DENVER, Sept. 27, 2023 /PRNewswire/ — Eastwall, an emerging leader in pureplay Microsoft Azure Consulting and Engineering, and Efferent Health, a leading innovator in healthcare data informatics and medical imaging, are pleased to announce a partnership to enhance services provided to…
Reading this, you’ll discover 2023 data-based best practices for a successful TikTok strategy.
BUCHAREST, Romania, Sept. 27, 2023 /PRNewswire-PRWeb/ — Initially positioning itself as the only platform dedicated exclusively to short-form video content, with the launch of a brand new post format, TikTok is expected to raise even more challenges for marketers looking to increase their brand’s exposure through the platform’s unique set of features and continuously growing userbase.
To help digital marketers better understand TikTok’s algorithm, in an attempt to create a more effective content strategy, Socialinsider – a top social media analytics, benchmarking, and social listening tool has conducted a study consisting in the analysis of more than 600K videos to uncover the latest performance trends and best practices for TikTok marketing in 2023.
From an engagement perspective, a decreasing tendency has been sizable ever since the beginning of the year.
What this new TikTok benchmarks study highlights and puts an emphasis on is how engagement fluctuates depending on various factors, like integrating a mention or not, an original sound, or a trendy song, all for different account sizes.
A couple of the most noteworthy findings of the research were that when integrating a trendy song, the smallest accounts (those below 5K followers) get a chance to increase their engagement by 20%. Furthermore, as indicated by data, for these same accounts, another tactic that has proven successful in generating more engagement is integrating a mention. This is a strategy that works exclusively for the smallest accounts because TikTok’s algorithm favors the newest, fast-growing profiles.
Reversely, for accounts that have already established a large follower base, most of the engagement comes from their community, being less pushed for discovery by new people, and therefore, a mention integration is not that relevant and does not lead toward an engagement lift.
By engagement, Socialinsider defines a post’s sum of interactions – including likes, comments, shares, and saves, then divided by the number of video views and multiplied by 100 to get the average engagement rate.
For more engagement on their TikTok videos, marketers should “leverage relevant news and industry topics since those are great ways to provide value and hot takes on timely and trending content,” said Adina Jipa, co-founder at Socialinsider.
Since TikTok is a video-centered social platform, KPIs such as video views or the average watch time also represent some of the vitally important metrics marketers need to monitor in order to evaluate their performance, topics that were also covered in the study introduced.
Socialinsider’s formula to calculate the average watch rate consists of a post’s views count divided by the total number of followers and multiplied by 100.
According to data, TikTok’s video view rate – a metric also known as watch rate – stands at an average of 14.49%, registering a 10% decrease compared to last year’s values.
Aiming to uncover what are the most effective content approaches for a successful TikTok strategy, Socialinsider’s research analyzed the platform’s average video view rate from multiple angles, correlating it with variables such as video and caption length.
Among the most notable performance benchmarks that the study has revealed are the stats indicating that shorter captions lead to a higher video view rate, as follows: captions with less than 10 words generate an average video view rate of 10.25%, those between 20-30 words a video view rate of 8.24% while the numbers continue to lower down as the caption length increases.
Lastly, the research also indicated that shorter videos perform better than longer ones and that after exceeding a 15-second video length, TikTok’s average video view rate decreases by 16.55%.
Top global companies, including TBWA, VMLY&R, Booking.com, Rolls-Royce, Volvo, and Mitsubi, use Socialinsider to enhance their social media performance. Users can experience the benefits of Socialinsider’s comprehensive features and analytics firsthand with a 14-day free trial.
To learn more about Socialinsider and how it can help businesses improve their social media strategies, visit www.socialinsider.io.
Press contact: [email protected].
Website: www.socialinsider.io
Media Contact
[email protected], Socialinsider, 40 737124090, [email protected], https://www.socialinsider.io/
SOURCE Socialinsider
The company’s IP portfolio is unrivaled in size and scope within the active suspension market
BOSTON, Sept. 27, 2023 /PRNewswire-PRWeb/ — ClearMotion, the leading software-defined chassis company revolutionizing the in-cabin experience, today announced its intellectual property portfolio has surpassed 500 patents and applications in the field. Reaching this milestone secures ClearMotion’s ability to protect its technological leadership in the industry. This significant milestone is a testament to the company’s commitment to innovation and its position as a key player in the automotive suspension industry.
The ClearMotion patent portfolio is superior in its breadth, depth, and flexibility, reflecting the company’s unmatched and unrivaled technological advances. The company’s patents cover a wide range of technologies to create an efficient, low-cost proactive suspension and road-sensing system. The company filed for its first patent in 2008 and its extensive IP portfolio is the result of more than a decade of focus on active suspension and vehicle control by a dedicated team of world-class engineers.
“We have the clear market advantage because of our intense focus on developing the ultimate active suspension system,” said Jack Ekchian, Director of IP and Research. “Surpassing 500 patents and applications is a demonstration of over a decade’s worth of work-intensive effort and commitment to improving the in-cabin experience.”
ClearMotion’s technologies deliver an unmatched experience of comfort, productivity and safety in a vehicle. The ClearMotion1 system mitigates unwanted motion in the car by adjusting the vehicle to the road surface. Not only that, but it also integrates with infotainment systems that deliver an immersive in-cabin experience.
“ClearMotion has been at the forefront of active suspension technology since its founding,” said Christian Steinmann, CEO of ClearMotion. “We are immensely proud to be leading the charge in this space and we are excited to bring this innovative technology to consumers next year. Our technology will give drivers and passengers back control of their time in the car for a truly enjoyable experience while they get where they’re going.”
Surpassing 500 patents and applications is a significant milestone in a recent long line of achievements positioning ClearMotion to revolutionize the automotive industry. In 2022, the company announced a $39 million investment, followed by an additional $32 million in 2023. Most recently, the company secured a landmark production order from an EV automaker and a partnership with BWI group. ClearMotion is preparing to deliver its game-changing active suspension and supporting technologies to consumers globally next year.
About ClearMotion Inc.
ClearMotion builds products enabling a next-generation user experience in vehicles. The company’s proactive suspension and road sensing software mitigate vehicle motion across uneven road surfaces. ClearMotion was founded out of MIT and has locations in Boston, USA, Birmingham, UK, and Shanghai, China. For more information visit https://www.clearmotion.com/.
Media Contact
Anna Craven, https://www.clearmotion.com/, 5127748886, [email protected], https://www.clearmotion.com/
SOURCE ClearMotion
He continues, “It blends cutting-edge technology with user-friendly design, making it a versatile choice for a wide range of lifestyles. The device offers immediate, discreet, and comfortable protection, fully addressing the needs of our members. Our entire team is thrilled about this new offering, as we believe it will open up new possibilities for our members and their families.”
Key Features of the MGMini Lite Include:
The MGMini Lite redefines the standards for Personal Emergency Response Systems (PERS) through its compact size and thoughtful features aimed at enhancing overall well-being. With a built-in step-counting feature, the device promotes a healthier lifestyle. Its modern-day design, coupled with 24/7 protection, gives users the confidence to stay active and engaged in their communities. More details on ordering the MGMini Lite can be found at medicalguardian.com or by calling 1 (800) 668-9200.
ABOUT MEDICAL GUARDIAN
Founded in 2005, Medical Guardian is a leading provider of innovative health solutions for aging adults, with 325,000+ active members in all 50 states. The company offers a full suite of connected-care medical alert systems that empower older adults to live a life without limits and age safely at home. Medical Guardian boasts a 93% customer satisfaction rate, achieves a 4.6+ star rating on Google Reviews, and was named a Top Medical Alert Device in 2023 by the New York Times Wirecutter and Forbes Health. For more information about Medical Guardian, please visit: www.medicalguardian.com
Media Contact
Holly Irgens, Medical Guardian, 1 6176804827, [email protected], https://www.medicalguardian.com/
SOURCE Medical Guardian
“We are extremely proud to be recognized as the Most Innovative Healthcare Company of 2023,” says Yossi Abraham, President and CEO of Zappix. “Zappix’s Digital Patient Engagement Solution serves as a bridge, connecting patients with the care they deserve while empowering healthcare providers with the tools to deliver personalized, responsive communication.”
The heart of Zappix’s innovation lies in its cloud-based solution, which streamlines workflows and seamlessly integrates with Electronic Medical Records (EMRs) and back-end systems. The digital solution provides a comprehensive Analytics Suite, equipping healthcare providers with invaluable insights for informed decision-making.
The company’s expertise in digital customer engagement has been harnessed to enrich care quality, streamline clinic operations, and redefine the patient experience. Zappix’s Digital Patient Engagement Solution helps with conveying pre and post procedure instructions, scheduling and appointment confirmation, patient education, referrals, and digital intake processes.
The real-world impact of Zappix’s solution is evident:
Receiving the “Most Innovative Healthcare Company” award for 2023 by CXO Outlook® Magazine is a testament to Zappix’s unwavering commitment to excellence and innovation in healthcare, and it underscores the company’s pivotal role in shaping the future of patient engagement.
About Zappix
Zappix transforms the patient journey with easy-to-use, modern digital patient engagement tools to improve the quality of care and increase patient satisfaction and loyalty. The cloud-based solutions enable workflow automation, rapid developments, seamless integration to EMRs & back-end systems, and provide a comprehensive Analytics Suite.
Zappix provides significant benefits and ROI: reducing costs by increasing containment rates for contact centers, improving customer experience and Net Promoter Score (NPS), creating new revenue opportunities using targeted promotional banners, and automation of revenue-generating use cases.
To learn more about Zappix, go to healthcare.zappix.com.
Contact
Zappix, Inc.
[email protected]
(781) 739-2770
Shannon Colbert
[email protected]
SOURCE Zappix
The comprehensive training provided by Wellness Workdays aims to eliminate fear and hesitation when starting conversations about mental health and substance use concerns. Key training topics include the responsible identification of potential mental illnesses or substance use disorders, assessing the risk of suicide or harm, nonjudgmental listening, offering reassurance and information, promoting professional help-seeking, and encouraging self-help and support strategies.
“Think of Mental Health First Aid as CPR for the mind,” explains Debra Wein, CEO of Wellness Workdays. “It equips individuals with the knowledge and skills to support those facing a mental health challenge. Just as we assist those with physical injuries, we can also extend a helping hand to those dealing with mental health difficulties, guiding them toward hope and recovery.”
At Turner Construction Company in Boston, participants said the training enhanced their confidence, making them feel “more informed and prepared” to assist individuals in a mental health crisis.
Sarah Royle, an Instructor for Mental Health First Aid at Wellness Workdays, states her mission as “empowering everyone with the understanding and tools to make a genuine difference in the lives of individuals struggling with mental health issues. Together, we dismantle the barriers of stigma while fostering a community that values compassion, empathy, and active support for one another’s well-being.”
To discover more about the Mental Health First Aid skills-based training program, visit https://www.wellnessworkdays.com/mentalhealth
About Wellness Workdays:
Wellness Workdays is a leading provider of measurable workplace wellness programs that produce quantifiable reductions in healthcare costs and improved employee productivity. With two decades of providing outcome-based wellness solutions, Wellness Workdays has helped organizations in all industries generate greater value through improved employee health. A Certified Woman-Owned Business Enterprise, we have earned industry recognition and best practices awards for our clients, including New Balance, Turner Construction, Merck KGaA, Skanska, Brown University, the Maine Department of Transportation, Rockland Trust Bank, The Maine Bankers Association and Harvard Business School. Visit https://www.wellnessworkdays.com and follow us on Twitter, Facebook, LinkedIn, and Instagram.
Media Contact
Media Relations, Wellness Workdays, (781) 741-5483, [email protected], www.wellnessworkdays.com
SOURCE Wellness Workdays
EMERYVILLE, Calif., Sept. 27, 2023 /PRNewswire/ — PhenomeX Inc. (Nasdaq: CELL), a functional cell biology company, announced the Opto® Memory B Discovery Human workflow, further expanding diversity of antibodies customers can discover on the Beacon® optofluidic platform. The new workflow…
Salvador Technologies reports that this joint product development collaboration will expand on the company’s rapid cyber-attack recovery solution for ICS and OT networks. The company’s patented rapid recovery technology provides three essential layers of defense, ensuring the operational continuity of workstations and servers of critical infrastructures and manufacturing systems.
The innovation behind Salvador Technologies’ rapid recovery technologies is based on the expertise of the company’s two founders, Alex Yevtushenko and Oleg Vusiker, who both served over ten years in the National Cyber Unit and elite Intelligence Corps of the Israel Defense Forces (IDF).
“This funding award from the BIRD Foundation is a significant recognition for us and brings together the two revolutionary cybersecurity concepts from our company and Salvador Technologies,” said Philip Huff, co-founder of Bastazo. “The product that we are co-developing will help companies better see the weaknesses in their ICS and OT networks that allow ransomware to penetrate into their critical networks and recover rapidly from inevitable attacks.”
The funding for this grant was awarded by the BIRD Foundation through its BIRD Cyber Program. This program is a joint initiative of the US Department of Homeland Security (DHS) Science and Technology Directorate (S&T), the Israel National Cyber Directorate (INCD), and the BIRD Foundation.
“The BIRD Cyber program advances the US-Israeli partnership through cyber innovation and collaboration in order to build more secure and resilient critical infrastructure for the benefit of both countries,” said Jaron Lotan, Executive Director of the BIRD Foundation. “As a result of a comprehensive selection process, we are proud to award this grant to Salvador Technologies and Bastazo from this important program.”
“As we ramp up our penetration into the US market, this grant is an amazing achievement for us and we are very proud to be representing Israel’s cyber innovations,” said Alex Yevtushenko, CEO of Salvador Technologies. “We are currently expanding our sales and support teams across the US, and this recognition from the BIRD Foundation serves as an important cornerstone for our entry into the US market.”
About Salvador Technologies
Salvador Technologies provides breakthrough technological solutions for operational continuity and cyber-attack recovery for Industrial Control Systems (ICS) and Operational Technology (OT), ensuring an easy validation of the backup integrity with an instant restoration test. The patented air-gap technology enables a full 30-second recovery from any scenario. The company’s expertise is based on more than ten years of experience in the National Cyber Unit and elite intelligence corps of the Israel Defense Forces (IDF) and on the passion for contributing to the global cyber security agenda. For more information, please visit www.salvador-tech.com.
About Bastazo
Bastazo, rooted in Arkansas, U.S., specializes in cutting-edge cybersecurity solutions. Its vision is to use artificial intelligence and advanced analytics to carry the burden of cybersecurity operations in critical infrastructures across industries.
About the BIRD Foundation
The BIRD (Binational Industrial Research and Development) Foundation encourages and facilitates cooperation between U.S. and Israeli companies in a wide range of technology sectors and offers funding to selected projects. The Foundation supports projects without receiving any equity or intellectual property rights from the participating companies or the projects themselves. BIRD funding is repaid as royalties from sales of products that were commercialized as a result of BIRD support. The Foundation provides funding of up to 50% of a project’s budget, beginning with R&D and ending with the initial stages of sales and marketing. The Foundation shares the risk and does not require repayment if the project fails to reach the sales stage.
Media Contact
Sharon Caro, Salvador Technologies, 972 0527927408, [email protected], https://www.salvador-tech.com/
SOURCE Salvador Technologies
This webinar will present and discuss strategies to proactively assess and implement diversity in clinical trial planning, partnering with sponsors and research sites to ensure the best outcomes. Experts from patient recruitment, site networks and in-home services discuss how a patient-centric approach will increase diversity while minimising burden, for patients and study teams alike.
Participants will learn the following during the webinar:
Outlining diversity goals:
Identifying patient-centric enrolment barriers and operational challenges:
Developing solutions that promote cultural sensitivity and minimise burden:
Including recommendations in study plans and ensuring compliance:
Join Ashmee Bharadia, Vice President, Accellacare In-Home Services; Susan Campbell, Senior Director, Patient Recruitment Services, ICON; and Tinaya Gray, Executive Director, Project Delivery, ICON, for the live webinar on Tuesday, October 10, 2023, at 12pm EDT (9am PDT).
For more information, or to register for this event, visit Taking a proactive and holistic approach to diversity assessment and planning.
ABOUT XTALKS
Xtalks, powered by Honeycomb Worldwide Inc., is a leading provider of educational webinars to the global life science, food and medical device community. Every year, thousands of industry practitioners (from life science, food and medical device companies, private & academic research institutions, healthcare centers, etc.) turn to Xtalks for access to quality content. Xtalks helps Life Science professionals stay current with industry developments, trends and regulations. Xtalks webinars also provide perspectives on key issues from top industry thought leaders and service providers.
To learn more about Xtalks visit http://xtalks.com
For information about hosting a webinar visit http://xtalks.com/why-host-a-webinar/
Media Contact
Vera Kovacevic, Xtalks, +1 (416) 977-6555 x371, [email protected]
SOURCE Xtalks
People with narcolepsy type 2 experience extreme daytime sleepiness but usually don’t experience muscle weakness activated by emotions. These patients usually have lighter symptoms and normal levels of hypocretin.
In this webinar, the featured speaker will share and discuss the following:
Join this webinar to gain insights on the overview of the adaptive immune response in narcolepsy type 1.
Join Dr. Guo Luo, Immunologist and Instructor, Stanford University School of Medicine, for the live webinar on Friday, October 6, 2023, at 1pm EDT (10am PDT).
For more information, or to register for this event, visit Adaptive Immune Response in Narcolepsy Type 1.
ABOUT XTALKS
Xtalks, powered by Honeycomb Worldwide Inc., is a leading provider of educational webinars to the global life science, food and medical device community. Every year, thousands of industry practitioners (from life science, food and medical device companies, private & academic research institutions, healthcare centers, etc.) turn to Xtalks for access to quality content. Xtalks helps Life Science professionals stay current with industry developments, trends and regulations. Xtalks webinars also provide perspectives on key issues from top industry thought leaders and service providers.
To learn more about Xtalks visit http://xtalks.com
For information about hosting a webinar visit http://xtalks.com/why-host-a-webinar/
Media Contact
Vera Kovacevic, Xtalks, +1 (416) 977-6555 x371, vkovacevic@xtalks.com
SOURCE Xtalks
