Award-Winning Actress, Dancer & Director Debbie Allen Joins Prevent Blindness and Regeneron to Launch the Gr8 Eye Movement and Raise Awareness of Serious Retinal Diseases


Retinal diseases impact a significant number of Americans. Almost 20 million Americans are living with some form of age-related macular degeneration (AMD) 2, the most common cause of irreversible blindness among the elderly age group. The advanced form of AMD is wet AMD, where vision loss can be very rapid if untreated.4

Diabetes is a leading cause of new blindness in the United States. 5 Consistently high blood sugar due to poor glucose control over time can damage small blood vessels in the body, including the eye. Diabetic retinopathy is a disease that damages the blood vessels in the retina, resulting in vision impairment. Left untreated, fluid can leak into the center of the macula, called the fovea, the part of the eye where sharp, straight-ahead vision occurs. The fluid makes the macula swell, blurring vision. This condition is called DME.5

“For 115 years, it has been our mission to prevent blindness and preserve sight,” said Jeff Todd, president and CEO, Prevent Blindness. “The learnings from our recent survey, along with the robust insights gleaned through our work in patient advocacy and public health, demonstrate the significant need for further awareness and education. It’s inspiring to have an icon like Debbie Allen joining the cause and encouraging others to prioritize their eye health.”

A recent survey of at-risk adults* found that an overwhelming majority (95%) lack knowledge about retinal diseases like wAMD, DME and DR, and therefore are not taking the necessary, proactive steps to take care of their vision. Survey findings indicate that most at-risk adults (67%) believe that vision loss is a normal part of aging. This is even as more than two-thirds of at-risk adults (70%) have experienced symptoms of retinal disease. However, the survey responses also indicate that, once equipped with knowledge about retinal diseases and their risk factors, a majority of those at risk (79%) will take steps to address changes in their vision. These insights underscore the importance of education and awareness.

“Regeneron is proud to collaborate with Prevent Blindness and Debbie Allen, to raise awareness of retinal diseases and the importance of getting regular eye health exams. The ability to see is a critical part of our lives, and people who are at-risk should be aware that retinal diseases can have an impact on their vision,” said Kevin Clark, Vice President of the Ophthalmology Commercial Business Unit at Regeneron. “With the Gr8 Eye Movement, we are working to help close the gap in retinal disease awareness and offering a simple way for people to remember to make their eye health a priority.”

To learn how you can join the movement, visit http://www.Gr8EyeMovement.com, where you can:

  • Access resources and information to make eye health a top priority
  • Find useful tips, including how to use an Amsler grid to detect any changes in vision, understand when to make an eye care appointment, and how to encourage loved ones to check their vision regularly
  • Sign up to receive emails with helpful reminders and engage with the Gr8 Eye Movement on social media for more helpful tips and insights

*This survey was conducted by Wakefield Research, which collected findings from 667 adults age 55+ who are at risk for retinal diseases; from May-June, 2023.

About Prevent Blindness
Founded in 1908, Prevent Blindness is the nation’s leading volunteer eye health and safety organization dedicated to fighting blindness and saving sight. Focused on promoting a continuum of vision care, Prevent Blindness touches the lives of millions of people each year through public and professional education, advocacy, certified vision screening and training, community and patient service programs and research. These services are made possible through the generous support of the American public. Together with a network of affiliates, Prevent Blindness is committed to eliminating preventable blindness in America. For more information, visit us at PreventBlindness.org, and follow us on Facebook, X, Instagram, Threads, LinkedIn and YouTube.

References:
1.    Lundeen EA, Burke-Conte Z, Rein DB, et al. Prevalence of Diabetic Retinopathy in the US in 2021. JAMA Ophthalmol. Published online June 15, 2023. doi:10.1001/jamaophthalmol.2023.2289
2.    Rein DB, Wittenborn JS, Burke-Conte Z, et al. Prevalence of Age-Related Macular Degeneration in the US in 2019. JAMA Ophthalmol. 2022;140(12):1202–1208. doi:10.1001/jamaophthalmol.2022.4401
3.    Hobbs SD, Pierce K. Wet Age-Related Macular Degeneration (Wet AMD) [Updated 2022 Nov 7]. In: StatPearls [Internet]. Treasure Island (FL): StatPearls Publishing; 2023 Jan-. Available from: https://www.ncbi.nlm.nih.gov/books/NBK572147/
4.    “Age-Related Macular Degeneration (AMD).” National Eye Institute, 22 June 2021. http://www.nei.nih.gov/learn-about-eye-health/eye-conditions-and-diseases/age-related-macular-degeneration. Accessed July 31, 2023.
5.    “DIABETIC MACULAR EDEMA (DME)” Prevent Blindness. https://preventblindness.org/diabetic-macular-edema-dme/. Accessed July 31, 2023.

Media Contact

Sarah Hecker, Prevent Blindness, 312.363.6035, [email protected], PreventBlindness.org

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SOURCE Prevent Blindness



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