Data, analytics, and measurement will be a priority for 75% of marketers by 2025. DesignRush interviewed LivePerson’s leading marketing expert to gain her expertise in building a top-notch marketing team.

MIAMI, Sept. 15, 2023 /PRNewswire-PRWeb/ — Econsultancy found that 75% of marketers will prioritize data and analytics & measurement in the next two years. This highlights the need to cultivate a marketing team ready to navigate the market’s changing priorities.

DesignRush, a media platform and a B2B marketplace connecting businesses with agencies, interviews industry experts and thought leaders to get first-hand insights on the insider tips in business, marketing, and technology.

In our latest podcast, DesignRush spoke with Ruth Zive, chief marketing officer at LivePerson, to get an expert perspective on developing and maintaining a high-performing marketing team.

“You always want to hire people who are somehow better than you are,” Zive says. “I’m a much better marketer with people on my team reporting to me who are experts, and then you have to trust them. If you’re hiring an expert, trust them to do the job.”

Highlights of our interview with Zive include:

• Her industry experience before joining LivePerson
• Streamlining processes at LivePerson
• Top game changers that shaped the marketing industry
• Tips for building a strong marketing team
• Advice for tech marketing beginners

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The past week was also marked by two important events:

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DesignRush.com is a B2B marketplace connecting businesses with agencies through expert reviews and agency ranking lists, awards, knowledge resources, and personalized agency recommendations for vetted projects.

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Media Contact

Rizelle Leano, DesignRush, 8008565417, [email protected], https://www.designrush.com/

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Executives from Target, Thrivent, ATS, The Tile Shop, College of Saint Benedict and Saint John’s University, North Memorial Health, & Best Buy Co., Inc. Recognized for their Achievements

MINNEAPOLIS, Sept. 15, 2023 /PRNewswire-PRWeb/ — MinnesotaCIO announced the winners of its 2023 ORBIE® Awards. MinnesotaCIO recognized technology executives in seven key categories – Leadership, Large Enterprise, Enterprise, Large Corporate, Corporate, Healthcare, CISO. The Awards were presented at the Minnesota ORBIE Awards at Minneapolis Marriott City Center.

“Member-led, non-commercial programs like the ORBIE Awards, build meaningful professional relationships with colleagues facing similar challenges, solving problems and avoiding pitfalls,” said John Avenson, MinnesotaCIO Chair. “Successful leaders understand the ‘superpower’ of trusted relationships. In any gathering of technology leaders, the answer is in the room.”

The 2023 Minnesota ORBIE Award winners are:

• Mike McNamara, CIO, Target (ret) received the Leadership ORBIE.
• Brett Brunick, EVP, Chief Digital & Technology Officer, Thrivent received the Large Enterprise ORBIE for organizations over $2.5 billion annual revenue.
• Julius Chepey, CIO, ATS received the Enterprise ORBIE for organizations over $1 billion annual revenue.
• Christopher Davis, CIO, The Tile Shop received the Large Corporate ORBIE for organizations over $400 million annual revenue.
• Dr. Casey Gordon, CIO, College of Saint Benedict and Saint John’s University received the Corporate ORBIE for organizations up to $400 million annual revenue.
• Brad Newton, CIO, North Memorial Health received the Healthcare ORBIE for hospitals and healthcare organizations.
• Adam Mishler, SVP, Global CISO, Best Buy Co., Inc. received the CISO ORBIE for chief information security officers.

The ORBIE Awards is the premier technology executive recognition program in the United States. Since inception in 1998, over 700 technology leaders have received the prestigious ORBIE Award. The ORBIE honors chief information officers & chief information security officers who have demonstrated excellence in leadership. Finalists and winners are selected by an independent peer review process, led by prior ORBIE recipients, based upon:

• Leadership and management effectiveness
• Business value created by technology innovation
• Engagement in industry and community endeavors

The Minnesota ORBIE Awards keynote was delivered by Mike McNamara, CIO, Target (ret), who was interviewed by Teddy Bekele, CTO, Land O’ Lakes. Over 400 guests attended, representing leading Minnesota organizations and their technology partners.

The 2023 Minnesota ORBIE Awards was made possible by the following sponsors:

• MinnesotaCIO Underwriters: Burwood Group, Concord, Google Cloud, Lumen, TriCom
• Gold sponsors: Comcast Business, Fortinet, Stratagem, Tata Consultancy Services
• Silver sponsors: AHEAD, Cloudflare, DataXstream, FPT Software, Okta, Palo Alto Networks, Red Canary, ServiceNow, Sparq, Turnberry Solutions, Yash Technologies
• Bronze sponsors: Between Pixels, C4 Technical Services, Capgemini, Converge Technology, Deloitte, NetApp/Evolving Solutions, Online Business Systems, Protiviti, Nerdery
• Media partner: Minneapolis/St. Paul Business Journal

MinnesotaCIO is the preeminent peer leadership network of Minnesota chief information officers. MinnesotaCIO is one of over 30 chapters of the Inspire Leadership Network, a national membership organization comprised exclusively of CIOs from public and private businesses, government, education, healthcare and nonprofit institutions.

MinnesotaCISO will be one of the first CISO chapters in the Inspire Leadership Network—bringing the same member-led, non-commercial approach which has attracted over 1,000 CIO members in over 30 chapters to the CISO community.

Media Contact

Lexi Ballard, Inspire Leadership Network, 1 4042135461, [email protected]

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