Facebook.

Media Contact
Mike Toper, 919 Marketing, (919) 813-6511, [email protected], 919marketing.com

SOURCE Caring Transitions