“Families use professional advisors for everything from real estate to financial decisions, so getting the right professional expertise for senior care options should be no different.” – Larry Kutscher, CEO of A Place for Mom

NEW YORK (PRWEB)
December 06, 2022

As families gather together this holiday season, many caregivers will likely realize their aging relatives need more help and they may not be in a position to provide it. A Place for Mom, the nation’s leading senior advisory service, reports a 50% increase in calls from family caregivers immediately following major holidays like Christmas.

When mom and dad can no longer care for themselves, A Place for Mom’s trusted advisory service helps caregivers understand the right options across home care, assisted living and memory care. Its 24/7 “hotline” (1-800-MOMS-PLACE), provided at no cost to families, puts caregivers in touch with expert senior living advisors. These local experts offer personalized guidance and unbiased expertise based on families’ care, budget, location and timing needs.

“This holiday season you may notice mom or dad having memory lapses, being a little less stable getting around the house, or having a hard time managing their daily activities – it can be overwhelming and stressful to realize your parent is aging, and you may not know where to turn for help,” said Larry Kutscher, CEO of A Place for Mom. “There are steps you can immediately take to receive support, and it starts with calling A Place for Mom, where we can help you understand the many options available.”

There are more than 41 million caregivers of seniors in the U.S. today. Nearly 10 million of those feel a negative impact on their physical and mental health due to the balancing act they must play between their caregiving duties, work and other family responsibilities. With the 85 and older population expected to more than double by 2040, the emotional and physical toll of caregiving for aging parents is increasing rapidly.

A Place for Mom helps transform the caregiving experience by providing hundreds of thousands of caregivers with one-on-one support and guidance each year. “Families use professional advisors for everything from real estate to financial decisions, so getting the right professional expertise for senior care options should be no different,” added Kutscher. “The decision-making process for families is complex and emotionally challenging. A Place for Mom simplifies the journey for caregivers so they can make confident senior care decisions.”

According to recent family surveys conducted by A Place for Mom, nine of out 10 families who work with APFM would recommend the service to friends and family. Stories like the one below explain why.

“Your knowledge, coupled with your compassion and drive got me through the very difficult decision that I could no longer provide the level of care my husband needs,” shared a family caregiver in Port St. Lucie, Florida who worked with A Place for Mom over the holidays to find the right senior care for her husband. “I can’t think of anyone else who would have texted me Christmas morning to assure me that this would all work out and you would be with me the entire time,” she added. “You took a bleak Christmas morning and turned it into one with a ray of hope. I will be forever grateful for that.”

In addition to the 24/7 hotline, APFM provides the following helpful resources to families:

● Guidance on how to select and pay for senior care

● Checklists and tips on moving elderly parents to traditional or memory care facilities

● Guides to Veterans benefits and VA aid

● Essential tips to help prevent falls and other accidents

● Communication tips for discussing senior care with elderly parents and other family members

About A Place for Mom

A Place for Mom is the leading online platform connecting families searching for senior care with a team of experienced local advisors providing insight-driven, personalized solutions. As the nation’s leading senior advisory service, A Place for Mom’s mission is to enable caregivers to make the best senior living decisions. With hundreds of senior living experts nationwide, A Place for Mom helps hundreds of thousands of families every year navigate the complexities of finding the right senior living solution for their loved ones across home care, independent living, memory care, assisted living, and more. A Place for Mom’s service is provided at no cost to families because it is paid for by the senior living communities and care providers in its network. For more information, please visit aplaceformom.com.

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