Share of Women Who Intend to have More Children by COVID impact

4% of U.S. women of childbearing age now wish to have more children than they previously considered as a result of the pandemic.

CHARLOTTESVILLE, Va. (PRWEB)
June 23, 2020

COVID-19 has impacted essentially every aspect of American life, including women’s plans for starting or growing their families.

The COVID Family Survey, conducted by Demographic Intelligence, finds that the pandemic has led about 3% of U.S. women who were considering have children to delay their plans to have a baby. In some cases, they are pushing back their plans to have children by several years.

At the same time, however, 4% of U.S. women of childbearing age now wish to have more children than they previously considered as a result of the pandemic.

In general, these effects are most pronounced for women whose lives have been significantly impacted COVID-19 in terms of having to shelter in place, having their childcare situations disrupted, or losing their jobs, among other things.

Overall, however, the pandemic is not among the top three factors that American women who are open to having more children are considering when making fertility decisions. The time demands associated with parenting, costs associated with childrearing and concerns about the economy rank ahead of COVID-19 in our survey.

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About Demographic Intelligence

Demographic Intelligence (DI) is the premier provider of U.S. birth forecasts and fertility analytics for businesses with an interest in birth trends in the United States. DI provides reports and consulting services to companies in the following sectors: juvenile products, healthcare, media, financial services, consumer food, and household products.

Demographic Intelligence is advised in its work by five leading family scholars: Princeton economist Alicia Adsera, University of Pennsylvania demographer Hans-Peter Kohler, University of North Carolina demographer Philip Morgan, economist and Chief Information Officer Lyman Stone and University of Virginia sociologist W. Bradford Wilcox.

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MMA

“I’ve never seen anywhere else you can get a series with all these thinkers putting forth their ideas or a community to discuss and debate,” said Norman de Greve, CMO of CVS Health. “Everyone who sees themselves as marketing strategists at companies of any size must participate.”

NEW YORK (PRWEB)
June 22, 2020

MMA Global, the industry organization dedicated to driving modern marketing and shaping the future, has created the definitive opportunity to debate which growth strategy is best for each marketer. In a content series beginning this month that it’s calling The Great Marketing Growth Debate the MMA will give the opportunity for each architect of the four most highly regarded frameworks to share in a series of presentations and debates, their inherent opportunities and challenges for marketers. Any marketer, regardless of size, industry or goal, should participate in the series, since it’s vital each marketer understand these core principles.

“I’ve never seen anywhere else you can get a series with all these thinkers putting forth their ideas or a community to discuss and debate,” said Norman de Greve, CMO of CVS Health. “Everyone who sees themselves as marketing strategists at companies of any size must participate.”

This comes at a time when marketing is needed more than ever to restart the growth engine that will get the U.S. and global economies roaring again. With CMO tenure at its shortest in modern history, this series of eight virtual meetings will dive deeply into four major marketing growth frameworks, each of which will be presented by their creators:

Dr. Peter Fader, PhD, Wharton School of the University of Pennsylvania

• 
  Professor of Marketing & Co-Director of the Wharton Customer Analytics Initiative
• Co-founder of predictive analytics firm Zodiac in 2015, which was acquired by Nike in 2018
• Author of Customer Centricity: Focus on the Right Customers for Strategic Advantage and Coauthor of The Customer Centricity Playbook
• Named by Advertising Age in 2017 as one of its inaugural “25 Marketing Technology Trailblazers,” and was the only academic included on the list.

Dr. Dominique Hanssens, PhD, UCLA Anderson Graduate School of Management

• Distinguished Research Professor of Marketing and Executive Director of the Marketing Science Institute in Cambridge, Massachusetts; he has also served as the Faculty Chair and Associate Dean as well as holding the position of Executive Director of the Marketing Science Institute in Cambridge, Massachusetts
• Winner of multiple awards including the AMA Churchill Lifetime Achievement Award, AMA Mahajan Award for Career Contributions to Marketing Strategy Research and the INFORMS Society for Marketing Science Buck Weaver Award.
• Founding partner of MarketShare, a global marketing analytics firm, sold to Neustar for $450m
• Author of Long-Term Impact of Marketing: A Compendium and several award winning research papers

Dr. Byron Sharp, PhD, University of South Australia

• Professor of Marketing and Board member at the Wharton SEI Center’s Future of Advertising project
• Director of the Ehrenberg-Bass Institute, the world’s largest center for research into marketing, leading a team of 50+ marketing scientists
• Author of How Brands Grow: What Marketers Don’t Know voted one of the most influential marketing books of the past decade by WARC & marketing book of the year by AdAge. The book boasts a 4.5 star rating on Amazon
• He has written over 100 papers and articles published in leading business and marketing journals.

Joel Rubinson, MBA, President Rubinson Partners, Inc

• Faculty at NYU Stern School of Business
• Former Chief Research Officer at the Advertising Research Foundation and Marketing Attribution expert
• Founder of Rubinson Partners, Inc. with clients including Viant, Coca-Cola, AOL, Unilever, General Mills and comScore.
• Published author of numerous papers in professional journals and white papers regarding brand growth and marketing effectiveness

Three debates, featuring marketers, analytics experts, and finally, CMOs, to assess which framework offers the most effective path to sustainable growth and under what conditions, will follow the four framework presentations. These vital conversations aim to answer basic fundamental questions around the marketing discipline, including:

• Should brands “go broad” to maximize consumer penetration, or focus on existing consumers and even high lifetime value consumers?
• Does having a short-term focus really mortgage the future of a brand or can it build brands in a different way?
• How should media plans balance investments across media channels? Should plans focus more on their effectiveness or their ability to deliver reach?
• Is it better to target a smaller segment of heavier buyers or solve for reach against the entire market?
• Are brand loyalty goals and loyalty programs a waste of time and money or a key part of a total marketing plan?
• How do these answers apply to “my” business and under what conditions?

Leading tech, measurement and analytics firm Neustar, which helps marketers optimize and execute their strategies, is partnering with the MMA to provide its expertise as the marketing science advisor on The Great Marketing Growth Debate series.

“It’s shocking to me when I find marketers that are not intimately familiar with these benchmark theories on achieving marketing growth or that they haven’t proven which is best for their business,” said Greg Stuart, CEO of MMA Global, and a longtime marketer himself. “Lack of knowledge of these frameworks, sadly, contributes to the lack of respect that marketers suffer from too often in their companies and why CMO tenure is shorter than ever. The MMA Board is excited to provide forums for capturing a deeper understanding of these growth frameworks and to put them to use exactly when the global economy needs to spark back to life.”

Already, some of marketing’s biggest names are throwing their support and participation into The Great Marketing Growth Debate series.

“Effective marketers need to know these frameworks and apply them to their business and marketing strategy,” added Lou Paskalis, Senior VP, Customer Engagement and Media Investment at Bank of America. “Ironically, the discipline of marketing is often viewed as undisciplined and the Great Marketing Growth Debate series is one step in overcoming that.”

The first webinar with Dr. Peter Fader will be moderated by Joanna O’Connell, VP/Principal Analyst, Forrester. For more information or to register visit: http://www.mmaglobal.com/thegreatdebate2020.

This initiative was developed as a part of MMA’s Marketing Attribution Think Tank (MATT), which includes analytics leads from over 80 major marketers and aligns to the MMA’s mission of enabling marketers to drive enduring business value.

About the MMA:

Comprised of over 800-member companies globally and 14 regional offices, the MMA is the only marketing trade association that brings together the full ecosystem of marketers, tech providers and sellers working collaboratively to architect the future of marketing, while relentlessly delivering growth today. Anchoring the MMA’s mission are four core pillars; to cultivate inspiration by driving innovation for the Chief Marketing Officer; to build the mobile marketing capabilities for marketing organizations through fostering know-how and confidence; to champion the effectiveness and impact of mobile through research providing tangible ROI measurement; and to advocate for mobile marketers.

Members include: 1-800-Flowers.com, Adobe, Allstate, Ally Financial, American Eagle, American Express, AT&T, Bank of America, Calvin Klein, Campbell’s, Carbon, JPMorgan Chase, Chipotle Mexican Grill, Chobani, Choice Hotels, Clear Channel Outdoor, Colgate Palmolive, Cuebiq, CVS Health, Dunkin’ Brands, eBay, E*TRADE, ESPN, Estee Lauder, Facebook, Ford, Foursquare, General Motors Company, Google, GSK, Hilton Worldwide, IBM Watson, Jumpshot, Kellogg Company, LinkedIn, L’Oreal, Marriott International, Match Group, Mastercard, McDonald’s, MillerCoors, Monster, NBCU, Pandora, Pinterest, PlaceIQ, Salesforce, Samsung, Snap Inc., SUBWAY, Target Inc., The Coca-Cola Company, T- Mobile, Turner Broadcasting, Twitter, Uber, Unilever, Verizon Media Group, Verizon Connect, Vibes, Walmart, Waze and many more. The MMA’s global headquarters are located in New York with regional operations Asia Pacific (APAC), Europe/Middle East/Africa (EMEA) and Latin America (LATAM). For more information see http://www.mmaglobal.com.

Media Contacts:

Sheryl Daija

Chief Strategy Officer

917-287-6140

sheryl.daija@mmaglobal.com

“The key insights and ideas that our revenue optimization leaders shared at ROC@Home are extremely valuable and will aid in the recovery of our industry,” Robert A. Gilbert, CHME, CHBA, president and CEO of HSMAI.

MCLEAN, Va. (PRWEB)
June 22, 2020

During one day-long global experience, Hospitality Sales and Marketing Association International (HSMAI) leaders collaborated to exchange industry recovery ideas and revenue optimization revitalization strategies during ROC@Home, on Wednesday, June 17, 2020.

HSMAI ROC@Home brought together nearly 2,500 participants from six continents and featured more than 30 live education sessions that were led by hospitality revenue optimization experts from around the world to explore the state of hospitality in different regions, reset to adjust to current circumstances, and evaluate their approaches to revenue optimization going forward. At the heart of ROC@Home was an exclusive toolkit that is full of resources, tools, and ideas to fuel hotel revenue recovery. The HSMAI ROC@Home toolkit is now available for download.

The toolkit includes insights from 10 global hotel company CEOs:

• Keith Barr, CEO, InterContinental Hotels Group
• Geoff Ballotti, president, and CEO, Wyndham Hotels & Resorts
• Puneet Chhatwal, MD, and CEO, Indian Hotels Company
• Guy Hutchinson, president, and CEO, Rotana Hotel Management Corporation
• David Kong, president, and CEO, BWH Hotel Group
• Chris Nassetta, president, and CEO, Hilton
• Anthony Ross, CEO, JA Hotels & Resorts
• Torgeir Silseth, president, and CEO, Nordic Choice Hotels
• Arne Sorenson, president, and CEO, Marriott International
• Michelle Woodley, president, Preferred Hotels & Resorts

“As we work toward recovery, I would encourage revenue leaders to focus on uncovering and capturing the demand that does exist. It’s also important to remember that markets will recover at different times and places, so you want to have strategies that can be easily adapted to the needs of the individual market,” said Nassetta.

“We have never seen so much collaboration across the global hospitality community,” said Robert A. Gilbert, CHME, CHBA, president, and CEO of HSMAI. “This is a major milestone that has opened the door to increased collaboration and connectivity in the digital age. The key insights and ideas that our revenue optimization leaders shared are extremely valuable and will aid in the recovery of our industry.”

As a part of ROC@Home, HSMAI conducted a Hospitality Post Pandemic Plans survey that ran between May 20th – June 2nd, 2020. The survey gathered insights from hotel executives. Key survey findings report:

• 44% of the single properties and 37% of the local brands are focusing on the short term.
• 17% of the international brands are considering a long-term path to recovery (up to 2023).
• 94% of hotel executives reported increasing their focus on the local and domestic markets.
• 85% of hotels are focusing on staycations, 84% on leisure individuals and 76% on local corporations as the return of International Corporate and MICE segments begin.
• 79% of hotel executives are focusing on Dynamic contracting

More insights on the survey are available on the HSMAI Global Coronavirus Recovery Resources center.

HSMAI ROC@Home live session recordings can be purchased for $25 (USD), which includes all 30+ sessions, at roc-home.heysummit.com. Save the dates for more revenue optimization educational sessions at regional HSMAI ROC conferences, including:

• HSMAI ROC Americas conference in San Antonio, Texas, USA, October 26-27, 2020.
• HSMAI ROC Middle East, December 8, 2020
• HSMAI ROC Brasil, December 12, 2020
• HSMAI ROC Europe in London, England, January 26, 2021.
• HSMAI ROC Asia Pacific, June 2021, Singapore

Thank you to the HSMAI ROC@Home Global Partners for your support: Cendyn, Cvent, IDeaS, Rate Gain, and OTA Insight.

About HSMAI

HSMAI is a global organization of sales, marketing, and revenue optimization professionals representing all segments of the hospitality industry. With a strong focus on education, HSMAI leads the way in identifying and communicating trends in the hospitality industry. Operating as a leading voice for both hospitality and the sales, marketing, and revenue optimization disciplines, HSMAI connects its members with customers. Founded in the United States in 1927, HSMAI is a membership organization comprising 5,000 members from 35 countries and chapters worldwide. HSMAI operates around the globe via regional boards of directors and staff. There are four regions: the Americas, Asia Pacific, Europe, and the Middle East. Each region has signature programs and services for association members. HSMAI has a Global board which is made up of delegates from each region.

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“While the industry has adapted quickly during these last few months, it is now time for property owners to examine the future transformations that will be required and will allow them to remain competitive.”

SAN DIEGO (PRWEB)
June 22, 2020

Today, Zego (Powered by PayLease), the property technology company that powers better resident engagement & efficiency for multifamily and HOA communities, is announcing that CEO Dirk Wakeham will be a featured speaker at the Multifamily Operations Summit, a virtual event for Executives, Investors/Owners, Technology professionals, Onsite Property Managers, Leasing Professionals, and more.

“The pandemic shined a light on critical changes required to propel the residential real estate industry into its next phase,” said Wakeham. “While the industry has adapted quickly during these last few months, it is now time for property owners to examine the future transformations that will be required and will allow them to remain competitive. I’m honored to join the Multifamily Operations Summit as this esteemed group of experts helps the industry adjust and address what’s necessary in our post-COVID world.”

WHO: Multifamily professionals who are looking to get the tools, strategies, capabilities, and mindset for what is working today in Multifamily

WHAT: Two-day live virtual summit featuring seasoned experts from the multifamily industry on best practices for growing your business and adapting to the changing climate

WHEN: Friday, June 25, 2020 at 10:00am PT

WHERE: Join the free live broadcast from the Studio in Scottsdale, AZ

Zego provides a comprehensive resident engagement platform that unifies critical resident touch-points—from online payments and utilities, to communication and smart devices—into one app, and serves 6,000 residential real estate companies and over 12 million units nationwide.

About Zego

Zego (Powered by PayLease) is a property technology company that frees management companies and community associations to go above and beyond for their residents. Zego’s mobile-first engagement platform for the residential real estate industry unifies the most critical resident touch-points into one app. From payments and utilities, to communications and smart devices, everything is seamlessly integrated into your back-end system. Zego delivers portfolio-wide efficiency, higher NOI, and more engaged residents. Learn more about how Zego drives community engagement and efficiency at gozego.com.

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“Middle-mile trucking, however, is emerging as perhaps the primary area of competition—and growth—in the U.S. consumer goods supply chain.”

ST. PETERSBURG, Fla. (PRWEB)
June 22, 2020

Following a successful pilot trial period in five Northeastern states, Amazon has rolled out its new freight brokerage operation to all 48 contiguous states—a move that will enable the ecommerce giant both to compete with other large digital brokerages and enhance its edge as a retailer during peak shipping season.(1) “In recent years, industry attention on ecommerce logistics has largely focused on last-mile delivery,” says John Kearney, CEO of Advanced Training Systems. “Middle-mile trucking, however, is emerging as perhaps the primary area of competition—and growth—in the U.S. consumer goods supply chain.”

Kearney, whose company is a leading designer and manufacturer of virtual simulators for driver training, among other applications, notes that where last-mile transport refers to the delivery of goods from a fulfillment center to a customer or a retail store, middle-mile shipping is delivery from a point of origin—a factory, for example, or an airport or seaport—to a fulfillment center. Middle-mile transport is customarily provided by digital freight brokers, who connect shippers (individual companies or shipping carriers) with truck drivers—typically using programmed algorithms to match a given delivery with the location, schedule, and capabilities of a given trucker.(2)

While Amazon owns or leases thousands of truck trailers, it has traditionally relied on contractors or brokers to provide the tractors, the power units that house the driver and pull the load. In October of 2019, however, the company announced that it was purchasing heavy-duty tractors from Volvo (as well as possible other suppliers). Amazon’s long-term objective is said to be to gain more control over its supply chain, in which it is working aggressively not only on freight brokerage, but on airfreight service and last-mile parcel deliveries. (3)

Meanwhile, Amazon’s core business, retail ecommerce, has seen explosive growth—driven in part by the COVID-19 pandemic—as U.S. daily ecommerce sales grew 49% in early April over the level of a month earlier.(4) To keep up with demand during the novel coronavirus outbreak and beyond, Amazon has announced plans to hire 100,000 new employees, including drivers, for its warehouse and delivery operations in the U.S.(5)

“And it’s not just Amazon,” Kearney says. “The combination of COVID-19 and an already existing trend toward ecommerce is creating an urgent—and ongoing—need for capable new workers. As leading providers of a technology that has demonstrated, repeatedly, the ability to produce better, safer drivers, we look forward to our continued collaboration with trucking companies, driving schools, shippers, and other players in this essential, thriving, and rapidly changing industry.”

About Advanced Training Systems LLC:

Advanced Training Systems (ATS) is a technology and engineering firm that has revolutionized the design and manufacture of high-tech simulator systems to improve training for operators of all types of motor-powered vehicles. ATS, the holder of multiple patents in its field, is dedicated to providing cutting-edge adaptive training at an affordable cost to all involved in the transportation industry, resulting in more qualified drivers/operators and safer streets. For more information, visit http://www.atstrainingsystems.com.

1. “Aiming to Lock down Truckload Capacity, Amazon Goes Nationwide with Its Freight Brokerage.” Commercial Carrier Journal, 21 May 2020, ccjdigital.com/amazon-freight-brokerage-goes-nationwide/.

2. “What Does A Digital Freight Broker Do?” Redwood Logistics, 17 Feb. 2020, redwoodlogistics.com/what-does-a-digital-freight-broker-do/

3. Solomon, Mark. “Amazon Poised to ‘Double down’ on in-House Truckload Program by Rolling into Power Unit Purchases.” FreightWaves, 13 Oct. 2019, freightwaves.com/news/amazon-poised-to-double-down-on-in-house-truckload-program-by-rolling-into-power-unit-purchases.

4. Ali, Fareeha, et al. “Ecommerce Trends amid Coronavirus Pandemic in Charts.” Digital Commerce 360, 20 May 2020, digitalcommerce360.com/2020/05/20/ecommerce-during-coronavirus-pandemic-in-charts.

5. Lardinois, Frederic. “Amazon Is Looking to Hire 100,000 Employees to Keep up with Demand.” TechCrunch, TechCrunch, 16 Mar. 2020, techcrunch.com/2020/03/16/amazon-is-looking-to-hire-100000-employees-to-keep-up-with-demand.

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