Grimes encourages founders that “If you feel like you need to drive your business in a different direction, don’t wait. Take that first step and the road will open up in front of you.” He and Karla Jo discuss how companies can be proactive in utilizing data and investing in the outlier model to achieve better revenue outcomes.
Key takeaways:
- How to increase customer retention in the SaaS market
- Common mistakes to avoid when managing your tech customers
- How to implement the outlier model in the SaaS industry
- Why subscription models are the future of tech
Links:
LinkedIn: https://www.linkedin.com/in/brentgrimes/
Company website: https://www.reef.ai/
Disruption Interruption is the podcast where you’ll hear from today’s biggest Industry Disruptors. Learn what motivated them to bring about innovation and how they overcame opposition to adoption.
Disruption Interruption can be listened to via the Podbean app and is available on Apple’s App Store and Google Play.
About Disruption Interruption:
Disruption is happening on an unprecedented scale, impacting all manner of industries — MedTech, Finance, IT, eCommerce, shipping and logistics, and more — and COVID has moved their timelines up a full decade or more. But WHO are these disruptors, and when did they say, “THAT’S IT! I’VE HAD IT!”? Time to Disrupt and Interrupt with host Karla Jo “KJ” Helms, veteran communications disruptor. KJ interviews bad a**es who are disrupting their industries and altering economic networks that have become antiquated with an establishment resistant to progress. She delves into uncovering secrets from industry rebels and quiet revolutionaries that uncover common traits — and not-so-common — that are changing our economic markets … and lives. Visit the world’s key pioneers that persist to success, despite arrows in their backs at http://www.disruptioninterruption.com
About Karla Jo Helms:
Karla Jo Helms is the Chief Evangelist and Anti-PR® Strategist for JOTO PR Disruptors™.
Karla Jo learned firsthand how unforgiving business can be when millions of dollars are on the line — and how the control of public opinion often determines whether one company is happily chosen, or another is brutally rejected. Being an alumnus of crisis management, Karla Jo has worked with litigation attorneys, private investigators, and the media to help restore companies of goodwill into the good graces of public opinion — Karla Jo operates on the ethic of getting it right the first time, not relying on second chances and doing what it takes to excel. Helms speaks globally on public relations, how the PR industry itself has lost its way and how, in the right hands, corporations can harness the power of Anti-PR to drive markets and impact market perception.
About Brenton Grimes:
Brenton Grimes is the Founder and CEO of reef.ai, a customer revenue platform that helps companies predictably grow revenue with existing customers and fast-tracks net retention reporting. Brenton founded Reef with the goal of helping customer teams boost NRR by equipping them with data-driven metrics and actionable insights.
References:
1) Anderson, Ryan. “Don’t be Deluded by SaaS Metrics”, Fast Company, 21 December 2021, fastcompany.com/90708352/dont-be-deluded-by-saas-metrics.
Media Contact
Karla Jo Helms, JOTO PR™, 727-777-4619, [email protected], jotopr.com
SOURCE Disruption Interruption
