Category Archives: Business: Executives

News for Business Executives, current, trending, fresh , Press Releases about whats currently happening in the Business Place for executives.

Vendavo Named in New Constellation Research Shortlists™ for CPQ and Price Optimization


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It’s very rewarding to be included in these Constellation Research reports because, from the beginning, our goal has been to support the modern enterprise in profitable deal making. – Alex Hoff, VP, Product Marketing, Vendavo

Vendavo, the market leader in commercial excellence solutions, announced today two of their flagship solutions have been included in Q1 2020 Constellation Shortlists. Vendavo CPQ Cloud has been included in the Configure, Price, Quote (CPQ) Shortlist™ and Vendavo PricePoint has been included in the Price Optimization Shortlist™.

“CPQ and Price Optimization are two key strategies for achieving commercial excellence in today’s increasingly competitive, digital marketplace,” said Alex Hoff, Vice President, Product Management, Vendavo. “It’s very rewarding to be included in these Constellation Research reports because, from the beginning, our goal has been to support the modern enterprise in profitable deal making.”

An integral part of the quote-to-cash business process, CPQ application suites help B2B companies win more deals and maximize profits in a constantly changing, complex business landscape. To be included in the Constellation Shortlist for CPQ, researchers considered ease of use, deal optimization/profitability modeling, CRM integration, broad geographical reach for multilanguage/currency support, workflow management, guided selling, sales accessibility, analytics, role-based reporting and post-sales support.

Vendavo CPQ Cloud and Vendavo Deal Manager have also been included in the Constellation Research 2020 Market Overview for CPQ. The report states: “Vendavo recently upgraded its user experience with an interface redesign. This includes better guidance information for salespeople on deals in progress. The dashboard shows list, target, floor and stretch prices and highlights deal risk based on customer behavior. It can display product and customer-level risk and show commission by deal. The new UI also includes an Admin Console for no-code rules management and configuration.”

To maximize margin and potential revenue on every deal, price optimization solutions help determine and deliver optimal prices and guidance to the sales team. To be included in the Constellation Shortlist for Price Optimization, researchers considered the ability to support multiple pricing models, complete promotion rules, price list management, pricing segmentation prescription, markdown scenarios, dynamic pricing, advanced analytics, machine learning and AI for the prediction of new models and the integration with CPQ.

About Vendavo

Vendavo powers the shift to digital business for the world’s most demanding B2B companies, unlocking value, growing margin and accelerating revenue. With the Vendavo Commercial Excellence platform, companies develop dynamic customer insights and optimal pricing strategies that maximize margin, boost sales effectiveness and improve customer experience. With an annual margin improvement totaling more than $2.5 billion across companies in chemicals, distribution, high-tech and manufacturing, Vendavo delivers cutting-edge analytics and deep industry expertise that help companies stay one step ahead. Vendavo is headquartered in Denver, CO and has offices around the globe. Learn more at Vendavo.com.

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Nomis nSight Arms Financial Institutions with Real-Time Pricing Intelligence


Accessible with zero integration costs, nSight is built on a proprietary Nomis database that combines billions of financial observations with public data and third-party subscription data.

“Nomis nSight combines cutting-edge AI and billions of financial observations, public and private data to create pricing strategy insights for business users.”

Nomis Solutions, a fintech innovator focused on ensuring on-going value creation for the world’s smartest financial institutions, announced the availability of Nomis nSight, a strategic tool for optimally pricing deposits and mortgages in real time. Nomis nSight is an analytic tool for banks, lenders and credit unions that gives their teams fast and powerful information about the markets in which they compete.

Accessible with zero integration costs, nSight is built on a proprietary Nomis database that combines billions of financial observations with public data and third-party subscription data. The final output is a data and visualizations tool that equips pricing managers with the latest pricing intelligence to support smart and profitable business decisions.

“Whether you are trying to decide how to grow your deposits portfolio, or how to beat out the competition in a specific mortgage market, making smart pricing decisions requires continual analysis of large amounts of data—something that many financial institutions simply don’t have the resources to tackle,” said Frank Rohde, president and CEO of Nomis Solutions. “nSight combines cutting-edge AI and billions of financial observations, public and private data to create pricing strategy insights for business users. Whether you’re a data scientist, a deposit product manager, or mortgage loan officer, you can now make better, data-driven pricing decisions to support your business objectives. In a volatile market, deep and real-time insight into pricing is crucial to win”

Product overview

Nomis nSight supports pricing decisions for both deposits and mortgages:

nSight for Deposits

  • Quickly evaluate micro-market price sensitivity to make decisions about how to price and where to promote.
  • Evaluate competitive intensity and supply of deposit dollars within a market to help determine which markets to pursue and which to avoid.
  • Leverage Nomis’ deep market-level knowledge and proprietary data assets to score the attractiveness of any market in the US.
  • Focus marketing dollars on the right audience to maximize campaign impact.

nSight for Mortgages

  • Acquire business intelligence on how pricing cell changes will return a higher margin and more volume.
  • Gain full visibility into the pulse of the market, with live data from BankRate, LendingTree, Zillow, and others.
  • Receive actionable intelligence on where and when to post your rates, which sites are the least competitive, and at what times of day.
  • Take advantage of unique market arbitrage opportunities unknown to competitors.

Where to learn more about Nomis nSight

About the Nomis Platform

The Nomis nSight for pricing dashboard is part of the Nomis Pricing Platform™, which includes Nomis Price Optimizer™, Nomis Price Manager™, and Nomis Deal Manager™. Nomis Price Optimizer uses big-data analytics to help banks define optimal strategies to meet specified volume and profitability targets, the Nomis Deal Manager achieves consistent, personalized pricing and offers that meet both customer needs and bank goals, while Nomis Deal Manager presents pricing and offers via the front line. The Nomis Pricing Platform supports end-to-end visibility that connects back-office pricing decisions with front-line customer engagement.

About Nomis Solutions

Nomis is a fast-growing fintech and price optimization pioneer that is enabling the world’s smartest financial institutions to drive sustained, profitable growth through end-to-end customer-centric pricing capabilities. We do so through our market-leading, cloud-native Nomis Platform™ and team of experts, bringing together cutting-edge big data, machine learning, AI and mission-critical software with deep expertise in consumer behavior, pricing and the financial services industry. The Nomis Platform manages over $2.5 trillion in transaction volume, quotes a price every 60 milliseconds, empowers 14,000+ bankers, and generates nearly $800 million in value annually. To learn more, visit nomissolutions.com.

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Gertex Solutions Expands Presence in Ontario with Acquisition of Freepak Inc.


Gertex Solutions Logo

Gertex Solutions is a leading provider of customized packaging materials, products, and services.

This partnership will allow us to expand the reach of our just-in-time delivery service and offer our customers better, faster and even more reliable service.

Gertex Solutions Inc. (Gertex or the Company), a leading provider of customized packaging materials, products, and services, announced today the acquisition of Freepak Inc. (Freepak) based out of Stoney Creek, Ontario. The addition of Freepak’s team of dedicated employees as well as their expansive warehouse space will allow Gertex to meet the growing demand of its existing clients while also expanding the company’s geographic service coverage within Ontario.

Freepak Inc., owned and operated by husband and wife team Joe and Sharon Perks, has provided quality packaging and shipping supplies to customers in the Stoney Creek and Hamilton areas for more than 25 years. Founded in 1992, Freepak quickly grew a large and devoted client base, leading to an expansion of their facilities in 2006 at which point Joe and Sharon bought out their remaining partners to become the sole owners and operators.

“Freepak’s reputation as a reliable full-service provider of packaging materials, along with their central location in the Stoney Creek area are what attracted us most to them,” said Paul Gertin, co-founder of Gertex Solutions. “This partnership will allow us to expand the reach of our just-in-time delivery service and offer our customers better, faster and even more reliable service. We look forward to a long and prosperous future together.”

Gertex will assume full control of Freepak’s operations beginning March 9, 2020. Representatives from Gertex are already conducting onsite operations at Freepak and will be working closely with their team over a 6-month transition period. Freepak’s warehouse, in combination with Gertex’s existing facility, will bring the company’s total available warehouse space to 85,000 sq. ft.

“Having grown such a large and loyal client base over the last 25 years in business, we wanted to find a buyer who could deliver the same quality of service our customers have come to expect from us – and we found that in Gertex,” said Joe Perks. “Both of our companies are dedicated to delivering high-quality products at competitive prices in the shortest amount of time. We couldn’t be happier with this decision, and we look forward to the success this partnership will generate.”

About Gertex Solutions

Established in 1992 by brothers Brian, Michael, and Paul Gertin, Gertex Solutions is North America’s leading provider of customized packaging materials, products, and services. We partner with industry leaders like Sealed Air, Phoenix, BestPack and others to offer our customers innovative tailor-made solutions to help them reduce labour costs, improve efficiencies, and encourage packaging sustainability. With more than 75,000 sq. ft. of warehouse space and our own fleet of transport vehicles, our clients’ packaging supplies are always in stock and always on time. We are proud to provide excellent customer service, dependability, reliability, and just-in-time delivery to all our clients. For more information, please visit http://www.gertexsolutions.com.

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PACENation Announces Featured Speakers for the 2020 PACENation Summit in Columbus, OH


PACENation announced today the featured speakers for the 2020 PACENation Summit, the national event dedicated to Property Assessed Clean Energy (PACE). PACE is a voluntary financing option that enables property owners to make critical energy, water and resilience upgrades to their homes and businesses.

The Summit will be held in Columbus, OH from March 30-April 1, and will feature over 25 sessions and collaborative workshops with over 90 expert speakers, including capital providers, state and federal policy makers, commercial property owners and representatives from the largest PACE markets across the country. Attendees will have the opportunity to participate in multiple networking receptions, including a She-PACE reception for women working in PACE, an offsite reception sponsored by Bricker & Eckler, a live PACE project tour, and more. To see the full agenda and learn more about the Summit, visit https://pacenation.org/events.

Featured Speakers:

Yaphett El-Amin is the Executive Director of MOKAN Construction Contractors Assistance Center and President of Efficacy Consulting and Development. A former Missouri state legislator, Yaphett has more than 20 years’ experience in the construction industry, specializing in minority business support and workforce development. Over the past 8 years, Yaphett has also built more than 200 affordable housing units for seniors and working families directly in urban communities.                     

W. Craig Fugate served as President Barack Obama’s FEMA Administrator from May 2009 to January 2017. Previously, he served as Florida Governor Jeb Bush’s Emergency Management Director from 2001-2009. Fugate led FEMA through multiple record-breaking disaster years and oversaw the Federal Government’s response to major events such as the Joplin and Moore Tornadoes, Hurricane Sandy, Hurricane Matthew, and the 2016 Louisiana flooding.                    

Lonnie Hendry, Jr. is Vice President of Commercial Real Estate (CRE) product management with Trepp, LLC with a specialization in valuation, appraisals and financial analysis. With a background spanning 16 years in the commercial real estate industry, he is charged with creating and enhancing Trepp’s CRE products and client solutions.  His experience includes conventional multifamily property management and development, commercial and residential leasing, brokerage and appraisal.                     

Glenn Prickett is Founder and Principal of Rock Creek Strategies, LLC. Glenn launched Rock Creek Strategies in 2019, after three decades of leadership in global development, corporate sustainability, and environmental, natural resource, and climate change policy and practice.                    

For more information and to register for the event, visit http://pacenation.org/events.

PACENation is the national nonprofit association that works to expand access to PACE financing. Our members enable millions of American property owners to increase the efficiency and resiliency of their homes and businesses with PACE. To learn more and join PACENation, visit http://pacenation.org.

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Talk of Alabama Features Dale Carnegie of Central and North Alabama President Nancy Covert to Discuss Two New Leadership Programs


At Dale Carnegie we believe in bringing out the greatness in others, and that leadership is about working through/with other people—in trusting and dynamic relationships that inspire, engage, and align efforts—to realize desired organizational outcomes.

Companies need leaders. Promoting high performing persons from within the organization, while common practice across many different industries, isn’t necessarily setting new leaders up for success. To that end, Dale Carnegie of Northern and Central Alabama is delivering two new leadership programs designed to develop emerging leaders while setting the teams within the organization up for success. Talk of Alabama’s Nicole Allshouse spoke with President of Northern and Central Alabama, Nancy Covert, recently to learn more about these new leadership offerings.

Dale Carnegie has recently started delivering 2 new Leadership Programs to address the ever-changing training needs of organizations. Based on the fact that the role leaders play in organizational success is vitally important, these two new programs are addressing the lack of guidance that exists when high performing team members find themselves in a new leadership role; effectively guiding leaders to achieve goals, drive results, and align their teams.

Without guidance, new leaders are left to figure it out for themselves, or fail. Dale Carnegie’s leadership training can speed up the transformation and help to ensure success. The Dale Carnegie Course is a solid foundation for those looking to lead themselves by focusing on their self-confidence and interpersonal skills. The Dale Carnegie Leadership Curriculum addresses additional leadership needs which focus on developing the competencies specific to new and experienced leaders

Dale Carnegie believes in bringing out the greatness in others, and that leadership is about working through/with other people—in trusting and dynamic relationships that inspire, engage, and align efforts—to realize desired organizational outcomes. The successful leader recognizes that leadership is not about doing the work or taking credit for it, but enabling and inspiring others to be successful. While sometimes the leadership role comes with opportunities to dictate, more often it’s about gaining buy-in and commitment through exercising influence patiently and with skill. That means leadership boils down to achieving results through other people.

Dale Carnegie of Central and North Alabama President, Nancy Covert explains, “While this may sound simple, it requires engaging many people or teams, managing competing priorities, providing compelling direction, and trying to figure out how to achieve results without unlimited resources.” Doing this requires that leaders role model essential competencies and apply principles, tools, and processes that bring out the best in people. By doing so, key leadership outcomes emerge which are critical for achieving the leaders desired performance results. Nancy also notes, “Unfortunately, these are skills in which few leaders receive adequate training as they are promoted into positions of leadership.”

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The Dale Carnegie Difference


  • Human Relations principles that are time-tested, global, timeless and universal, and guide everything that individuals and organizations do.
  • Dale Carnegie provides practical skills that can be applied (not mere theories, buzzwords, or flavors of the month)
  • Being a leader means being responsible for more than just yourself, and that is stressful. That’s why these programs provide practices to help reduce stress and worry.
  • The programs are based on the wisdom and expertise gained from developing leaders longer than anyone else in the marketplace. Rather than trying to have people be someone they’re not, Dale Carnegie helps people bring out their greatness –their authentic self.
  • Expertise from the organization that literally wrote the book on influence and building relationships. The knowledge and skills to work on getting things done through others

Upcoming Programs at Dale Carnegie of Central and North Alabama:

  • Dale Carnegie Course – March 25-27, 2020
  • Dale Carnegie Develop Your Leadership Potential – March 24, 2020
  • Dale Carnegie Leadership Training for Results – May 1, 2020

If you’d like to know more about this or any of the programs Dale Carnegie of Central and North Alabama has to offer, call 205-444-5011 or visit https://birmingham.dalecarnegie.com/events/. Click here to view the full Talk of Alabama segment. https://www.youtube.com/watch?v=n2bhnPCDbxg&feature=youtu.be

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New Catalytic Study Shows 93% of Employees Believe Process Automation Will Make Their Jobs Easier


“Our findings confirm that despite all departments seeing the potential of automation, most companies are not achieving their goals and need to rethink the roles, responsibilities and technologies leveraged to ensure greater success,” said Sean Chou, CEO and co-founder of Catalytic.

Catalytic, the easiest-to-use, next-generation digital process automation platform, today announced the findings from its 2020 report on closing the digital maturity gap and scaling process automation enterprise-wide to gain competitive differentiation and ensure exceptional customer experiences.

Catalytic conducted a cross-industry survey of 600 enterprise C-suite leaders, department directors and managers, including dedicated automation leaders. The research report, entitled “The Real State of Automation Progress,” aims to uncover the status of digital transformation and the scaling of automation across enterprises.

Catalytic’s study examined where businesses see themselves compared to competitors in terms of adopting automation tools, how equipped companies and specific departments are to take process automation to the next level, who’s involved in decisions about automation, and what factors hold companies back from reaching digital maturity.

“Our findings confirm that despite all departments seeing the potential of automation, most companies are not achieving their goals and need to rethink the roles, responsibilities and technologies leveraged to ensure greater success,” said Sean Chou, CEO and co-founder of Catalytic. “Specifically, our report underscores why organizations need to look beyond RPA tools to truly scale their automation efforts and adopt a federated model so that multiple lines of business can actively participate while maintaining a strong central governance at the core.”

Key findings from the report include:

The Workforce Is Optimistic About Automation’s Potential to Make Jobs Easier

The report found that as employees get more familiar with process automation, they become more optimistic about its implementation and benefits. For example, 93% of respondents believe automation will make their jobs easier, especially those working within IT, procurement, operations, finance and HR. Findings show that 42% of those who are “unfamiliar” with automation still feel optimistic about its benefits. This percentage increases to 89% of those who are “somewhat familiar” with the concept. Based on this, Catalytic’s study shows that educating employees across departments will heighten their comfort level with automation technology.

Enterprise Overreliance on Centralized Models for Automation Hinders Them From Reaching Digital Maturity

Catalytic’s report found that automation initiatives are heavily centralized with a dedicated team responsible for its implementation and usage. While only 22% of respondents operate in a distributed model, organizations who use this approach to automation view the ROI as much higher than expected. Responses pointed to IT bottlenecks as the biggest enterprise challenge to reaching digital maturity, indicating a need to distribute automation efforts across the organization.

Companies Must Reimagine Roles to Empower Business Users + Amplify IT Teams

Catalytic’s findings prove that digital transformation shouldn’t have gatekeepers – meaning organizations need to reshape how to effectively roll out automation across the business. The IT department represents only 3.7% of the average company and is most effective at providing oversight and governance for projects. Further, when business users deploy their own projects and shift their roles for the future of work, organizations have 27x more resources to scale while eliminating bottlenecks and requirement gaps in the process.

With 61% of automation leaders prioritizing upskilling their staff beyond IT, it’s clear that enterprises are beginning to see the benefits of reimagining how and who plays a part in digital innovations. To assist with upskilling efforts and get employees more involved in decision making, organizations should consider introducing a low-code platform that allows technically-minded business users to build automated workflows for their teams without the need for traditional computer programming skills.

While C-Suite Leaders Feel Optimistic About Their Organizations’ Automation Process, Managers Tell a Different Story

C-suite and managers were asked to characterize the maturity of their automation efforts as “Novice,” “Intermediate,” “Advanced” or “Pro.” The C-suite (21%) is much more likely than managers to characterize their organization’s automation efforts as “Pro,” indicating their view from the top might be clouded and aspirational compared to managers. While 79% of managers cited their automation efforts as “Advanced” or “Intermediate,” only 9% currently rate their strategies as “Pro.” This shows further communication and collaboration between all departments, and the involvement of managers in decision-making and execution is necessary to change the narrative of automation to be more optimistic. This includes using automation to create more opportunities for people on the front lines of an organization to do more meaningful work. Automation initiatives that remain centralized will continue to contribute to the lack of department-specific confidence in automation skills.

To access the full report, please visit this link.

About Catalytic

Catalytic, the next-gen digital process automation provider, supercharges employee productivity with smart workflows. Using Catalytic, anyone can easily build low-code automations that connect systems, data and people so companies can execute higher volumes of work with less time, cost and risk.

In one collaborative platform, IT and non-technical users alike can embed AI, integrations, and data analysis tools into everyday operations. Then, recurring information gathering, document processing, decision-making and reporting become more automatic, rapidly boosting operational efficiency and transforming organizations at scale.

Proven by customers like Bosch, Dentsu Aegis Network, Edwards Elmhurst Hospital, Mayo Clinic, TalentWave, and UL, Catalytic is unlocking up to 5x returns, improving customer experiences and increasing competitive edge for companies globally. To learn more, visit: https://catalytic.com/.

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Pascal Rossol Promoted to Chief Commercial Officer at DFO Global


“Pascal has a talent for bringing together global teams to work more cohesively and effectively as a whole,” said President and Co-Founder Jordan Rolband.

DFO Global Performance Commerce, an industry-leading performance marketing agency, announced today that Pascal Rossol has been promoted to Chief Commercial Officer. Pascal was previously vice president for client success, where he strengthened DFO’s global e-commerce, logistics and customer service operations while expanding the company’s footprint in Europe.

In his new role, Pascal will focus on all consumer-facing eCommerce business. He will oversee activities tied to marketing, sales, product development and customer service to ensure they drive business growth, market share and customer satisfaction.

“Pascal’s success across the many facets of DFO makes him an ideal fit to ensure we align commercial strategy with organizational development,” said CEO and Co-Founder Bruce Cran.

Pascal has been part of DFO since its inception almost seven years ago. He started in DFO’s Vancouver, Canada office as a German translator and quickly moved into a creative director position, where he oversaw multilingual creative teams and coordinated global units of copywriters, designers and developers. He’s held several positions with DFO Global since then, including campaign manager, where he managed real-time eCommerce web campaigns, and business development and affiliate management roles. He is co-founder and managing director of DFO’s European operations.

“Pascal has a talent for bringing together global teams to work more cohesively and effectively as a whole,” said President and Co-Founder Jordan Rolband. “We’re excited to watch DFO grow under his leadership.”

“I’ve been fortunate to be part of our operation for a long time,” said Rossol. “To have the opportunity to inspire change, seed growth and help teams excel has been a fantastic experience. I’m excited to be at this innovative forefront with our global teams and partners.”

Pascal holds a MA from the University of Bonn in Political Science, Economics, and Media Studies as well as an MA in European Studies of Science and Technology from Aalborg and Lund University.

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CrossCountry Consulting Appoints Chris Clapp to Lead Private Equity Practice


In today’s competitive deal market, we are continuing to see Private Equity firms turning to operational enhancements as a driver for value creation. CrossCountry’s suite of operational capabilities makes them an ideal partner for Private Equity.

CrossCountry Consulting, a leading business advisory firm, today announced that Chris Clapp has joined the firm as a Partner to lead their national Private Equity practice, effective immediately. Mr. Clapp will be responsible for the overall strategy, practice development, business development, and client delivery of the firm’s Private Equity accounts.

Mr. Clapp has in-depth expertise supporting Private Equity firms with implementing operational initiatives and executing strategic transactions across their portfolios. His extensive experience working on-behalf of financial sponsors will accelerate CrossCountry’s growing Private Equity practice. The firm regularly assists portfolio companies with due diligence, integrating newly acquired investments, selecting and implementing new back-office systems, improving financial reporting processes, and preparing for strategic exits.

“Part of our strategic vision, to continue to grow the firm, includes attracting talent like Chris to our team, and we are beyond thrilled to have him join us at CrossCountry,” said Dave Kay, Co-Founder and Managing Partner of CrossCountry Consulting. “His record of successes and sophisticated knowledge of the Private Equity industry will enhance the service we offer to clients.”

“In today’s competitive deal market, we are continuing to see Private Equity firms turning to operational enhancements as a driver for value creation. CrossCountry’s suite of operational capabilities, coupled with their consistent track record of delivering outstanding client service to financial sponsors, makes them an ideal partner for Private Equity,” said Chris Clapp. “I’m excited to play a role in strengthening our Private Equity practice and look forward to working in partnership with our clients and my new colleagues.”

Mr. Clapp is a certified public accountant who focuses on delivering high-quality service while developing lasting relationships with his clients. He has spent his career advising clients and leading teams on complex engagements focused on initial public offering (IPO) readiness, integration, financial reporting, technical accounting, carve-outs, due diligence, and audit readiness. Prior to joining CrossCountry Consulting, he was a Managing Director at MorganFranklin Consulting where he founded and led the Private Equity practice, as well as served as the Northeast Market and IPO Readiness Service Leader during his tenure. He began his career in the Audit and Transaction Services practices of PricewaterhouseCoopers.

To learn more about CrossCountry Consulting’s Private Equity practice, please visit: http://www.crosscountry-consulting.com/industries/private-equity/.

CrossCountry Consulting is a trusted business advisory firm that provides customized finance, accounting, human capital management, risk, operations and technology consulting services to leading organizations facing complex change. We partner with our clients to help them navigate pressing business challenges and achieve goals related to improving operations, minimizing risks and enabling future growth. For more information, visit http://www.crosscountry-consulting.com.

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Skyword Expands Executive Team to Fuel Next Stage of Growth


Skyword, the leading content marketing software and services company, today announced the appointment of John Tawadros as Chief Revenue Officer (CRO) and Krishna Raman as Chief Product and Technology Officer (CPTO).

The addition of new executive leadership reflects further investment in Skyword’s growth trajectory; the company was recently named for the second consecutive year to Inc. Magazine’s annual Inc. 5000 list, the most prestigious ranking of the nation’s fastest-growing private companies.

Tawadros, who previously served as COO at EverQuote, will oversee Skyword’s new business operations and expansion strategy. Tawadros’ 20 years of experience includes a number of successful exits in the online marketing space. Additionally, he served as a founding principal and COO at iProspect, where he built and led the Service, Technology, and Training groups.

“I’ve worked in the marketing industry for decades. When it comes to choosing partners, talent attracts talent,” said Tawadros. “With clients like Mastercard, IBM Security, Neutrogena, and Nationwide, Skyword is attracting the best in the business with their unique service model. It’s an ideal time to join Skyword, and I look forward to unlocking content marketing excellence for the entire Fortune 500.”

Raman, who previously served as SVP of Product Strategy and General Manager for Enterprise CRM solutions at Community Brands, will oversee Skyword’s product and engineering teams. Raman brings more than two decades of technology and product leadership experience to Skyword, including leading high-performance engineering and product go-to-market teams at software companies BMC Software.

“I believe in customer-first product leadership,” said Raman. “Skyword’s mission — to make it easy for marketers to tell authentic stories that establish trust and build lasting relationships — reflects that ethos. I am excited to lead the next evolution of Skyword’s software suite. Solving CMO’s biggest content marketing headaches along the way is the bonus.”

The foundation for a customer-first approach is already laid, Raman notes: Skyword’s content marketing platform—Skyword360—was recently named a leader in three categories in G2Crowd’s 2019 Grid® Report for Content Marketing Platforms, based entirely on customer satisfaction: best content creation software, best content experience software, and best content distribution software.

ABOUT SKYWORD

Founded in 2010, Skyword’s mission is to make it easy for brands to tell authentic stories that earn trust and build lasting relationships. Skyword offers its customers unique competitive intelligence and insights to build a winning content strategy — and the content marketing software, creative talent, and professional services to transform that insight into action. Today’s leading brands have created and published more than one million original stories, articles, videos, images, infographics, podcasts, and animations with Skyword.

A private company headquartered in Boston, MA with offices in Washington, D.C. and Pittsburgh, PA, Skyword and its talented pool of freelance creatives are dedicated to telling stories that resonate with audiences and inspire them to act. Visit skyword.com to learn more or email learnmore@skyword.com.

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Workscape Announces Leadership Transition


Workscape Inc., a market leading contract furniture and pre-fabricate interior dealer in Western Pennsylvania, today announced three leadership changes. Last year, Co-founder and Chief Executive Officer Dawn Sauter expressed her intention to step away from her leadership position and pursue other interests, agreeing in the short-term to work as an advisor to the business. With Dawn’s transition, Virginia (Ginny) Rothschild has been hired as CEO and Abigail Slovonic as CFO. Co-Founder and President Dave Sauter will remain in his current role.

“We are incredibly fortunate to have worked side-by-side with Dawn during our first year in the business and look forward to leveraging her in a consultative capacity for our long-term strategic initiatives,” said Susanna F. Koubek, Chairman of Workscape Inc. “I also couldn’t be happier that Dave will continue to be working shoulder-to-shoulder with our new management team. We believe this balance of experience and a fresh perspective will allow Workscape to remain a leader in our market and create value for our shareholders.”

In her new capacity as CEO, Ginny Rothschild will be tasked with continuing to grow Workscape’s existing core business while opportunistically looking for avenues of expansion. Previously, Rothschild worked in design-centric facets of the retail industry, highlighted by senior positions at Walmart, Dick’s Sporting Goods, and Pittsburgh denim start up Revtown.

“I’m excited about the future path for Workscape, as we leverage Dave’s background as a true industry expert with Abigail’s small business operational and financial experience. The transition has been seamless.”

In addition to Slovonic’s primary role as CFO, with her portfolio also including various operational and technology-oriented workstreams. Prior to starting at Workscape, she was the director of grants management at a private New York foundation supporting brain research before becoming Director of Finance and Operations at BAW Plastics.

“We recruited this management team to lead the organization with a bold, long-term strategy for the next 10, 15, 20 years,” said Koubek.

About Workscape

Headquartered in Pittsburgh, Workscape is a woman-owned contract furniture dealer exclusively representing Knoll and DIRTT in the western Pennsylvania region. Since 1996, Workscape has pioneered design-focused office furnishings, sustainable architectural products, and speech privacy privacy solutions to match an organization’s vision.

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