Wes Moore, CEO of Robin Hood, served as Keynote Speaker during Year Up Baltimore’s Virtual Graduation

“These young people are ready to lead, and they’re ready to not only succeed and thrive in their careers, but to bring others along with them as they shape the world to come,” said Moore.

BALTIMORE (PRWEB)
July 27, 2020

The nonprofit workforce development program Year Up Baltimore held a virtual graduation ceremony on Friday, July 17th. During the ceremony, Wes Moore, CEO of the Robin Hood Foundation — a top poverty-fighting nonprofit — addressed the graduates and congratulated them on their success.

“These young adults have worked extremely hard over the past year to overcome tremendous challenges,” said Wes Moore, CEO of Robin Hood. “I’m thrilled to celebrate everything they’ve accomplished, and I’m looking forward to seeing what they’ll accomplish in the future. These young people are ready to lead, and they’re ready to not only succeed and thrive in their careers, but to bring others along with them as they shape the world to come.”

Year Up Baltimore has served more than 1,100 students since it launched in 2010, providing them with a semester of in-demand technical and professional skills training followed by a semester-long, credit-bearing internship at a top local company. Interested young adults between the ages of 18 and 26 with a high school degree or GED can schedule an online information session here to begin the application process for the next class.

“For ten years, Year Up Baltimore has connected young people in need of an opportunity with meaningful employment in IT, business and finance,” said Duane Reid, Site Director of Year Up Baltimore. “As they launch their professional careers, our graduates will continue to redefine where talent comes from and what it looks like, helping to ensure a more vibrant and equitable economy.”

In 2018, the federally-sponsored Pathways for Advancing Careers and Education (PACE) evaluation of Year Up showed a 53% increase in initial earnings for young adults randomly assigned to Year Up compared with similar young adults in a control group—the largest impact on earnings reported to date for a workforce program tested in a randomized controlled trial. Nationwide, 90% of Year Up graduates are employed or attending college within four months of completing Year Up, with average starting salaries of $42,000/year.

About Year Up

Year Up is an award-winning, national 501(c)3 organization that enables motivated young adults to move from minimum wage to meaningful careers in just one year by providing the skills, experience, and support they need to reach their full potential. Through a one-year, intensive program, Year Up utilizes a high-expectations, high-support model that combines marketable job skills, stipends, coursework eligible for college credit, and corporate internships at more than 250 top companies. Its holistic approach focuses on students’ professional and personal development to enable young adults with a viable path to economic self-sufficiency and meaningful careers. Year Up has served more than 30,000 young adults since its founding in 2000, and expects to serve 5,000 young adults this year. Year Up has presence in 27 U.S. cities, including Arizona, Baltimore, Bay Area, Charlotte, Chicago, Dallas/Fort Worth, Greater Atlanta, Greater Boston, Greater Philadelphia, Jacksonville, Los Angeles, the National Capital Region, New York City/Jersey City, Pittsburgh, Puget Sound, Rhode Island, South Florida, Tampa Bay, and Wilmington. Year Up has been voted one of the “Best Non-Profits to Work For” by The NonProfit Times. To learn more, visit http://www.yearup.org, and follow us on LinkedIn, Facebook, and Twitter.

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Pictured from left to right: Dawn Nash Pfeiffer, Chief Markets Officer; Cecelia Bolden, Chief Experience Officer; Derk Rimstidt, Senior Vice President of IT Sales

“In order to accelerate our on-going strategic growth, we have designed our organizational structure to support leadership that embodies the skills, experience and personal attributes that will lead our firm forward,” states SDI Presence Chief Executive Officer David A. Gupta.

CHICAGO (PRWEB)
July 27, 2020

IT services firm SDI Presence LLC (SDI) announces several executive leadership moves and organizational realignments to allow for its continued growth. Building on an 80% increase in revenues in 2019, the firm’s appointment of several key executives brings decades of industry experience and expertise to support the company’s ongoing expansion plans.

“In order to accelerate our on-going strategic growth, we have designed our organizational structure to support leadership that embodies the skills, experience and personal attributes that will lead our firm forward,” states SDI Presence Chief Executive Officer David A. Gupta. “I am truly confident that these changes will further equip us in serving our clients at the highest level, delivering reliable, secure and innovative services.”

The following appointments have been made at SDI:

• 
  Previous Chief Marketing Officer Dawn Nash Pfeiffer moves to Chief Markets Officer and will assume responsibility for both sales and marketing functions. Pfeiffer builds on 25 years of sales and marketing experience in IT professional services, and plays an instrumental role in the strategic development, expansion, and growth of the company. Pfeiffer has taken a leadership role in formalizing the firm’s consultative sales and solutioning program, including lead generation, performance metrics, strategic partnering, and sales enablement functions. A 21-year veteran of the firm, Dawn brings broad experience in B2B brand management and integrated marketing communications including public relations, corporate communications, advertising, and digital marketing. Pfeiffer continues to draw upon previous experience in the facilities management and technology sectors.
• Serving as SDI’s Chief Development Officer Cecelia Bolden now moves into the role of SDI’s first Chief Experience Officer. Ms. Bolden’s history includes 30 years’ experience in the information systems industry and is a recognized leader in the systems integration arena, having designed and delivered many systems ranging from small custom solutions to enterprise-wide solutions. As a 16-year SDI veteran, Ms. Bolden has held previous delivery leadership positions with the firm. As Chief Experience Officer, Cecelia is responsible for ensuring each aspect of the business contributes towards a positive engagement between the brand and the consumer. Building on the reciprocal relationship between the employee journey and the experience delivered to the customer, Cecelia will also ensure an optimal experience for the SDI employees. Cecelia will oversee Quality Management in SDI’s delivery of services to customers; Customer Experience; Employee Development; Diversity, Inclusion and Equity; and Corporate Social Responsibility programs. Ms. Bolden’s builds on her past work experience with Accenture, Oracle Corporation, MCI/WorldCom, marchFIRST and divine, Inc.
• Also joining the firm as Senior Vice President of IT sales veteran Derk Rimstidt. Rimstidt brings more than twenty years of experience in tech sales and business development to this role, with expertise in managing high-performance sales teams and orchestrating large complex sales pursuits. Rimstidt joins SDI from digital and analytics consulting firm Inspire11, and has held previous posts held at Atos, Xerox, and IBM. Rimstidt will be responsible for formalizing the firm’s sales program for new and existing customers, including implementing business strategies to maximize market opportunities and drive profitable growth.

With over 70 new employees hired in the last 12 months, SDI’s growing portfolio of clients includes an uptick in its IT managed services, cybersecurity, and billing/customer information systems engagements. The firm’s approach to each project includes an evaluation of how to incorporate peer M/W/VBE partners; NMSDC-certified SDI has built a 20-year track record of priming long-term, multi-year enterprise IT contracts to achieve customer success while building partner MBE firms’ capacity in a strategic manner. SDI spent $11M with its diverse partners in 2019 and is forecasted to reach $20M by the end of 2020. SDI delivers the industry and technical expertise, mature back-office, and company culture that is expected of a Tier 1 firm, with a MBE-oriented business partnering program that exponentially achieves client diversity goals.

“Being present is at the core of our culture – for every client project that our Teams deliver, in how we care for our fellow SDI colleagues, and at the heart of the impact that we create in our larger communities,” states SDI Presence Chief Executive Officer David A. Gupta. “We’re optimistic about our future growth opportunities, and how we may affect a meaningful change in the minority business community at the same time.”

About SDI (SDI Presence LLC)    

SDI Presence LLC is an IT consultancy and managed services provider (MSP) that leverages its strong team presence to advance our clients to a secure digital enterprise. With a 20-year corporate resume, SDI delivers strategic managed services, IT consulting, and hybrid infrastructure solutions to optimize our clients’ technology environments. SDI is a certified Minority Business Enterprise (MBE), with a portfolio of clients that includes some of the nation’s largest airports, utilities, commercial real estate portfolios, and government agencies. Visit us at http://www.sdipresence.com and connect with us on Twitter and Instagram.

For media inquiries, please contact Dawn Nash Pfeiffer at 312.580.7516 or dpfeiffer@sdipresence.com.

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CHICAGO and TORONTO (PRWEB)
July 24, 2020

Performance agency, Northern Lights Direct (NLD) appoints industry veteran Cass Baker to its executive team. As EVP, Head of Strategy and Digital, Cass will be responsible for the agency’s go to market strategy, development efforts and its digital practice.

The hiring is another significant investment by Northern Lights to advance the agency’s integrated performance marketing offerings. “As media channels converge, strategy and orchestration become paramount. In Cass Baker, we found a leader who has both the strategic chops and the ability to adjust and adapt in rapidly changing environments,” said Bryan Walkey, Northern Lights’ CEO. “2020 has been an unprecedented time to say the least. We are seeing the marketplace use this time to evaluate their marketing resources and agencies. Our DRTV and performance marketing roots combined with our service offerings are a strong match for many brands as they look to address their changing needs. Adding Cass to our team accelerates our ability to scale with existing and new clients.”

Cass brings over 25 years of agency leadership, performance, digital and data-driven marketing. Before joining Northern Lights, Cass held senior management roles at Dentsu, Leapfrog, Leo Burnett and others. His leadership most recently completed the integration of Leapfrog into Dentsu’s performance agency iProspect, following the sale of Leapfrog. Cass will be based in Chicago while spending significant time in Toronto working with teams and clients.

“I am thrilled to be joining Bryan and the Northern Lights Team. Northern Lights’ decades of DRTV success and performance analytics combined with 15 years of digital offerings delivers what brands need today, and moving forward,” said Baker. “Marketers need partners who are focused on delivering outcomes and able to work at the speed of the ever-changing consumer and media landscapes. As the traditional media and digital lines further blur into an audience- first approach, Northern Lights’ unique experience has the solutions and talent to be a leader in performance marketing for many years to come.”    

The hiring follows another year of growth for Northern Lights Direct. Over the past several years, Northern Lights has experienced exponential growth in all areas of its business.

Northern Lights Direct is a leading direct response and performance agency with over 30 years of client success. With offices in Chicago and Toronto, their clients span North America and Europe delivering results and revenue for brands across languages, cultures and marketing channels. The agency’s offerings across digital and video include: strategic planning, media buying and management, advanced analytics, and both creative and production services.

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“His professional experience across different countries and areas of expertise make him a fitting choice for both Express and Frontline.” – Express CEO Bill Stoller

OKLAHOMA CITY (PRWEB)
July 24, 2020

After expanding into new global markets earlier this year with the acquisition of Frontline Recruitment Group, Express Employment Professionals introduces Arthur McColl as the new Chief Executive Officer of the franchised staffing company with 31 locations in Australia and three in New Zealand.

McColl will play a key and strategic role in helping grow the Express brand throughout both countries, while also strengthening and further developing the existing Frontline brand presence. A seasoned senior executive with 30 years of experience managing multiple brands in both the United Kingdom and Australia, he brings a dedication to brand alignment that will create a sustainable future ripe for growth for franchisees and their team members.

“Through his exceptional leadership, Arthur has helped multiple businesses thrive and grow to new heights during his career,” said Bill Stoller, CEO of Express. “His professional experience across different countries and areas of expertise make him a fitting choice for both Express and Frontline as we grow our core franchise locations across Australia and New Zealand.”

Beginning his career with Stakis Hotels in 1987, which was acquired by Hilton International in 1997, he was instrumental in the acquisition and growth strategy of the company, contributing to the acquisition of both LivingWell UK and Viva Health clubs before relocating and becoming the Vice President of LivingWell Australia in 2002. Following the successful sale of the division, he departed the company in 2006 and was named Operations Director of LA Fitness, UK, before serving as the company’s Chief Operating Officer until 2015.

In late 2015, he returned to Australia as the Chief Executive Officer of Anytime Fitness, and was promoted to his most recent role in 2017, serving as the Group Chief Executive Officer of Collective Wellness Group (CWG), the parent company and master franchise holder of U.S. Brands Anytime Fitness, Orangetheory Fitness and Xtend Barre, growing the group to 550 locations.

“After serving as the CEO of a successful group in the fitness industry, I’m genuinely excited and eager for a new professional challenge in the staffing industry,” McColl said. “Having taken my time to find the right combination of opportunity and strong top-down culture in an industry that makes a positive impact in the lives of others, I’m raring to go and feel privileged to work with Express and Frontline, in particular, contributing to the growth and development of their franchisees, team members, clients and candidates.”

A natural fit within the Express model, Frontline’s franchise locations are owned and operated by individual franchisees with specialized knowledge of the communities and industries in which they work. Providing staffing solutions in the areas of retail, hospitality, health, education, IT and digital, and construction across Australia and New Zealand, Frontline provides franchise owners the necessary tools to be successful entrepreneurs and small business owners.

Similar to Express franchise owners, Frontline franchisees maintain ownership of their individual offices, continuing to exist under the Frontline brand presence within their respective markets.

Boasting a proven and impressive track record, Frontline’s vision mirrors that of Express: helping as many people as possible find good jobs by helping as many clients as possible find good people. McColl will help introduce the traditional Express temporary staffing model across Australia and New Zealand, while strategically allowing Express to evolve Frontline’s direct hire model into current and emerging markets.

If you would like to arrange for an interview with Bill Stoller to discuss this topic, please contact Sheena Karami, Director of Corporate Communications and PR, at (405) 717-5966.

About Bill Stoller

William H. “Bill” Stoller is chairman and chief executive officer of Express Employment Professionals. Headquartered in Oklahoma City, the international staffing company has more than 825 franchises in the U.S., Canada and South Africa. Since its inception, Express has put more than 8 million people to work worldwide.

About Express Employment Professionals

At Express Employment Professionals, we’re in the business of people. From job seekers to client companies, Express helps people thrive and businesses grow. Headquartered in Oklahoma City, OK, our international network of franchises offer localized staffing solutions to the communities they serve, employing 552,000 people across North America in 2019. For more information, visit http://www.ExpressPros.com.

About Frontline Recruitment Group

Frontline Recruitment Group is a unique recruitment company, where individual agencies specialize in their industry of expertise: Retail, Hospitality, Health, Education, IT & Digital and Construction. Our people are dedicated to helping employers and talented professionals connect.

Operating since 1995, and with over 100 people in our over 30 ‘owner operated’ agencies; we are a values-based family owned company, and are committed to acting with honesty, integrity and confidentiality. We respect privacy and the responsible use of personal information.

Our many years of experience, passion for what we do, and enviable track record means we are well placed to help you find your people.

For additional information, visit: FrontlineRecruitmentGroup.com

Virtual desktop industry veteran Brad Rowland joins Board of Advisors for Digital Workspace leader Cameyo

“I’ve dedicated my career to bringing the best desktop and application virtualization products to market. Cameyo has the right team and the right technology at the right time, and has already helped hundreds of customers successfully transition to secure remote work.”

CARY, N.C. (PRWEB)
July 23, 2020

Cameyo, the Digital Workspace solution that delivers Windows and internal web apps to any device from the browser without the need for VPNs, today announced it has appointed Brad Rowland to its board of advisors. Rowland is an industry veteran in the virtual desktop and end-user computing (EUC) market, holding leadership positions at Wyse (acquired by Dell), AppStream (acquired by Symantec), and – mostly recently – was the CMO at FSLogix, which was acquired by Microsoft. With this appointment, Rowland brings his depth of experience and relationships to Cameyo, where he will help the company meet the surging demand for Digital Workspace solutions that enable people to be productive from anywhere, on any device.

“I’ve dedicated my career to bringing the best desktop and application virtualization products to market. The demand for those solutions has increased exponentially as enterprises experience how the ‘right tech at the right time’ helps them achieve their strategic mission,” said Rowland. “We’re now witnessing a sea change to remote work which will continue even after the pandemic subsides. This transformation requires Digital Workspace solutions that enable businesses to ensure all of their people can access all of their business-critical apps so that they can remain productive on any device. Cameyo has the right team and the right technology at the right time, and has already helped hundreds of customers successfully transition to secure remote work.”

Since beginning his career in the mid-90s managing a Citrix enterprise site with tens of thousands of users, Rowland has remained focused on desktop virtualization technologies. His experience stretches from managing the product lines at thin client vendor Wyse (Dell), to running global product and marketing at cloud application delivery specialist AppStream (Symantec), to serving as the chief marketing officer at FSLogix, acquired by Microsoft in late 2018 to play a strategic role in the launch of the Windows Virtual Desktop offering.

“Brad has a wealth of experience establishing global adoption of Windows and desktop virtualization solutions, and the reason for his success is his commitment to customer success,” said Andrew Miller, Co-Founder and CEO of Cameyo. “Cameyo was built from the ground up to solve business’ greatest pain points when it comes to migrating to the cloud and enabling secure, productive remote work at scale. When we met Brad, we knew he shared our passion for enabling customers to thrive – not just survive – through these transitions.”

Accelerating Global Momentum

Rowland joins Cameyo’s board of advisors at an unprecedented time in history where the COVID-19 outbreak has accelerated the global need for technologies that enable secure remote work. But even prior to the pandemic, Cameyo has been empowering customers to simplify their migration to the cloud and enable global remote work through simple, secure, and seamless Digital Workspaces. In just the past year, Cameyo has dramatically accelerated adoption and has announced:

• 
  Cameyo NoVPN – Cameyo NoVPN enables organizations to give their remote workers secure access to all of their applications without requiring a VPN.
• Cameyo for MSPs – A new solution that empowers MSPs to deliver any Windows applications to any device virtually without having to go onsite and install apps, enabling them to more profitably scale these services globally while managing everything from a single dashboard.
• Cameyo for Azure – Cameyo extended its platform’s premium cost-savings and performance features like elasticity, usage optimization, and Cameyo’s Session Sync and RDP Port Shield technology – previously only available with Cameyo’s Fully Hosted service on Google Cloud Platform (GCP) – to all organizations utilizing Microsoft Azure.
• Expansion to the Middle East & Africa – Cameyo partnered with ASG Africa, a premier IT solutions and services provider, to make Cameyo available to all organizations throughout Africa and the Middle East on Microsoft Azure.
• Extending Partnerships with Google – Cameyo has long been a Google Cloud, Chrome Enterprise, Google for Education, and Google SaaS Initiative partner, and is now a Google recommended application delivery partner for enabling remote work.

Tweet This: @CameyoCo Cameyo adds industry veteran Brad Rowland to board of advisors to help accelerate global growth of Digital Workspaces https://cameyo.com/news/brad-rowland/ #microsoft #fslogix #wvd #euc #vdi #digitalworkspaces #remotework

About Cameyo

Cameyo is a cloud-native Digital Workspace solution that enables the secure delivery of Windows and internal web applications to any device from the browser without the need for VPNs. By enabling organizations to provide their people with access to the business-critical apps they need to stay productive from anywhere, Cameyo helps make Remote Work, work. Hundreds of enterprises and organizations utilize Cameyo’s Digital Workspace solution to deliver Windows and internal web applications to hundreds of thousands of users worldwide. To learn more, visit https://cameyo.com.

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Marcie Dickson, Miles Mediation & Arbitration

ATLANTA (PRWEB)
July 23, 2020

Marcie Dickson, Chief Marketing Officer for Miles Mediation & Arbitration, has been invited to join Atlanta Business Chronicle Leadership Trust, an exclusive community for influential business leaders, executives and entrepreneurs in the Atlanta area.

Marcie Dickson was chosen for membership by the Atlanta Business Chronicle Leadership Trust Selection Committee due to her experience, leadership, and influence in the local business landscape and beyond. Marcie Dickson leads strategic marketing, communications, and business development for Miles Mediation & Arbitration, a leading alternative dispute resolution (ADR) company. 

“Atlanta’s thriving business community is powered by leaders like Marcie,” said David Rubinger, president and publisher of Atlanta Business Chronicle. “We’re honored to be creating a space where the region’s business influencers come together to increase their impact on the community, build their businesses and connect with and strengthen one another.”

As an invited member, Marcie will contribute articles to the Atlanta Business Chronicle website and participate alongside fellow members in Expert Panels. She will connect and collaborate with a vetted network of local leaders in a members-only directory and a private forum. 

“The Atlanta Business Chronicle is an important voice in Atlanta’s business community,” said Dickson. “It’s an honor to be joining such a respected organization and I look forward to further developing the Miles brand, meeting with other business leaders, and making contributions that will positively impact the community.”

The Atlanta Business Chronicle Leadership Trust team is honored to welcome Marcie to the community and looks forward to helping her further her in impact the Atlanta business community and beyond. Atlanta Business Chronicle Leadership Trust is a part of Business Journals Leadership Trust — a collective of invitation-only networks of influential business leaders, executives and entrepreneurs in select cites. Membership is based on an application and selection committee review. 

ABOUT MILES MEDIATION & ARBITRATION

Miles Mediation & Arbitration, headquartered in Atlanta with an office in Savannah, is an award-winning alternative dispute resolution (ADR) firm. The firm specializes in mediation, arbitration, special master, and all forms of dispute management and is known for its exceptional client service and reputation of delivering successful results. The firm handles all case sizes and types, including complex, multi-party disputes in areas of business, banking, finance, construction, medical negligence, personal injury, wrongful death, brain injury, trucking, real estate, insurance coverage, fiduciary, estate and probate, premises liability, aviation, government, healthcare, intellectual property, cybersecurity, employment, contracts, product liability, professional liability, real estate, nursing malpractice, surety, antitrust, energy, entertainment and sports. For more information, please call 678-320-9118 or visit http://www.milesmediation.com.

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“Jeff, Jenn, and Natalie exemplify 3E’s mission and values. They are shaping the future of enrollment marketing.”–Jim Rogers, 3E CEO

ONEONTA, N.Y. (PRWEB)
July 23, 2020

3 Enrollment Marketing Inc. (3E) welcomes two new staff members as it expands its leadership team and adds a product strategy leader to meet the growing demand for its solutions.

“We are happy to announce that Natalie Mazanowski and Jennifer Kanellis have joined our team, and Jeff Dittman has moved into a product strategy role,” said CEO James Rogers. “At 3E, we talk about our passion for what we do, the inspiration we draw from figuring out new solutions to tough challenges, and our drive to move the enrollment industry forward—while advancing the mission of higher ed and serving students well. Natalie and Jenn share these same traits and values, making them a great fit.”

Natalie Mazanowski joins as Vice President, Client Marketing Services, leading the operational teams in building and executing the highly complex and dynamic components comprising the 360-degree engagement experience that is the hallmark of 3E campaigns. She brings a powerful combination of more than 15 years of experience both in higher ed enrollment and enterprise marketing to her new role. In her roles at public, private, traditional, and adult-focused universities, Mazanowski has leveraged her corporate experience to bring modern marketing practices to higher ed, including deploying marketing automation and managing digital execution. She is now ready to innovate and build upon the company’s modern marketing delivery.

Jennifer Kanellis brings over 15 years of higher education enrollment experience to her role as Vice President, Client Services & Enrollment Strategy. Working with clients to build innovative strategies in support of their enrollment goals, Kanellis has deep roots in client relationship management and success. Her areas of expertise include strategic recruitment, yield management, forecasting, territory management, financial aid, social media marketing, advisement, event planning, and yield management. Further, Kanellis’ strong commitment to the transformational power of higher ed has translated to her college and career coaching: students are at the core of what she, 3E, and its client partners, do—and the insights she has makes a difference for their results.

As Mazanowski and Kanellis assume their new roles, 3E is also announcing that Jeff Dittman, formerly Vice President, Enrollment Marketing Strategy has assumed the role of Vice President, Enrollment Product Strategy and Analytics. Dittman served as the core architect of and operational leader for 3E’s solutions since the company’s founding 18 months ago; his role will now focus on solution design and innovation. Patricia Maben, 3E president, shared, “We thank Jeff for his tireless work and commitment both to our company vision, which he developed in our solution roadmaps, and to our clients, for whom he developed successful strategies. There is absolutely no one in this industry better than Jeff to have in this role. His strategic insights mean 3E will always have ahead-of-the-curve and modern solutions that are deep-rooted in enrollment success.”

Learn more about 3E’s solutions or in an upcoming or on-demand webinar.

About 3 Enrollment Marketing, Inc.

We are modern marketing built for higher ed. Enrolling a student is challenging—and as marketing channels grow and the technology solutions to manage them multiply, it’s not getting any easier. In fact, it can take coordinating up to six vendors to try to build a comprehensive marketing plan. That’s insanity. 3E stops the insanity and manages the complexity. We are difference makers.

https://3enrollment.com/

https://twitter.com/3Enrollment

https://www.linkedin.com/company/3enrollment/

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Contractor Reward Programs Top 10 Best Practices

Contractor Reward Programs can quickly drive sales results for manufacturers to capitalize on the signs of a re-emerging economy

NEW YORK (PRWEB)
July 23, 2020

The recent economic impact from the COVID-19 pandemic has contributed to a slowdown in consumer spending and homeowner remodeling, prompting careful planning by forward thinking manufacturers to create distributor and contractor-based incentives aimed at quickly increasing sales volume and future brand loyalty.

Recent practices focused on announcing the program to contractors with general teasers to stir up excitement. Specific details and marketing materials are communicated as the launch date approaches, coupled with training sessions and ongoing education. Manufacturers allow contractors and distributors to select their choice of reward including merchant gift cards and prepaid cards. Many manufacturers use rebate rewards programs as an opportunity to learn more about their contractors and their needs through embedded surveys throughout the registration and claiming process.

“In a time of economic recovery, it is crucial for manufacturers to actively seek out ways to build and retain distributor and contractor loyalty. With the eventual re-emergence of residential construction and remodeling investment by homeowners, distributors and contractors will support brands which offer reward programs that provide financial incentives. These incentives can lead to larger repeat purchases and brand loyalty.” – John Portelli, Sr. Vice President, The Advertising Checking Bureau, Inc.

Specific sectors of the industry are expected to experience a quicker rate of recovery and others will lag due to shaken consumer confidence, stock market volatility and job loss. To offset these effects, manufacturers are releasing targeted rebate promotions throughout the year to create opportunities for contractors and distributors. Select rebate programs have focused on first time users or regions and states, while others offer promotional rewards based on escalating sales objectives.

Contractor reward programs can quickly drive significant sales for manufacturers to capitalize on the signs of a re-emerging economy. Reward programs often deliver higher long-term profitability, increase contractor loyalty, encourage repeat purchases, provide contractor insights, and maintain the integrity of manufacturers’ brands.

A complete copy of ACB’s Top 10 Best Practices for Creating an Effective Contractor Rewards Program can be downloaded now.

ACB is a fully U.S. based operation addressing the marketing services needs of brands, manufacturers, service providers and their advertising agencies. For more information on ACB solutions covering Rebates, Sales Incentive Programs, Co-op Advertising and Compliance Program Administration, please visit acbcoop.com or contact us at sales@acbcoop.com

ACB is headquartered in New York City with client service offices in Memphis, TN and Tempe, AZ. For additional information, Contact ACB.

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