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Science: Biology

Transforming technology marketing with a new approach: The Sappington Value-Based Methodology™

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Sappington, a leading technology marketing firm headquartered in Seattle, WA, has launched a new approach to expedite technology companies’ marketing and sales results: The Sappington Value-based Methodology™.

SEATTLE, Oct. 20, 2023 /PRNewswire-PRWeb/ — Sappington, a leading technology marketing firm headquartered in Seattle, WA, has launched a new approach to expedite technology companies’ marketing and sales results: The Sappington Value-based Methodology™.

Unlike traditional tech marketing, which leads with the capabilities of a product, solution, or platform, the Sappington Value-Based Methodology directly maps tech company solutions to the outcomes and value that business and technical decision makers expect. It creates clarity and understanding within a company’s customer base about a technology’s value, generating more leads, opening doors for executive-level sales conversations, and shortening the sales cycle.

“This is a marketing revolution,” says Sappington CEO Tim Goggin. “Our innovation turns traditional marketing on its head to improve sales and marketing results significantly. It’s now the foundation of all our executive-level creative work.”

There’s third-party validation that a new approach is needed. A recent Gartner survey showed that 43 percent of leaders in tech companies have observed a significant shift in customer preferences from buying solutions to purchasing outcomes. A new MIT CISR study similarly found that organizations focusing on customer outcomes outperform companies still focused on products and solutions.

“Products and capabilities no longer suffice to capture the attention and loyalty of today’s discerning buyers—especially in today’s competitive business landscape and unyielding economy,” observes Goggin. “Customers expect specific business value and tangible outcomes from their tech investments. Reviewing capabilities is still valid but no longer the right way to start the conversation.”

The Sappington Value-Based Methodology utilizes the proprietary Sappington Outcome Engine to help tech vendors’ customers make faster, more confident buying decisions. The approach was made available to existing Sappington clients in August 2023 and is now generally available for new client accounts.

Media Contact
Erika Schmidt, Sappington, 1 206-618-7110, [email protected], www.sappington.co

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SOURCE Sappington

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Science: Biology

Mastery Technologies, Inc. Appoints Erik Olson as President of Mastery Training Services, Inc.

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Mastery Technologies, Inc., a pioneer in e-learning software solutions, is pleased to announce the appointment of Erik Olson as President of its subsidiary, Mastery Training Services, Inc. The appointment is effective immediately and reflects the company’s commitment to growth and innovation in the e-learning industry.

NOVI, Mich., Oct. 20, 2023 /PRNewswire-PRWeb/ — Mastery Technologies, Inc., a pioneer in e-learning software solutions, is pleased to announce the appointment of Erik Olson as President of its subsidiary, Mastery Training Services, Inc. The appointment is effective immediately and reflects the company’s commitment to growth and innovation in the e-learning industry.

Erik Olson brings over 19 years of experience in sales and business development, including an extensive tenure at Comprehensive Loss Management Inc. (CLMI), a former key supplier and distribution partner for Mastery Technologies. His in-depth knowledge of the e-learning space, coupled with strong leadership skills, will be instrumental in driving Mastery Training Services to new heights.

“We are delighted to welcome Erik Olson to his new role in the Mastery family,” said William Marker, President of Mastery Technologies, Inc. “Erik’s proven track record and long-standing relationship with our company makes him an invaluable asset. We are confident his leadership will contribute significantly to the expansion and success of our subsidiary, Mastery Training Services.”

During his time at CLMI, Olson was responsible for leading sales operations and played a pivotal role in the company’s business development strategies. His close collaboration with Mastery Technologies over the years has afforded him unique insights into the evolving needs and challenges of the e-learning sector.

“I am excited to take on this new role and contribute to the growth of Mastery Training Services,” said Erik Olson. “Having collaborated with Mastery Technologies for nearly two decades, I have always been impressed by their approach to e-learning. I look forward to leveraging my experience to drive sustainable growth and operational excellence for the company.”

Olson’s appointment is aligned with Mastery Technologies’ goal to continue growing the business to its full potential. His leadership will play a key role in refining and executing the strategic plans of Mastery Training Services and fortifying its position in the competitive e-learning market.

For more information about Mastery Training Services, Inc., visit mastery.com.

About Mastery Training Services, Inc.

Mastery Training Services is a leader in the corporate online training marketplace. We help organizations grow and become more successful with our comprehensive workplace training content, systems, and services. In this way, Mastery fulfills its mission of helping build more successful, effective, and amazing organizations.

About Mastery Technologies, Inc.

Mastery Technologies Inc. has been operating broadly in the field of knowledge transfer with an emphasis on e-learning for nearly 40 years. Mastery delivers its services through two subsidiaries: Mastery Training Content Network, Inc. (MasteryTCN) and Mastery Training Services, Inc.

With both subsidiaries, Mastery fulfills its mission of developing and commercializing knowledge transfer technologies.

Media Contact

Rachel LaPointe, Mastery Technologies, Inc., 2486991704, [email protected], https://www.masterytech.com/ 

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SOURCE Mastery Technologies, Inc.

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Science: Biology

Christie to showcase complete visual and integrated solutions for live events and visitor attractions at InfoComm India 2023

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“We’re excited to engage with our partners and customers at InfoComm India to further solidify our dedication to being the go-to solutions provider that tackles their distinct challenges,” said Rishubh Nayar, sales director for India, Enterprise, Christie. “Our latest innovations empower our clients to craft extraordinary experiences, underlining our continued leadership in RGB pure laser projection and notable strides in LED technology, as well as a thought leader and problem solver.”

Leading the way with RGB pure laser and 1DLP laser projectors

Among the main highlights are live demonstrations of the Griffyn 4K50-RGB and M 4K25 RGB pure laser projectors designed to deliver rich, bright colors for exceptional experiences in demanding large-venue applications. Both models, debuting at InfoComm India, feature ‘all-in’ connectivity, and remote-controlled electronic color convergence (ECC) for simple color alignment, making them well-suited for live events and Son et lumière to deliver breathtaking and highly memorable images.

Another highlight will be Christie’s lineup of high-performance 1DLP laser projectors that are perfect for applications such as museums, convention centers, corporate and educational venues. Making their debut in India will be the 22,500-lumen Christie 4K22-HS featuring 4K UHD resolution and the 14,250-lumen DWU1400-GS. Both models are known for their exceptional image quality, versatility, ease-of-use, and seamless integration with Christie Mystique, which can install, align and calibrate multi-projection systems in minutes with unsurpassed accuracy.

Hedra and LED video walls make a splash

Also showing for the first time in India is the new Christie Hedra video wall processor, which offers a secure, all-in-one control room solution. Paired with an Access II Series 4K UHD LCD panel for live demonstrations, Hedra is capable of delivering data from up to 27 inputs and supports video walls up to 32 megapixels in configurations up to 16 HD resolution displays. Hedra is available in three models, Standard, Pro-KVM, and Pro-Video, and is the perfect choice for small to medium sized video walls to make quick and informed decisions with real-time access to data that can be controlled from virtually anywhere.

The award-winning MicroTiles LED in a 0.75mm pixel pitch will be presented in a 3-by-3 array. With its enhanced features, MicroTiles LED offers P3 color space, full HDR-10 compliance, and patented software for maintaining wall calibration at 97 percent or greater uniformity, all while being highly reliable and energy efficient. The new MicroTiles LEDs offer outstanding visual acuity with brightness up to 2,000 nits. They are ideal for corporate venues, retail and hospitality applications, and mission critical control rooms.

Equally stunning is a live demo of the Core Series II LED video wall that produces vivid, clear and detailed images at 800 nits calibrated brightness. Available in a range of pixel pitches from 0.9mm to 2.5mm and designed for 24/7 operation, the Core Series II video walls are well-suited for small and large-scale installations where price is an important consideration.

Content management solutions for complete control

The mesmerizing visuals displayed across the booth are accomplished using state-of-the-art content management solutions. Witness the power of the Pandoras Box Software License Version 8.8 and Widget Designer, which provide complete control over the entire workflow, maximizing efficiency while unleashing creative possibilities to enable the creation of amazing visual experiences.

Media Contact
Tsung Yi Chan, Christie, + 65 6877 8793, [email protected], www.christiedigital.com

SOURCE Christie

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Science: Biology

Creative Group is Pleased to Welcome John Flotron, Account Executive, Business Development

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Creative Group, a full-service meeting, incentive, and recognition company, announced today the hiring of John Flotron as Account Executive, Business Development.

SCHAUMBURG, Ill., Oct. 20, 2023 /PRNewswire-PRWeb/ — Flotron’s extensive experience in the meetings and incentives industry, coupled with his passion for helping clients achieve their specific business objectives, makes him an ideal match for Creative Group. He is known for caring deeply about the customer experience, which aligns perfectly with the company’s core values.

“I feel incredibly honored to join the Creative Group team and look forward to bringing my customer-focused spirit and the company’s strong business solutions to all my clients,” says Flotron.

Creative Group specializes in experience design and event management, as well as incentive solutions, designed to align the behaviors of employees, sales forces, and customers with desired results.

About John Flotron
Flotron earned his Bachelor’s Degree in Communications and Public Relations from the University of Missouri, St. Louis. His career spans 20+ years of B2B sales experience, winning many top sales awards over the years.
Flotron – a native of St. Louis – enjoys playing guitar and spending time with his teenage children. He is an avid dog lover, and naturally, enjoys traveling the world.

About Creative Group

Creative Group, a Direct Travel company, is a full-service performance improvement company that delivers results by inspiring people to thrive. The company specializes in engagement, incentive and recognition solutions, and end-to-end meeting and event management. An industry leader, Creative Group has been honored with multiple SITE Crystal Awards and the CMI 25 Award, which recognizes the top 25 most influential meeting and incentive management companies in the U.S.

Creative Group was founded in 1970 and serves clients in technology, financial services, life sciences, insurance, manufacturing, retail, automotive, hospitality, and more. Employing over 200 people, the company is headquartered in Schaumburg, Illinois, and maintains offices in San Francisco (Emeryville), Detroit, Appleton, Wisconsin, and Toronto, Canada. Creative Group was acquired by Direct Travel in 2015. For more information about Creative Group, visit http://www.creativegroupinc.com

Media Contact
Wendy Wallace, Creative Group, Inc., 847.353.4765, [email protected], https://www.creativegroupinc.com/

SOURCE Creative Group, Inc.

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Science: Biology

Synup Enhances Survey Feature with 100+ CRM Integrations

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As a veteran in the space, Synup embraces all aspects of online listing & review management. Most marketing teams underutilize their CRMs and miss out on key touchpoints with customers. With new, smart integrations, users can now connect their invoicing, point of sales systems, and more to Synup to engage with them through survey and review requests. The integration covers CRMs like ZohoCRM, HubSpot, and more.

Review acquisition is essential for maintaining a strong online presence. With the newly added integrations, users can automate review requests. Managing existing customers and building strong customer relationships is facilitated by these small interactions. The automation empowers users to boost their online reputations without adding extra steps to their workflows.

“CRMs are powerful tools. We’re not trying to reinvent the wheel, here. We want to connect our clients to the tools they’re already using – so they don’t have to bounce around between platforms while doing a simple task,” said Ashwin Ramesh, Synup’s CEO.

As part of the continued surveys rollout, Synup will continue to add CRMs to its list of integrations. Synup users can start using the feature immediately.

With its new integrations, Synup empowers its customers to reimagine the way they manage their local online presence. From review acquisition to listings management, Synup proves to be a true all-in-one local and digital marketing platform for SMBs and agencies alike.

About Synup:

Synup is a global leader in listings, reputation and social media management solutions, helping businesses across various industries streamline their online presence and customer interactions. Synup’s innovative platform combines advanced technologies, such as artificial intelligence and machine learning, with intuitive user interfaces, enabling businesses to manage their listings, respond to reviews, and engage with customers effortlessly. With a commitment to customer success, Synup continues to drive digital transformation for businesses worldwide.

Its social arm, Synup Social, is an industry-leading social media management platform that enables businesses and digital agencies to optimize their social media presence. With a variety of innovative features and user-friendly interfaces, Synup Social empowers users to streamline their social media strategies, engage their audience, and generate significant results.

Media Contact

Madeleine Johnson, Synup, 1 3123505155, [email protected], synup.com

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SOURCE Synup



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Science: Biology

Darkroom Software Unveils Update to Their Workflow Solutions Catering to Professional Photographers

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Among the notable enhancements introduced in the latest update are:

– Seamless support for the latest Canon camera models, including the R50, R100, and R8, ensuring that photographers can capture moments with cutting-edge technology.

– Integration of a print driver for the renowned Citizen brand of photo printers, allowing for streamlined and efficient printing processes.

– Expanded support for panoramic printing, now compatible with DNP and Citizen photo printers, providing photographers with unparalleled creative options.

– Enhanced ‘photo to phone’ capabilities, facilitating seamless and convenient transfer of photos to mobile devices, thus enabling photographers to connect with their clients effortlessly.

– Introduction of new EXIF capabilities, providing photographers with comprehensive control and management of their image data.

With this update, Darkroom Software solidifies its commitment to empowering photographers with state-of-the-art tools and technology to enhance their productivity and profitability.

“We are thrilled to bring these significant updates to our suite of products,” said Wally Carnes, Operations Manager at Darkroom Software. “I am especially excited about adding Citizen photo printer integration. This will greatly benefit our European and global customers outside the US where Citizen photo printers are widely used. At Darkroom, we have always strived to provide photographers with solutions that not only streamline their workflow but also enhance their creative potential while saving time and boosting profits. This latest update represents our continued dedication to delivering cutting-edge technology tailored to the evolving needs of the photography industry.”

Photographers and industry professionals interested in exploring the latest updates can visit the Darkroom Software Help Center at https://support.darkroomsoftware.com/portal/en/kb/articles/software-downloads-and-release-notes.

About Darkroom Software:

For over 25 years, Darkroom Software has been at the forefront of providing end-to-end software solutions designed by photographers, for photographers. Whether it’s for capturing cherished memories at events or creating immersive experiences through photo booths, Darkroom Software’s comprehensive suite of products has been instrumental in helping photographers elevate their craft and achieve new heights of success.

Media Contact

Eric Woodchek, Darkroom Software, 1 214-390-3258, [email protected], www.darkroomsoftware.com

SOURCE Darkroom Software

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Science: Biology

Free Country Eliminates Process Chaos with Centric PLM

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Senior Director Production & Technical at Free Country, Kimberly Fornari, describes the state of the company with respect to product development and production. “We had the information, but we didn’t have it all in one place; it started to become very time consuming for the teams to obtain the information fast and consistently. The more we grew as a company, the more we realized we really need to have a central location for our tech packs and libraries to improve accuracy and efficiency.”

“Having to sift through data causes second guessing and you want to be able to have your style information in one place. It is a challenge with over 100 styles,” Fornari says. “Now all product details for a style can be in one place and as our style count grows and the company grows—we have a great template and a great reference to work with.” She continues, “You’re only as good as the information you pass to a factory and we needed to do a better job of that.”

There were a number of reasons that Free Country chose Centric Software. Fornari says, “Centric PLM was the most user friendly. It is web based. It is geared toward both production and design. In my previous life, I worked on many PLM systems that were predominantly geared towards tech but weren’t really user friendly for production or design. We found from evaluating other companies that Centric was the one where we could have a happy medium of both.”

Fornari likens their business to a seasonless company. “We don’t have cut off dates the way other companies do. Bulk buys can run for four to five months a season and we would not refuse an order, we just make it happen. So we’re constantly moving all the time; if we had to back track, double check product details, we wanted to be able to do that faster and trust how we house the information. There was just no good way to keep our history. That was really the icing on the cake to decide to go with Centric PLM. Being able to have one centralized place to go for data whether it is current or historical—we wanted to work smarter, not harder.”

Free Country is looking forward to having all product data in a single repository as well as organized material libraries, with fabrics and trim together and accessible. Another plus is that sustainable materials can be tagged in the system. Says Fornari, “The attribute libraries are going to be really cool for us—we can make sure that whatever fabric or style has special attributes/features, the history of what we decided will be there and act as a reminder.”

Fabrice Canonge, President of Centric Software says, “We are delighted that Free Country, a respected outdoor company that produces high quality, affordable clothing for outside adventures, has chosen Centric PLM. It enables design through to production, streamlining their business and setting them up for the future.”

Learn more about Centric solutions.

REQUEST A DEMO 

Free Country (http://www.freecountry.com)

Ira Schwartz, Founder & CEO of Free Country, had the idea for our brand in the Colorado Rockies and it came to life in New York City in 1990. Active and outdoor looks is in our DNA, it’s what inspired and started this company more than 30 years ago, long before the word “athleisure” existed and before the outdoors became trendy. Our story doesn’t need to be reinvented to hit a new trend; it is who we are.

The outdoors belongs to all of us. We want to give everyone the freedom to belong outside, no matter where adventure takes them. It doesn’t cost anything to walk or hike a beautiful trail and the apparel to do this regardless of the weather should not cost a fortune. That is why it is our mission to provide amazing products at an incredible value.

Our styles are designed with performance fabrics, functionality, versatility, and comfort to be used every day! Whether it’s walking the dog, hiking some trails, or skiing the slopes, discover your Free Country your way!
#OutsideIsOurs

Media Contact

Aurore Evee, Centric Software, +16479155377, [email protected], www.centricsoftware.com

SOURCE Centric Software

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Science: Biology

Event Temple Announces Integration with Oracle’s OPERA Cloud for Seamless Event Management

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Key benefits of the Event Temple and OPERA Cloud integration include:

  • Real-time Availability: Hotel sales teams can quickly check live room availability and pricing which facilitates quicker decision-making and quoting to grow group room and meeting sales.
  • Enhanced Communication: Both the sales and event teams can effortlessly communicate and collaborate, ensuring smooth transitions between event sales, planning, and execution.
  • Efficient Operations: Streamlining the event sales and management process reduces administrative tasks, minimizes errors, and increases operational efficiency.

“Our integration with Oracle’s OPERA Cloud marks a significant milestone for Event Temple,” said Bob Graham, CEO of Event Temple. “We believe in being integrated with world class solutions to make group sales easier. By combining the power of our scalable sales software with OPERA Cloud’s property management system, we provide a complete meetings and events solution for hoteliers looking to grow revenue, and offer excellent guest experiences without sacrificing their operations.”

Event Temple is dedicated to empowering hoteliers to drive revenue and simplify their group sales and event processes. Event Temple offers easy to use, and integrated sales and catering software that delivers world class customer success. This collaboration with Oracle’s OPERA Cloud aligns with the company’s mission to create the future of sales and catering and help hoteliers across the world win.

About Event Temple:

Event Temple is a leading venue management software provider, offering a comprehensive platform designed to help hotels to streamline group sales, and event execution. The company’s cloud-based solution enables users to manage their venues more efficiently, increase revenue, and deliver exceptional guest experiences.

For more information about Event Temple, please visit www.eventtemple.com.

Media Contact

Trevor MacLean, Event Temple, 1 604-763-3842, [email protected], eventtemple.com

SOURCE Event Temple

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Science: Biology

2023 Global School and College Rankings: Unique and Industry-Driven Methodology

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The Rookies Global School Rankings stand apart due to their distinctive methodology. In stark contrast to conventional school ranking systems, this evaluation is entrusted to hundreds of industry professionals who painstakingly assessed the digital art portfolios of over 5,500 students. This approach guarantees a precise, industry-aligned appraisal of students’ capabilities, endowing these rankings with unique relevance in the creative sphere.

## A Fair and Rigorous Evaluation

The Rookies Global School Rankings adhere to a robust and impartial process that assesses and ranks creative and technical schools on a global scale. This assessment predominantly hinges on the individual achievements of students representing each institution, with their work allocated a performance score, capped at 100 points. To ascertain a school’s overall standing, the median student score is computed, yielding an equitable gauge that represents the midpoint in a spectrum of scores.

## Explore the Rankings

To delve into the complete list of institutions that have ascended to the zenith of the Rookies Global School Rankings, visit https://www.therookies.co/schools/rankings/2023.

The 2023 Global School Rankings cast a wide net over a myriad of categories, each encapsulating a unique facet of creative education:

### Top 50 Creative Schools

This category represents the epitome of creative education. These institutions have displayed unwavering dedication to excellence across all domains, emerging as pioneers in shaping the future of creative industries.

### 2D Animation

A tribute to the timeless art of two-dimensional animation, an art form that has been fundamental to the history of animation. This category honors the artistry and skills that underpin this enduring medium.

### 3D Animation

A tribute to the captivating realm of three-dimensional animation, a predominant medium in animated films and shorts. These rankings unveil the premier schools and colleges for the study of full CG animation.

### Architectural Visualization

This category zeros in on the specialized field of visualizing building interiors and exteriors, town planning, landscaping, and sustainability. It spotlights the top institutions for honing skills in this domain.

### Concept Art & Illustration

Dedicated to the imaginative universe of concept art, indispensable in feature films, video games, theme parks, advertising, and fan creations. These rankings celebrate the leading schools and colleges in this creative realm.

### Game Design & Development

A salute to the captivating world of game development, spanning everything from 3D modeling to animations and coding. These rankings stand as a cherished resource for aspiring game developers.

### Motion Graphics

This category pays homage to the dynamic sphere of motion graphics, a medium used in diverse forms of media, including advertisements, movie title sequences, and informational videos.

### Product Design (Industrial Design)

Focused on the conception and visualization of products, furniture, and mass-produced gadgets. These rankings spotlight the premier schools nurturing creative skills in product design.

### Visual Effects

Dedicated to the seamless integration of digital assets into live-action footage, crafting photorealistic environments, characters, sets, props, animations, and effects.

In a world where creativity knows no bounds, the 2023 Global School Rankings are a testament to the unwavering spirit of innovation and the dedication to fostering the next generation of creative talent. As we celebrate these institutions for their exceptional contributions, we invite you to join the conversation, share your thoughts, and explore the boundless world of creative education. Let’s continue to push the boundaries of artistic excellence and inspire the creators of tomorrow.

Media Contact

Andrew McDonald, The Rookies, 61 0410756000, [email protected], https://www.therookies.co

SOURCE The Rookies

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Science: Biology

A New Era in Creative Education

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In the highly competitive landscape of creative education, French institutions have stood out as beacons of excellence. The recently released Rookies Global School Rankings revealed that a remarkable nine French schools secured positions in the coveted Top 50 list, underscoring France’s leadership in nurturing the next generation of creative professionals.

Topping the charts is New3dge, a beacon of creativity and excellence, securing the #1 position globally. This remarkable achievement showcases France’s dedication to offering world-class education in animation, design, and visual arts.

## A New Era of Creative Excellence

France’s creative schools have redefined the educational paradigm by offering cutting-edge programs in fields such as animation, visual effects, game design, and more. These institutions provide students with access to state-of-the-art facilities, world-class faculty, and industry-relevant curriculum.

## A Unique and Valuable Methodology: Industry-Driven Rankings

Unlike conventional school and college ranking systems, the Rookies Global School Rankings are driven and judged by hundreds of industry professionals who meticulously review students’ digital art portfolios. This approach ensures an accurate and industry-relevant evaluation of students’ skills, making these rankings especially meaningful for creative fields.

The Rookies Global School Rankings employ a rigorous and equitable process to assess and rank creative and technical schools worldwide. Rankings primarily rely on the individual performance of students representing each institution, with their work assigned a performance score, capped at 100 points. To determine a school’s overall standing, the median student score is calculated, providing a fair measure that represents the middle point in a set of scores.

## Discover the Rankings

To explore the full list of institutions that made it to the top in the Rookies Global School Rankings, please visit https://www.therookies.co/schools/rankings/2023/top-50.

For media inquiries and interviews, please contact Mr. Andrew McDonald at [email protected].

Media Contact

Andrew McDonald, The Rookies, 61 0410756000, [email protected], https://www.therookies.co/

SOURCE The Rookies

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