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AplusA Expands US Leadership Team with Appointment of Head of Innovation and Strategic Accounts

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NEWARK, N.J. (PRWEB)

AplusA Bell Falla, the US subsidiary of AplusA Healthcare Market Research Worldwide, has expanded its US leadership team with the recent hire of Dr. Karen Higginbottom as Head of Innovation and Strategic Accounts. In this role, Dr. Higginbottom will guide the development of new and innovative research products for the company’s healthcare clients as well as spearheading client strategy for AplusA’s largest accounts.

“We’re pleased to have Karen as part of the AplusA team,” said Pierre Pigeon, Founder and President of AplusA. “Her ingenuity and creativity will help to fuel our innovation engine.”

Dr. Higginbottom has over 25 years of oncology experience and is a published, peer reviewed author in the field of oncology and cancer research. In her 15 years in healthcare market research, Dr. Higginbottom has held senior leadership positions at several multi-national healthcare market research and consulting firms, including Lifescience Dynamics, Kantar Health, and Ipsos Healthcare. Dr. Higginbottom began her career working for the UK’s National Health Service (NHS) where she trained in Histopathology at Addenbrooke’s Hospital in Cambridge. Her research specialties include syndicated patient chart audits, patient journey work / buying process, KOL & influencer mapping as well as large segmentation studies.

“Karen’s positivity and strategic-oriented thinking will be a tremendous asset to AplusA as we look to propel our global business into our next 30 years,” said AplusA Bell Falla Chief Operating Officer and head of the company’s US business, Kevin M. Kelly.

Dr. Higginbottom holds a PhD in Leukemia from Queen Mary University of London.

“I look forward to working with this exceptional and dynamic team,” said Dr. Higginbottom, “taking on the toughest of challenges and helping our clients make informed decisions to take effective actions.”

About AplusA

AplusA (with US affiliate AplusA Bell Falla) is one of the world’s leading independent market research companies dedicated to healthcare.

Thanks to the excellence and commitment of our teams, our challenge for globalization has been well and truly met: more than half of our turnover is generated overseas, two-thirds of our services are international (conducted in 75 countries), and our teams are a true reflection of our business: multi-nationals. We are now, globally, among the Top 10 Global Healthcare Market Research Companies, and the Top 3 Independent Players. The acquisition of IFOP and Sociovision and their inclusion into the AplusA-IFOP group have even increased our capabilities to develop innovative solutions based on advanced techniques used outside the Health industry.

For more information on AplusA, please visit us at http://www.aplusaresearch.com.

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