Category Archives: Business: Executives

News for Business Executives, current, trending, fresh , Press Releases about whats currently happening in the Business Place for executives.

Talent Development Lacks Strategic Alignment With Organizational Business Goals


News Image

“It’s important to scale back strategically, if necessary, without getting cut off entirely. This helps the organization avoid losing its momentum with developing talent and staying prepared to meet its future needs.” — Holly Bowers, director of training and development at Willmeng Construction.

Talent development functions have room to improve their strategic alignment to business goals, according to a new report by the Association for Talent Development.

Strategic Alignment: Orchestrating Organizational Success, sponsored by MHS Talent Development, shows that only 42 percent of respondents indicated their organization’s talent development and business strategies were aligned to a high or very high extent.

Strategic alignment “starts with defining what counts,” Kimberly Currier, senior director for talent development for Americas at AECOM, said in the report. “We focus on knowing what business strategies are priorities for the year and, from there, understanding what the business needs its people to do to carry out those strategies.”

The head of human resources is most frequently involved in determining talent development strategy, according to 72 percent of the report’s respondents. Next are business unit leaders (60 percent), followed by the head of talent development (57 percent). Thirty-nine percent of organizations involve the chief executive officer in creating the talent development strategy.

Some other key takeaways from the report include:


  • Fifty-six percent of organizations report on talent development’s performance to their boards of directors, and 78 percent do so during meetings of their senior leader or executive teams.
  • Some best practices associated with having high levels of alignment between business and talent development include having talent development programs that reflect official organizational values, using a centralized reporting structure for talent development, having business leaders that vocalize their support for talent development, and enabling talent development leaders to influence business strategy.

Some of the strategic goals of the organization and talent development have been scaled back during the COVID-19 pandemic, but Holly Bowers, director of training and development at Willmeng Construction, noted in the report that doing away with goals or strategies that surround those goals can be detrimental to the organization.

During difficult times for an organization, “It’s important to scale back strategically, if necessary, without getting cut off entirely,” Bowers explained in the report. “This helps the organization avoid losing its momentum with developing talent and staying prepared to meet its future needs. Otherwise, you start over from square one.”

About ATD

The Association for Talent Development (ATD) is the world’s largest professional membership organization supporting those who develop the knowledge and skills of employees, improve performance, and help to achieve results for the organizations they serve. Established in 1943, the association was previously known as the American Society for Training & Development (ASTD).

ATD’s members come from more than 120 countries and work in public and private organizations in every industry sector. ATD supports talent development professionals who gather locally in volunteer-led U.S. chapters and international member networks and with international strategic partners.

For more information, visit td.org.

Share article on social media or email:

Joseph Odore Elected as TWAIN Working Group Board Chair


News Image

The TWAIN Working Group (TWG), a not-for-profit organization designed to provide and foster a universal public standard which links applications and image acquisition devices, today announced the election of Joseph Odore to the position of TWG Chairperson of the Board. In this role, Odore will lead ongoing TWG initiatives and development, to include TWAIN Direct® growth and adoption, the PDF/raster™ file format specification and day-to-day management responsibilities for the organization.

“Joe has been an excellent addition to the Group since Panasonic joined as a Board member company a number of years ago. He has been consistently engaged in development activities and was serving as Marketing Committee Chair until his recent election to Board Chair,” said Mark McLaughlin, TWAIN Working Group Technical Committee Chair. “We look forward to having Joe at the helm guiding the Group in our efforts to provide the best open source, free standard possible to the capture industry.”

“We’re very pleased to announce Joseph Odore as the latest TWAIN Working Group Chairperson. This standards group has a long history of providing quality tools for communication between software and imaging devices, and we’re proud to participate in the development of such tools, which are incorporated with our scanning solutions,” said Faisal Pandit, President of Panasonic System Solutions Company of North America. “Having Joseph become a key participant on the TWG Board is testament to his dedication and our support of the progress and success of the Group. We are certain that Joseph, along with all the dedicated TWG participants and member companies, will continue to push this technology in to the future for the betterment of the industry as a whole.”

About Panasonic System Solutions Company of North America

Panasonic System Solutions Company of North America, a division of Panasonic Corporation of North America, delivers game-changing technology solutions that deliver customized experiences to drive better outcomes—for our customers and our customers’ customers. Panasonic designs and manufactures reliable, flexible and dependable products and solutions to help create, capture and deliver information of all types, especially where, when and how it is needed. The complete suite of Panasonic professional solutions for government and commercial enterprises of all sizes addresses unified business communications, mobile computing, security and surveillance, retail point-of-sale, office productivity, audio and visual systems (projectors, displays & digital signage) and professional video production. To learn more and Panasonic’s business products and solutions visit: https://na.panasonic.com/us/audio-video-solutions

About Panasonic Corporation of North America    

Newark, NJ-based Panasonic Corporation of North America is committed to creating a better life and a better world by enabling its business-to-business customers through innovations in Sustainable Energy, Immersive Entertainment, Integrated Supply Chains and Mobility Solutions. The company is the principal North American subsidiary of Osaka, Japan-based Panasonic Corporation. One of Interbrand’s Top 100 Best Global Brands of 2019, Panasonic is a leading technology partner and integrator to businesses, government agencies and consumers across the region. Learn more about Panasonic’s ideas and innovations at http://www.na.panasonic.com/us.

About TWAIN Working Group

The TWAIN Working Group, established in 1992, is a not-for-profit association of industry leaders who have gathered to create a standard that benefits the imaging industry as a whole. TWAIN’s purpose is to provide and foster a universal public standard which links applications and image acquisition devices. The ongoing mission of this organization is to continue to enhance the standard to accommodate future technologies. TWAIN generates multiple opportunities for application developers and users to access information and broaden the standard; through a developer’s forum (twainforum.org), main website (twain.org), TWAIN Direct website (twaindirect.org) and online self-certification process. Current members of the TWAIN Working Group include Panasonic Corporation, ExactCODE GmbH, Fujitsu Computer Products of America Inc., InoTec GmbH Organisationssyteme, Alaris, Atalasoft, Microtek, Inc., Dynamsoft, Epson, PDF Association, HazyBits, and LEAD Technologies.

Share article on social media or email:

Wolfe, LLC Hires Senior Financial Executive, Lee Ann Prosky-Carter, as New Chief Financial Officer


Lee Ann Prosky-Carter, Chief Financial Officer, Wolfe LLC

“Filling the CFO role is very important to us in our company evolution. With the CFO role being filled, we have strengthened our executive team as we poise for rapid growth,” said CEO Jason Wolfe.

Wolfe, LLC, the Pittsburgh-based fintech incubator behind GiftYa, Gift Card Granny and PerfectGift.com, announced today the hiring of Lee Ann Prosky-Carter as new Chief Financial Officer for the team. Prosky-Carter has years of finance and accounting experience working with such notable companies as HM Health Solutions, Summa Technologies, and Siemens. She will bring a hands-on approach to her management style along with her financial expertise, managing accounts that range from large corporations to small technology companies.

“Filling the CFO role is very important to us in our company evolution. With the CFO role being filled, we have strengthened our executive team as we poise for rapid growth,” said CEO Jason Wolfe.

As a company, Wolfe has expanded their product offers with local gift card options and continues to expand their partnerships with top name brands and merchant service aggregators, like Square, to deliver innovative gifting solutions for consumers and corporate clients.

Prosky-Carter explains, “What drew me to apply for this position was a combination of several factors: the unique technology innovations Wolfe is driving in the gift card space, the culture of the company and its core values of integrity, caring, drive & teamwork that are very much aligned with my values. The CFO position presented a unique opportunity to be part of something special, working with a talented team to drive financial performance and growth for the future success of the team.”

“I am most excited for the opportunity to work with such a successful entrepreneur as Jason Wolfe and the entire Wolfe team as we change the Gift Card industry. I’m looking forward to leveraging my experience in finance, technology and M&A to successfully develop companies in this space and ultimately monetize them. I am also excited to work with the talented, smart and caring people at Wolfe.”

Lee Ann Prosky-Carter will start at Wolfe LLC in June 2020 and will be reporting to CEO Jason Wolfe.

ABOUT WOLFE, LLC

Founded in 1995, Wolfe, LLC is an innovative Pittsburgh-based investor and incubator. The holding company conceives, invests in and grows innovative financial technology (fintech) and ecommerce businesses. Wolfe’s past and current company portfolio include GiftCards.com, OmniCard, Direct Response Technologies, JamboMedia, Sentral, PerfectGift.com, GiftYa, Sentral, MyCoupons and Gift Card Granny. The company holds a broad portfolio of patents in the gift card and card-linked offer arena. Find additional details at https://www.wolfe.com/.

Share article on social media or email:

Radius Bank Appoints VP of Acquisition and VP of Small Business Banking


News Image

Radius Bank, an industry-leading digital bank, today announced the appointment of Louise Sorrentino as Vice President of Acquisition and Alain Glanzman as Vice President of Small Business Banking. Sorrentino and Glanzman joined the Bank in the first quarter of 2020 to help further strengthen and expand Radius’ Direct to Consumer and Small Business divisions.

As Vice President of Acquisition, Louise brings nearly 20 years of experience to the organization. She joined Radius from Citibank, where she spent 17 years in multiple senior roles delivering innovative customer acquisition programs. During her tenure, Sorrentino has focused heavily on digital acquisition, business development, digital partnerships, and relationship management.

In her new role, Louise is responsible for developing and managing digital marketing strategies that drive direct consumer and business new client acquisition and deposits, while enhancing the Bank’s leadership position in the marketplace. She is based remotely out of her home office in New York.

Alain Glanzman brings nearly nine years of experience to his role of Vice President of Small Business Banking. Alain has had an illustrious career, most recently serving as the Co-Founder and CEO of WalletFi, where he led strategic direction and operations for the fintech, raising venture capital and developing innovative products to bring to the market.

At Radius, Glanzman is focused on providing a superior banking experience to the Bank’s micro and small business banking segment, helping these clients efficiently manage their operations and cash flow so they can spend more time running their businesses. Additionally, he is exploring options to expand the overall product suite, including credit and other cash management services, to support the various needs of growing startups. Glanzman is based remotely out of his home office in Florida.

Radius’ Direct to Consumer and Small Business deposit product lines offer a wide range of award-winning features, from the ability to open a checking account digitally in under 5 minutes from anywhere in the U.S. to full-featured mobile banking apps and unlimited debit card cash back and ATM rebates. Since joining the Bank, Sorrentino has been an instrumental part of the team that has expanded the Direct Deposit and Cash Back programs for Radius’ consumer clients, and Glanzman has been a leader in Radius’ involvement in the Payment Protection Program, where the Bank has provided close to $900 million in loans to small businesses, which has resulted in over 60,000 people receiving paychecks during this challenging period.

“Louise and Alain have a wealth of knowledge and expertise in the digital banking space,” said Chris Tremont, Executive Vice President of Virtual Banking. “Taking their past experience, innovative mindsets and undeniable passion for banking, it’s without a doubt they will be large contributors to Radius’ future success. We continue to see an accelerating demand for digital banking features from our growing client base and are excited to have these talented individuals on the team to help us meet and exceed these expectations.”

To learn more about Radius Bank, visit http://www.radiusbank.com or connect on Twitter, LinkedIn, Facebook, and Instagram.

About Radius Bank

With assets of approximately $1.5 billion, Radius Bank is a forward-thinking digital bank committed to providing a full complement of accounts and services to meet the banking needs of consumers and businesses nationwide. Radius provides the product depth of a national brand, the technology of a fintech, and the personalized attention typically reserved for a local bank to consumers, small and middle market businesses, unions, government entities and non-profit organizations. The Bank’s award-winning digital banking platform allows consumer clients to bank from anywhere with a computer or mobile device and provides convenient features such as check deposit, bill pay, card management, and a personal financial management dashboard. Business clients enjoy a wide array of award-winning deposit products, advanced treasury management services, and loan and payment solutions. In addition, Radius’ suite of open APIs delivers a robust banking-as-a-service (BaaS) platform for fintechs to quickly access core banking features and build best-in-class financial solutions. Radius specializes in partnering with forward-thinking fintechs to provide white-label deposit products, cards, digital onboarding, and account management. Radius Bank is a member of the Federal Deposit Insurance Corporation and is an Equal Housing/Equal Opportunity Lender. For further information, visit the Bank’s website at radiusbank.com, or follow the Bank on Twitter, LinkedIn, Facebook, and Instagram.

Share article on social media or email:



PWCampbell Announces Transition of Ownership and Management As Part of Its Strategic, Long-Term Succession Plan


One of the greatest responsibilities we have as a Board and management team is to prepare the next generation so that the company can continue to thrive.

PWCampbell, a fourth-generation retail services and design-build firm, announces key ownership and management changes that have been enacted as part of the Company’s long-term succession plan. This is only the third time in 110 years that a generational transition in ownership has been made involving the company.

Carlin Campbell, Erin Campbell and Amanda Campbell Caliendo have transitioned from Vice Presidents to Principals, and will continue to increase their ownership in the firm.

As the Company continues to grow and diversify, Carlin Campbell will be Chief Operating Officer and be responsible for managing the production area for the firm including construction, architecture and corporate technology. Erin Campbell will assume new responsibilities in the Company’s human resources department and will continue her activities in corporate development and client relations. Amanda Campbell Caliendo is now responsible for managing interior designs, furniture and design-build branding services.

As part of the plan, James Caliendo has transitioned from President and Chief Operating Officer to President and Chief Executive Officer. He will continue in his role in overall executive management for the firm with an emphasis on business development, corporate planning, marketing and finance.

As Principal James Campbell transitions into retirement while remaining on the Board of directors, his brother and Principal John Campbell will remain in his current position with a focus on corporate and business development moving away from day-to-day operations. It was under their leadership and stewardship over the past half a century, as third-generation owners, where the firm drastically grew its client base by focusing on quality, client satisfaction and diversification of the business.

The PWCampbell Board of Directors now includes James Campbell, John Campbell, James Caliendo, Carlin Campbell, Erin Campbell and Amanda Campbell Caliendo.

According to President and CEO James Caliendo, “We have been working on our long-term succession plan involving this shift to fourth-generation ownership for the past five years. These promotions are all well-earned and have been a work in progress. Carlin, Erin and Amanda have been major contributors to our success and growth and will be excellent leaders as we continue to build the future of the firm. They will have a long-tenured group of managers working alongside them.”

In addition to the announcement of the new owners and shifting of responsibilities, two other senior managers have been promoted.

Dean Giordano has been promoted from Senior Vice President to Executive Vice President, Design and Construction, where he is responsible for architectural, preconstruction and construction services. Kevin Poirot has been promoted from Senior Vice President to Executive Vice President, Branded Environments, where he is responsible for retail branding and client technology solutions.

Principal John Campbell said, “One of the greatest responsibilities we have as a Board and management team is to prepare the next generation so that the company can continue to thrive. Developing the new leadership, while those of us with decades of experience are still here, is a critical component of our succession plan. We look forward to continuing our client successes while upholding the legacy of excellence started by our founders.”

Being family-owned and managed has been in the DNA of PWCampbell since it was founded in 1910 by Phillip W. Campbell. His sons James L. Campbell Sr. and John C. Campbell then ran the firm and represented the second generation. After that, the sons of James L. Campbell Sr.—current Principals James and John Campbell—continued to run the company and are now in the process of passing the baton of leadership to Jim’s daughter Erin and John’s children Carlin and Amanda.

PWCampbell is a retail services and design-build firm, with over 110 years of experience. We are dedicated to serving our clients by providing the planning, design and construction expertise they seek to optimize their building and marketing efforts. With our strength in the design-build area, we have evolved into a fourth generation, full-service professional organization concentrating our efforts in the financial, commercial and residential industries.

Share article on social media or email:

Wolfe, LLC Hires Senior Financial Executive, Lee Ann Prosky, as New Chief Financial Officer


Lee Ann Prosky, Chief Financial Officer, Wolfe LLC

“Filling the CFO role is very important to us in our company evolution. With the CFO role being filled, we have strengthened our executive team as we poise for rapid growth,” said CEO Jason Wolfe.

Wolfe, LLC, the Pittsburgh-based fintech incubator behind GiftYa, Gift Card Granny and PerfectGift.com, announced today the hiring of Lee Ann Prosky as new Chief Financial Officer for the team. Prosky has years of finance and accounting experience working with such notable companies as HM Health Solutions, Summa Technologies, and Siemens. She will bring a hands-on approach to her management style along with her financial expertise, managing accounts that range from large corporations to small technology companies.

“Filling the CFO role is very important to us in our company evolution. With the CFO role being filled, we have strengthened our executive team as we poise for rapid growth,” said CEO Jason Wolfe.

As a company, Wolfe has expanded their product offers with local gift card options and continues to expand their partnerships with top name brands and merchant service aggregators, like Square, to deliver innovative gifting solutions for consumers and corporate clients.

Prosky explains, “What drew me to apply for this position was a combination of several factors: the unique technology innovations Wolfe is driving in the gift card space, the culture of the company and its core values of integrity, caring, drive & teamwork that are very much aligned with my values. The CFO position presented a unique opportunity to be part of something special, working with a talented team to drive financial performance and growth for the future success of the team.”

“I am most excited for the opportunity to work with such a successful entrepreneur as Jason Wolfe and the entire Wolfe team as we change the Gift Card industry. I’m looking forward to leveraging my experience in finance, technology and M&A to successfully develop companies in this space and ultimately monetize them. I am also excited to work with the talented, smart and caring people at Wolfe.”

Lee Ann Prosky will start at Wolfe LLC in June 2020 and will be reporting to CEO Jason Wolfe.

ABOUT WOLFE, LLC

Founded in 1995, Wolfe, LLC is an innovative Pittsburgh-based investor and incubator. The holding company conceives, invests in and grows innovative financial technology (fintech) and ecommerce businesses. Wolfe’s past and current company portfolio include GiftCards.com, OmniCard, Direct Response Technologies, JamboMedia, Sentral, PerfectGift.com, GiftYa, Sentral, MyCoupons and Gift Card Granny. The company holds a broad portfolio of patents in the gift card and card-linked offer arena. Find additional details at https://www.wolfe.com/.

Share article on social media or email:

Momenta Partners Welcomes Marc Murphy to Its Advisory Practice


Marc Murphy joins Momenta Partners

“I’m pleased to join Momenta, bringing my deep experience in, and passion for, industrial digital transformation.”

Momenta Partners, the leading global Advisory, Executive Search and Ventures firm focused on Digital Industry, is pleased to announce the appointment of Marc Murphy as Strategy Partner in Advisory, working with their Startup Advisory practice. Mr. Murphy is an experienced enterprise technology and startup leader including a two-time CEO. Marc has extensive experience leading high-growth, results-focused, startups including SPARC, LLC, an Inc 500 #1 ranked software services company resulting in the successful acquisition by Booz-Allen Hamilton in 2016.

Prior to SPARC, Marc was a partner at Deloitte Consulting. Most recently Marc was CEO of Atlatl Software Inc. where he spearheaded the software re-platforming and category creation for B2B visual and augmented-reality commerce tools targeting manufacturers. Marc is a veteran and former Army officer.

Momenta Partners was founded as Digital Industry Growth Partners; investing in, advising, and placing executive-level talent for leading and emerging companies focused on the digitization and transformation of industry. With the addition of Marc to its Startup Advisory team, Momenta will further enhance its range of startup-focused offerings while adding to our bench of deep industry and technology practitioners. The Momenta Startup Advisory offerings include CEO coaching; fractional CXO services; market and landscape research; positioning and go-to-market strategy formulation; business modeling; business and partner development; and readiness for raising capital.

According to Marc, “I’m pleased to join Momenta, bringing my deep experience in, and passion for, industrial digital transformation. I’m looking forward to supporting young companies’ growth in the Industry 4.0 domain, working with an incredible team of practitioners at Momenta”.

“We are pleased to have Marc join our Startup Advisory team,” said Blaine Mathieu, Partner and Startup Advisory Team Lead. “His experience makes our team stronger and even more focused on the needs of startups targeting Digital Industry.”

“Marc’s successful startup CEO stints combine with his deep advisory background to help Momenta provide a true advisory powerhouse to the market,” said Doug Harp, Managing Partner of Momenta Partners Advisory Practice. “Welcome, Marc!”

About Momenta Partners:

Momenta Partners are Digital Industry Growth Partners, with industry-leading Strategic Advisory, Executive Search, and Investment practices, accelerating the growth of companies in the industrial ecosystem globally since 2012. For more information, visit http://www.momenta.one, join the @MomentaPartners conversation or contact info@momenta.one.

Media Contacts:

Momenta Partners

Sandra Mueller

info@momenta.partners

+1 347 620-1836

Share article on social media or email:

Christine Kuenzle Promoted to Vice President of Product Management at DFO Global


“As digital marketing platforms continue to change and our product and brand pipelines grow, it’s critical to have someone ensuring teams are optimized,” said President and Co-Founder Jordan Rolband.

DFO Global Performance Commerce, an industry-leading performance marketing agency, announced today that Christine Kuenzle has been promoted to Vice President of Product Management. Christine was previously the senior partner relations manager, where she led client prospecting and business intelligence initiatives, managed corporate event strategy, and structured the sales and traffic teams’ CRM and reporting.    

In her new role, Christine will focus on curating product pipelines and positioning new product launches for optimal performance by bridging the gap between traffic opportunities and new products. She will continue to lead the business intelligence team and coordinate with internal design and development staff to grow DFO’s product portfolio and bring cutting-edge campaigns to market.

“Christine has a proven ability to facilitate communication between product sourcing, development, sales, and marketing that allows our teams to work cohesively, focus on results, and move lightning fast.” said CEO and Co-Founder Bruce Cran.

Christine has been with DFO for more than six years. She started in DFO’s Manhattan office where she first trained as an affiliate manager before advancing to lead the client prospecting and business intelligence team. She also took on management of the company’s international networking events, growing average event attendance to over 2000 attendees. In her time at DFO she has built strong relationships with sales and marketing teams around the globe, and views international collaboration as a key element to success.

“As digital marketing platforms continue to change and our product and brand pipelines grow, it’s critical to have someone ensuring teams are optimized,” said President and Co-Founder Jordan Rolband. “We’re excited to see the results Christine can bring.”

“This is a great opportunity to bring amazing products to market and build on the international success of DFO,” said Kuenzle. “There is unlimited potential in our approach to global marketing, and I look forward to growing an effective and essential product portfolio that will cement DFO’s role as a giant of eCommerce.”

Christine holds a Masters of International Business from the University of Wisconsin and works with global offices out of her base in Luxembourg.

Share article on social media or email:

Advanced Group Names Joseph Scott Chief Financial Officer


Joe Scott, Chief Financial Officer, Advanced Group

“With dedicated and deep experience growing and supporting global clinical research and professional services organizations, Joe brings expertise in strategic planning, financial controls, resource management, and metrics,” said Leo Sheridan, Chief Executive Officer at Advanced Group.

Advanced Group Names Joseph Scott as Chief Financial Officer

The Advanced Group, an industry-leading, diversified professional staffing, consulting, and outsourcing organization, announced the recent appointment of Joseph Scott as Chief Financial Officer.

Mr. Scott comes to Advanced Group with over 20 years of experience in finance, professional services, and global clinical research. Most recently he served as the Senior Vice President, Strategic Finance of PAREXEL where he provided divisional CFO leadership to a global biopharmaceutical outsourcing service organization. Prior to his role at PAREXEL, Mr. Scott held senior finance and accounting roles at Monster, Thomson Reuters, and EMC, spanning the technology and professional services space.

“We are thrilled to welcome Joe to Advanced Group and our executive team,” said Leo Sheridan, Chief Executive Officer of Advanced Group. “With dedicated and deep experience growing and supporting global clinical research and professional services organizations, Joe brings expertise in strategic planning, financial controls, resource management, pricing strategies, and financial reporting and metrics.”

Mr. Scott earned a Bachelor of General Finance from the University College Cork.

About the Advanced Group

The Advanced Group provides expertise in talent acquisition and management, consulting, outsourcing, and professional services. Founded in 1988, our businesses include Advanced Clinical, Advanced Resources, Advanced RPO, and WunderLand Group. Awards we have won include Best of Staffing®, Chicago Tribune’s Top Workplaces, Best Places to Work in Illinois, and inclusion on the Inc. 5000 list. To learn more, visit  http://www.advancedgroup.com

Share article on social media or email:

Gerritt Cora of Progressive Dental Marketing Speaks at Nierman Practice Management Marketing Round Table


Gerritt Cora, Vice President and Managing Partner of Progressive Dental Marketing,

Gerritt Cora Speaks at Nierman Practice Management Marketing Round Table

I’m a sleep apnea patient myself. Had I not been screened in a dental office, I may not have known I have this condition or how to manage it. I know compared to so many others, I was lucky.

Nierman Practice Management recently held a Virtual Marketing Round Table inviting Gerritt Cora from Progressive Dental Marketing to speak. With over a decade of experience growing dental practices in niche markets, Cora spoke on how to develop, scale, and maximize dental marketing results given today’s market conditions. Known for expertise and success in driving dental implant and full arch marketing, Progressive Dental Marketing has always focused on niche areas of growth for their practices. They have worked with and developed some of the leading dental sleep medicine providers in the country and see major opportunities in this area with tremendous patient need.

Estimates show that over 20 million U.S. adults have undiagnosed sleep apnea. A hidden health crisis, many dental professionals see this as an opportunity to be an educational resource to their communities and help patients get the care they need. Nierman Practice Management has spent the last 30 years helping practices grow by teaching them how to implement dental sleep medicine, temporomandibular joint (TMJ) disorder treatment, and dental-to-medical cross coding into their practices.

Jon Nierman, Dr. Arthur Feigenbaum, and Lisa Moler from Nierman Practice Management, Delta Sleep International, and MedMark Media, interviewed dental marketing experts including Progressive Dental Marketing’s Vice President and Managing Partner, Gerritt Cora. With extensive experience developing practices in this niche market, he also has a unique advantage—a patient’s perspective.

“I’m a sleep apnea patient myself,” Cora remarks, “Had I not been screened in a dental office, I may not have known I have this condition or how to manage it. I know compared to so many others, I was lucky.”

Although treatable, sleep apnea has commonly been referred to as a silent killer. Many cases go undiagnosed since many of the symptoms occur while sleeping (snoring), or could be attributed to other conditions (depression, headaches, insomnia). If left untreated, sleep apnea can lead to memory loss, weight gain, and cardiovascular disease.

In the position to examine and discuss oral health as well as overall health, many dentists have an opportunity to not only educate patients on the signs and risk factors of sleep apnea but to screen for it and treat it as well. Cora and the Progressive Dental Marketing team teach dental offices to bring this condition to the forefront, eliminate the maze of misunderstanding surrounding it, and help patients receive the life-changing and life-saving treatment they need.

Whether sleep medicine, laser dentistry, or full mouth dental implants, Progressive Dental Marketing specializes in helping dental practices thrive in niche market spaces. Now more than ever, they have become a resource for clinicians across the country by cutting through the doubt and confusion suffocating the dental industry and replacing it with strategic planning and support.

Offering something previously unseen in the dental industry, Progressive Dental Marketing provides both the tools to gain leads as well as the training to convert them, all from one, award-winning team. From marketing services that include website development, social media management, and TV commercials, to ongoing support through accredited continuing education courses and one-on-one coaching, Progressive Dental Marketing is a pioneer in strategic practice growth in the dental industry.

To learn more about Progressive Dental Marketing or the services they offer, visit http://www.progressivedentalmarketing.com. To schedule a complimentary practice growth consultation and find out how to expand a dental practice into today’s changing market, call 727-286-6211.

About Progressive Dental Marketing

Progressive Dental Marketing (PDM) is a one-stop consulting firm specializing in marketing and practice growth for dental professionals through individualized marketing campaigns, practice development, a continuing education continuum, advertising, and more. PDM has become one of the fastest-growing companies in the industry, due to constant innovation, growth and long-term client retention, and has ranked on the Inc. 5000’s list of fastest-growing private companies in America every year since 2015. The company has partnered with some of the largest dental organizations in the country and continues to offer its full range of services to dental clinicians around the world. For more information about Progressive Dental Marketing please visit http://www.progressivedentalmarketing.com or call 727-286-6211 to schedule a complimentary dental marketing consultation.

Share article on social media or email: