Category Archives: Science: Biology

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Science: Biology

Tires Easy Partners With Monro to Expand Ship-To-Installer Services

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About Tires-Easy

Tires Easy, established in 2004, is a leading online retailer that provides a wide range of high-quality tires at competitive prices. With a vast network of over 1,100 tire warehouses and a dedicated team of 30 professionals, Tires Easy is committed to delivering exceptional products and service to customers throughout the United States. The company’s user-friendly online platform, budget-friendly options, and free shipping on most tires exemplify its promise to elevate the consumer experience. For more information, please visit https://www.tires-easy.com.

About Monro, Inc.

Monro, Inc., is one of the United States’ leading automotive service and tire providers, delivering best-in-class automotive care to communities nationwide. As a publicly traded company on NASDAQ, it has a growing market share and a focus on sustainable growth with approximately $1.3 billion in sales in fiscal 2023. Monro continues to expand its national presence through strategic acquisitions and by opening newly constructed stores. Across more than 1,300 stores and 9,000 service bays nationwide, Monro offers customers the professionalism and high-quality service they expect from a national retailer, with the convenience and trust of a neighborhood garage. Monro’s highly trained teammates and certified technicians bring together hands-on experience and state-of-the-art technology to diagnose and address customers’ automotive needs to get them safely back on the road. For more information, visit https://corporate.monro.com/overview/default.aspx.

For further information, please contact:

Windy Pierre

Head of Growth, Tires-Easy LLC

305-528-8712 | [email protected]

Media Contact

Windy Pierre, Tires-Easy LLC, 1 3055288712, [email protected], tires-easy.com

Twitter, LinkedIn

SOURCE Tires-Easy LLC



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Science: Biology

Giga Tires Announces Collaboration with Monro to Expand Ship to Installer Offerings

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About Giga Tires

Giga Tires is an online retailer that is proud to offer low-cost, high-quality tires. With over a thousand distribution centers nationwide, Giga Tires prides itself on having a wide selection of inventory designed to meet any consumer need or budget. Giga Tires prides itself on elevating the customer experience from fast, reliable shipping to unbeatable prices. Our partnerships with brands enables us to capture savings and pass them on to our customers. For more information, please visit www.giga-tires.com

About Monro, Inc.

Monro, Inc., is one of the United States’ leading automotive service and tire providers, delivering best-in-class automotive care to communities nationwide. As a publicly traded company on NASDAQ, it has a growing market share and a focus on sustainable growth, with approximately $1.3 billion in sales in fiscal 2023. Monro continues to expand its national presence through strategic acquisitions and by opening newly constructed stores. Across more than 1,300 stores and 9,000 service bays nationwide, Monro offers customers the professionalism and high-quality service they expect from a national retailer, with the convenience and trust of a neighborhood garage. Monro’s highly trained teammates and certified technicians bring together hands-on experience and state-of-the-art technology to diagnose and address customers’ automotive needs to get them safely back on the road. For more information, visit https://corporate.monro.com/overview/default.aspx.

Media Contact

Windy Pierre, Giga Tires LLC, 1 3055288712, [email protected], giga-tires.com

SOURCE Giga Tires LLC

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Science: Biology

Lyric and Codoxo Announce Strategic Partnership to Bring AI-Driven Payment Integrity Solutions that Deliver Increased Savings

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With this partnership, Lyric will offer Codoxo’s ClaimPilot, Audit Scope, Payment Scope, Provider Scope, and Fraud Scope to Lyric customers via LyricIQ, Lyric’s AIaaS offering that harnesses the power of artificial intelligence (AI), machine learning, and predictive modeling to redefine payment accuracy processes for health plan payers. This offering will significantly improve savings while drastically reducing the timeline for data review, collection, and realization of savings, transforming years and months into mere weeks.

“By teaming with Lyric, we are helping the industry accelerate the adoption of generative AI capabilities to ensure accurate payments and deliver increased savings. Health plans now have the opportunity to move toward a future of zero-touch payment integrity with innovation from Codoxo that brings significant automation to cost containment processes,” said Dr. Musheer Ahmed, CEO and Founder of Codoxo. “Codoxo’s solutions perfectly complement Lyric’s AI-based payment accuracy solutions, making this partnership a leap forward for the industry.”

About Lyric

Lyric, formerly ClaimsXten, is a leading AI healthcare technology company, committed to simplifying the business of care. Over 30 years of experience, dedicated, expert teams, and top technologies help deliver up to $14 billion of annual savings to our many loyal and valued customers—including 9 of the top 10 payers across the country. Lyric’s solutions leverage the power of machine learning, AI, and predictive analytics to empower health plan payers with pathways to increased accuracy and efficiency, while maximizing value and savings.

Lyric is investing in AI driven technology to ease implementation and speed to value for customer savings, while offering enhanced and newly available solutions through internal product development and strategic partnerships, including recently announced partnerships with Concert Genetics, Autonomize AI, and now, Codoxo. Discover more at Lyric.ai.

About Codoxo

With a mission to make healthcare more affordable and effective for everyone, Codoxo is the premier provider of artificial intelligence-driven solutions and services that help healthcare companies and agencies proactively detect and reduce risks from fraud, waste, and abuse and ensure payment integrity. The Codoxo Unified Cost Containment Platform helps clients manage costs across payment integrity, provider coding and billing, special investigation units, clinical care and network management. Our software-as-a-service applications and new generative AI capabilities are built on our proven Forensic AI Engine, which uses patented AI-based technology to identify payment inaccuracies faster and earlier than traditional techniques. Codoxo is a Fierce Healthcare Innovation Award winner and has been recognized by the Inc. 5000 National list for growth. Our solutions are HIPAA-compliant and operate in a HITRUST-certified environment. For additional information, visit https://www.codoxo.com/.

Media Contact

Amy Churchill, Lyric, 1 7248414450, [email protected], lyric.ai

SOURCE Lyric

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Science: Biology

IoTeX Integrates with Solana, Providing Real Time, Real World Analytics on Solana-Connected Hardware Devices

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With this integration, Helium, Render, Hivemapper, and other DePIN projects built on Solana will also be able to utilize IoTeX’s platform to verify real-world data and enable the data composability and rewards for builders and users.

Jing Sun, Head of investment and Ecosystem at IoTeX, shared, “Solana is one of the most active builder ecosystems for DePIN projects, which is why we’re excited to add this network to IoTeX, providing Solana builders with new tools and insights into their network of connected devices.”

For media inquiries, please contact Phil LeRoy at (310) 260-7901 or Phil(at)MelrosePR(dot)com

About IoTeX
IoTeX is a modular Web3 infrastructure platform connecting smart devices and real-world data to blockchains. It empowers developers to integrate Web3 into everyday life through innovations in connected smart vehicles, city mapping, green energy initiatives, super-charged fitness platforms, environmental data tracking, proof-of-presence applications, proof of humanity, and more. With the launch of W3bstream, the world’s first off-chain compute framework for smart devices and real-world data, IoTeX has become the leading Decentralized Physical Infrastructure Network (DePIN) technology provider, enabling vertical innovations for machines, humans, businesses, and dApps to interact with trust and privacy. Backed by a global team of 60+ research scientists and engineers, IoTeX combines its EVM-compatible L1 blockchain, off-chain compute middleware, and open hardware to connect billions of smart devices, machines and sensors and dApps across the physical and digital world.
Website | Twitter | Developer Twitter | Developer Portal | Reddit | Discord | YouTube

Media Contact

Phil LeRoy, Melrose PR, (310) 260-7901, [email protected], https://www.melrosepr.com/

SOURCE IoTeX



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Science: Biology

DesignRush Highlights the Top Web Design Companies in October

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75% of consumers judge a company based on its website design. DesignRush released the best web design companies that help businesses craft captivating and engaging web experiences.

MIAMI, Oct. 26, 2023 /PRNewswire-PRWeb/ — According to Stanford University, 75% of users gauge a company’s trustworthiness based on its website design. This underscores the considerable impact a well-crafted website can have on a business’s image.

DesignRush, a B2B marketplace connecting businesses with agencies, revealed the leading web design companies that help brands create compelling websites that resonate with and convert consumers.

The top web design companies in October are:

1. CIS Agency – wearecis.com
Expertise: Web Design, Graphic Design, Branding, and more

2. MindInventory – mindinventory.com
Expertise: UI/UX Design, App Development, Web Design, and more

3. WD Strategies – wd-strategies.com
Expertise: Web Development, Web Design, Content Marketing, and more

4. Vega Moon Technologies – vegamoontech.com
Expertise: SEO, Web Design, eCommerce Development, and more

5. Beau Brewer Digital – beaubrewerdigital.com
Expertise: Web Design, Web Development, SEO, and more

6. Bitwobi – bitwobi.net
Expertise: Social Media Marketing, Web Hosting, Web Design, and more

7. Social Space – socialspace.com.au
Expertise: Web Design, SEO, Website Migration, and more

8. Kreative Webworks – kreativewebworks.com
Expertise: Digital Marketing, Web Development, Web Design, and more

9. pudDesign – puddesign.com
Expertise: Branding, SEO, Web Design, and more

10. Olive & Company – oliveandcompany.com
Expertise: Website Audit, Web Design, Digital Marketing, and more

11. Code Stack – codestack.ie
Expertise: Web Design, Graphic Design, SEO, and more

12. Studio Umbrella – studioumbrella.com
Expertise: Shopify Development, WordPress Development, Web Design, and more

13. QOLOS – qolos.com
Expertise: SEO, Web Design, Content Marketing, and more

14. Webegin – webegin.us
Expertise: Digital Marketing, Graphic Design, Web Design, and more

15. Codecas – codecas.com
Expertise: Graphic Design, Social Media Marketing, Web Design, and more

16. Consensus Creative – consensuscreative.com
Expertise: Web Design, SEO, App Development, and more

17. SeekThem – seekthem.com
Expertise: Logo Design, Branding, Web Design, and more

18. Saveda Web Strategies – saveda.com
Expertise: WordPress Development, Web Design, SEO, and more

19. JA Design Studio – jadesignstudio.pt
Expertise: Web Design, Graphic Design, Photography, and more

20. Guzman Labs – guzmanlabs.com
Expertise: Logo Design, eCommerce Development, Web Design, and more

21. Gaenzle Marketing – gaenzlemarketing.com
Expertise: Web Design, Content Marketing, SEO, and more

22. Contrast Studio – contrast.studio
Expertise: Brand Design, Web Design, Logo Design, and more

23. Tanner Grey – tannergrey.com
Expertise: SEO, Content Marketing, Web Design, and more

24. Always Open Commerce – alwaysopencommerce.com
Expertise: SEO, Web Design, Email Marketing, and more

25. ARS WebTech – arswebtech.com
Expertise: App Development, UI/UX Design, Web Design, and more

26. 32 Digital – 32digital.co.uk
Expertise: SEO, Web Design, Graphic Design, and more

27. DesignedIT – designedit.org
Expertise: UI/UX Design, App Development, Web Design, and more

28. Ideators – ideatorsdigital.com
Expertise: Web Design, UI/UX Design, IT Consulting, and more

29. Halal Lab – halallab.co
Expertise: UI/UX Design, Web Design, Front-End Development, and more

30. Reptagon Digital – reptagon.com
Expertise: Web Design, Web Development, Quality Testing, and more

31. DIGITAL-IMAGES Software House – digital-images.pl
Expertise: eCommerce Development, WordPress Development, Web Design, and more

32. Digital Vocano – digitalvocano.com
Expertise: Branding, Web Design, Digital Marketing, and more

33. Rocket Systems – rocketsystems.net
Expertise: UI/UX Design, Web Design, Software Development, and more

34. Azency – azency.com
Expertise: Logo Design, Web Design, Influencer Marketing, and more

35. Mind & Metrics – mindandmetrics.com
Expertise: SEO, Web Design, Branding, and more

36. Cartercarter – cartercarter.com.au
Expertise: Brand Creation, Web Design, Web Development, and more

37. The Little Web Design Shop – webdesignshop.us
Expertise: Web Design, Web Hosting, Branding, and more

38. Hammersmith Support – hammersmithsupport.com
Expertise: SEO, Web Design, Website Maintenance, and more

Brands can explore the top web design companies by location, size, average hourly rate, and portfolio on DesignRush.

About DesignRush:

DesignRush.com is a B2B marketplace connecting businesses with agencies through expert reviews and agency ranking lists, awards, knowledge resources, and personalized agency recommendations for vetted projects.

Media Contact
Vianca Meyer, DesignRush, 8008565417, [email protected], https://www.designrush.com/

Twitter

SOURCE DesignRush



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Science: Biology

ALLY Energy Names 2023 GRIT Awards & Best Energy Workplace Winners

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ALLY Energy is committed to a fair and equitable process to assess candidates more equitably. Winners are selected through a blind application review by external judges.

This year’s Lifetime Achievement Award winners are honorees who have distinguished careers championing change in energy and climate in the private or public sector in the areas of technology, policy, and workforce.

  • William J. (John) Berger, Chief Executive Officer, Sunnova Energy International, Inc.
  • Rhonda Morris, Vice President, and Chief Human Resources Officer, Chevron
  • Amy Chronis, Vice Chair, US Energy & Chemicals Leader, Houston Managing Partner at Deloitte LLP

The JEDI Award

  • Jason Limerick, Sustainability Strategy Lead at Woodside Energy
  • Melina Acevedo, Associate & Partnerships Lead at DE Shaw Renewable Investments

The Executive Award

  • Cara Hair, SVP of Corporate Services, Chief Legal and Compliance Officer at Helmerich & Payne
  • Emma Lewis, Senior Vice President USGC Chemicals & Products at Shell
  • Jeremy Campbell-Wray, Strategic Accounts and Enterprise Growth Market Executive at Baker Hughes
  • Maggie Seeliger, SVP & Global Head of Strategy, Energy & Resources at Sodexo
  • Max Chan, Senior Vice President, Corporate Development Officer at Enbridge
  • Megan Beauregard, Chief Legal Officer, Secretary, and Head of Policy and Regulatory Affairs at Enel North America, Inc.
  • Sarah Delille, Vice President of US Country Management at Equinor
  • Whitney Eaton, EVP, People & Sustainability at TGS Energy

The Gritty Girl Award

  • Deepasha Baral, Student at the University of Petroleum and Energy Studies

The Professional Award

  • Alex Loureiro, Scientific Director at EnerGeo Alliance
  • Crystal McNack, Diversity, Equity, and Inclusion Advisor at Citgo
  • Dani Milling, Gulf of Mexico Environmental Engineer & Mexico HSE Coordinator at Chevron
  • Diego Barreto, CFO Americas Region at Baker Hughes
  • Katie Zimmerman, Decarbonization Director, Americas at Wood
  • Mark Klapatch-Mathias, Sustainability Coordinator at the University of Wisconsin-River Falls
  • Megan Suggs, Project Manager at BASF
  • Natalie Valentine, Director – Business Performance at Worley
  • Priscilla Enwere, Senior Well Engineer at Rano-Accrete Petroleum Development Company
  • Samantha Howard, Senior Organizational Development Specialist at Southern Star Central Gas Pipeline
  • Syed Fahim, Global ESG Lead at SLB
  • Tane Bates, Regional Operations Manager at Certarus LTD
  • Ujunwa Ojemeni, Senior Policy Advisor – Energy Transition & Technical Assistance Delivery at E3G – Third Generation Environmentalism

The Entrepreneur Award

  • Charli Matthews, CEO at Empowering Women in Industry
  • Mike Francis, Co-Founder and CEO at NanoTech

The ESG & Climate Champion

  • Andrea Hepp, Deal Lead at Shell
  • Brittney Marshall, Senior Advisor, Climate Strategy and Policy at Woodside Energy
  • Gabriel Rolland, Vice President, Corporate QHSE at TGS Energy
  • Sandhya Ganapathy, Chief Executive Officer at EDP Renewables North America

Best Energy Team

  • Advisian Material Handling
  • Halliburton Labs
  • NOV Marketing
  • Sempra Infrastructure
  • Syzygy Plasmonics

Best Affinity Group, Employee Resource Group

  • Baker Hughes, Asian Pacific American Forum (APAF)
  • ChampionX, RISE Gender Equity ERG
  • Ovintiv, Leveraging Inclusion, Networking & Knowledge (LINK)
  • Shell, WAVE – Women Adding Value Everywhere
  • TPI Composites, LEAP for Women
  • Women’s Energy Network Houston
  • Wood Mackenzie, Pride Working Group-Americas
  • Woodside Energy, EmBRace – Employees Beyond Race
  • Worley, PRIDE@Worley

Best Energy Workplaces

  • Aera Energy LLC (6-time winner)
  • Baker Hughes (3-time winner)
  • ChampionX (3-time winner)
  • EDP Renewables North America (2-time winner)
  • Enel (2-time winner)
  • Shell
  • Southwestern Energy
  • Sunnova Energy International, Inc (6-time winner)
  • TGS Energy (2-time winner)
  • The Global Edge Group
  • Wood
  • Woodside Energy

About ALLY Energy™ and the GRIT Awards

ALLY Energy is the leading energy and climate talent community and marketplace that accelerates connections, careers, and skills for a just energy transition. The community includes professionals, leaders, entrepreneurs, and students in 120 countries in nearly 3,000 companies across energy in oil and natural gas, utilities, renewables, and climate technology. ALLY is an inaugural member of Greentown Labs, North America’s largest climate technology incubator for high-growth companies. The GRIT Awards and Best Energy Workplaces is the only of its kind annual energy workforce recognition program that uses bias-reduction technology to assess winners.

Media Contact
Kevin McMinn, ALLY Energy Inc, 281-741-5482, [email protected], www.allyenergy.com

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SOURCE ALLY Energy Inc



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Science: Biology

Rally Introduces Rally® AI™ Recruitment Marketing Assistant

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Rally AI is built on GPT-4, OpenAI’s most advanced large language model capable of following complex instructions and solving difficult problems with accuracy. What’s unique about Rally AI is that it uses Rally Inside’s built-in best practices, proprietary benchmark data and recommendation engine to guide users through creating highly effective recruitment marketing per job function and channel. As a result, HR and talent acquisition teams can attract 9x more candidates compared to doing recruitment marketing alone, with real-time analytics to prove the ROI of their strategy.

With the addition of Rally AI, Rally Inside becomes a complete solution for developing, creating and measuring a high-performing recruitment marketing and employer branding strategy, empowering professionals to:

  • Quickly synthesize employer brand research and see how they compare to talent competitors
  • Easily collaborate on multi-channel recruitment marketing campaigns and plan out data-driven content calendars
  • Instantly identify tactics and channels that work best to increase qualified applications at a lower cost per applicant
  • Confidently craft authentic and compelling employee value propositions for every talent audience
  • Streamline the creation of engaging recruiting content for social media, blogs, digital ads, emails and newsletters—in their brand voice
  • Automatically track, measure, analyze, report and benchmark results across campaigns in real time, and
  • Seamlessly manage their strategy in one, easy-to-use recruitment marketing platform that augments existing recruiting and marketing systems.

“AI is transforming the way every company operates, including how employers attract, engage and recruit talent. Learning to plan, create and analyze using generative AI is a skill that every talent acquisition and talent brand professional will need to develop, and why our goal with Rally AI is to empower them to learn this career-building skill so they can work smarter and more effectively. Today, we’re all under pressure to do more with less. With Rally Inside powered by Rally AI, recruitment marketing beginners gain a trusted mentor and experts gain a capable assistant that enables our customers to not just get more done faster, but to take their strategy and results to new heights,” said Lori Sylvia, Founder & CEO of Rally.

To learn more about Rally AI, visit https://www.rallyinside.io/.

About Rally®

Rally® is the leading platform for learning best-practice recruitment marketing and employer branding strategies. The company provides education, events, software and services that empower a community of more than 45,000 professionals in HR, recruiting and marketing to upskill their careers and give their companies a recruiting edge. Rally® Recruitment Marketing is the #1 industry blog and resource; RallyFwd™ is the highest-rated free virtual conference; Rally® Awards is the most coveted awards program; and Rally® Inside™ is an innovative recruitment marketing and analytics platform that uses AI, data and best practices to enable employers to recruit passive talent and active job seekers through the social media channels and websites where candidates spend time online. Rally with us at https://rallyrecruitmentmarketing.com/.

Media Contact

Aaron Schwartzbord, Rally, 1 (508) 372-0744, [email protected], https://www.rallyinside.io/

SOURCE Rally

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Science: Biology

SalesRabbit Launches Innovative Gamification Software to Transform Door to Door Sales Teams’ Performance

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By implementing Gamification, sales teams can see a performance increase of up to 107% in 90% of their sales reps.

“We’ve recognized the common dilemma in sales organizations where a small percentage of top performers shoulder the majority of the responsibilities,” said Cory Shelton, Director of Business Dev & Strategic Partnerships at SalesRabbit. “Our Gamification product aims to change that by empowering the bottom 90% to perform at a level nearer the top 10%. This not only motivates and engages sales reps but also allows them to find accomplishment and direction in their work.”

Sales managers can now influence the behaviors they want to see in their team members by rewarding them through a system that efficiently tracks and acknowledges their performance. Competitions, leaderboards, and rewards are all handled without excessive effort or time, allowing managers to seamlessly automate motivation.

Gamification is a versatile software addition that works out-of-the-box with:

  • Battles and competitions
  • Achievements and badges
  • Dashboards/leaderboards
  • Sales Surround social feeds
  • Customizable rewards store

SalesRabbit’s Gamification technology also seamlessly integrates into existing tech stacks—like the rest of the SalesRabbit platform—requiring minimal setup effort while providing substantial rewards. By utilizing day-to-day data and actions, Gamification taps into the full potential of each team member and offers direction and opportunity that keeps reps motivated and engaged.

“SalesRabbit’s gamification software aligns with our workplace culture, ensuring that every team member has a chance to shine. We’re excited about using the platform to its fullest potential,” said Clayton Bird, CMO at Aveyo. “We can more easily share the load across all sales reps, not just top performers, allowing us to attract the best sales reps who can find success on our team. There’s always something new to achieve and a path for progression for everyone.”

In a competitive market where sales performance is crucial and rep turnover is prevalent, SalesRabbit’s Gamification promises to revolutionize the way organizations motivate and empower their sales teams. By elevating everyone toward becoming a top-performer, this innovative solution is set to drive sales success and create a more fulfilling and engaging work environment for sales reps.

For more information about SalesRabbit and Gamification, please visit salesrabbit.com.

About SalesRabbit

SalesRabbit is the only fully integrated field sales platform used by 85 thousand salespeople every day. Their software is designed to help sales teams assign areas, track progress, and make the best decisions in the field. With improved visibility, simplicity, and a seasoned approach, SalesRabbit has all the tools salespeople want. Most importantly, they work personally with your company to make sure you’re getting the results you want.

Media Contact

Ben Nettsheim, SalesRabbit, 1 385-336-5560, [email protected], salesrabbit.com

LinkedIn

SOURCE SalesRabbit

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Science: Biology

FreightPOP TMS Application Earns Acumatica Certification

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Acumatica is a comprehensive, browser-based cloud ERP solution optimized for ease of use, adaptability, mobility, speed, and security. The ACA title highlights only outstanding development partners whose applications have met specific standards of excellence.

“Customers looking to stay competitive need flexible, responsive technology and resilient systems to thrive and grow,” said Christian Lindberg, vice president of partner solutions at Acumatica. “Our ACA label is designed to help customers find those applications that are most capable of delivering. We proudly recognize FreightPOP as an Acumatica-Certified Application that masterfully utilizes the Acumatica platform to enable customers to execute their strategies and meet their evolving business needs.”

To become an Acumatica-Certified Application, FreightPOP has demonstrated commitment to quality by passing the Acumatica software test and aligning to future Acumatica roadmap releases.

“Through the seamless integration of FreightPOP and Acumatica, we’re empowering businesses to elevate their logistics game,” said Jon Freeman, Head of Partnerships at FreightPOP. “This partnership isn’t just about connecting systems; it’s about connecting opportunities for growth and efficiency in supply chain management.”

About FreightPOP

FreightPOP, based in Lake Forest, CA, is a leading provider of transportation management and logistics software. The company offers a comprehensive platform that helps businesses streamline their supply chain operations, optimize shipping, and achieve cost savings. With a focus on user-friendly solutions and exceptional customer support, FreightPOP is trusted by companies of all sizes to improve their logistics processes. Learn more by visiting www.freightpop.com.

Media Contact

Holly Heitmann, FreightPOP, 1 9494544602, [email protected], www.freightpop.com

SOURCE FreightPOP

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Science: Biology

Mistplay’s 2023 Mobile Gaming Loyalty Report Provides In-depth Look at What Drives Loyalty for Today’s Mobile Gamers

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The 2023 Mobile Gaming Loyalty Report spotlights loyalty as the key to profitable growth for mobile games, measuring loyalty across the user journey so that it can be optimized accordingly based on gaming genres and player preferences. For instance, Mistplay’s report depicts the intricate fluctuations between average playtime per session and number of sessions per genre and quartile. Lifestyle games, for example, show the highest average sessions per user, but rank seventh out of 13 genres when it comes to the average playtime per session. It’s also important for developers to understand how player motivations and negative factors impact loyalty; the Loyalty Survey found that the third top motivation for continuing to play a game was enjoyment of new content & updates, yet at the same time 39% of gamers will quit playing if a mobile game releases a poorly received update and it isn’t fixed within a week.

“Player loyalty is perhaps the single most important element for mobile publishers to focus on as the industry continues to evolve,” said Jason Heller, CEO of Mistplay. “It’s the lifeblood of strong LTV and long term enterprise value for gaming publishers. Loyalty can be a challenge to measure by just a single metric, and its complexities must be carefully considered within the context of each game. We designed the Mobile Gaming Loyalty Index and our Player Survey to help publishers and developers take a deep dive into what loyalty really means. We also want to help the industry understand that cultivating player loyalty isn’t just an empty buzzword to throw around, but a required set of mindsets, behaviors, and capabilities to operationalize.”

A sampling of other key findings from the 2023 Mistplay Gaming Loyalty Report include:

  • RPG and Strategy games garner the most loyalty: Role Playing Games (RPG) ranked the highest score on the Mistplay loyalty rating out of all genres, with a score of 75 out of 100, followed by Strategy games (70), Simulation games (67), and Lifestyle games (61), respectively.
  • Lifestyle games see the highest average sessions per user. These games also drive strong monetization by ranking first for share of spenders by D30 and third for repeat purchases. With bite-sized and compellingly-repeatable gameplay tasks, these games are designed to bring players in multiple times throughout the day and spend incrementally to achieve their aspirations.
  • Puzzle games are king for pure retention. The genre ranks first for D30 retention, and with a large delta between the overall and top quartile, there’s plenty of opportunity for growth within this category as games continue to engage a large casual audience.
  • Loyalty begins from the very first ad impression: With half of players choosing to install a game within a few days of first seeing an ad, making an impression is crucial – and one thing players look for is authenticity in advertising, with 71.7% of mobile gamers reporting it’s important to see actual gameplay footage in ads. But keep in mind that you won’t get everyone, as 36.7% of players typically ignore ads entirely.
  • High-value spenders have different gameplay and spending motivations: Players who spend over $100 on mobile games are 28% more likely than other players to play at least eight games per week; They’re also 55% more likely to spend money to keep pace with other players than other spenders are (22.2% to 14.3%).
  • A sense of progression keeps players motivated: The top two reasons why mobile gamers continue playing a game are the desire to continue progressing (56.8%) and to avoid abandoning their progress (50.3%).

To download the complete report, visit www.mistplay.com/reports/mobile-gaming-loyalty-report-2023

About Mistplay

Mistplay is the #1 loyalty app for mobile gamers. Our community of millions of engaged mobile gamers uses Mistplay to discover new games to play and earn rewards. Headquartered in Montreal and launched in 2016, Mistplay has climbed the ranks as a media source for game publishers, most recently ranking Top 5 Best media sources for Global ROI and Retention in the 2023 Singular ROI Index. Follow Mistplay on LinkedIn for company news and updates or read more about how to partner with us at https://www.mistplay.com/advertising.

Media Contact 
Lauren Tascan
Candor
lauren @ candorcontent.com

Company Contact
Kyle West 
Mistplay
[email protected]

Media Contact

Lauren Tascan, Candor Content for Mistplay, 1 514-867-5050, [email protected], https://www.mistplay.com/

SOURCE Mistplay

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