Health

A $5M Seed Round and Nationwide Nordstrom Launch Kick Off Austin-Based Disco Skincare’s Success in 2021

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Disco’s clean and widely renowned skincare products.

“This is a category we really believe in, with momentum and a vision at Disco that make it a great fit for Midnight. We believe male consumers are getting serious about taking care of their skin, and Disco is the best positioned brand to help these men.”


WEST HOLLYWOOD, Calif. (PRWEB)

Disco Skincare is proud to share their latest fundraising and brand news, which is growing fast – the brand has experienced consistent, triple-digit month over month revenue growth since Summer 2020.

Disco just closed a $5M seed round from notable fundraising partners including Midnight Venture Partners in Austin, TX, with participation from fellow founders including Paul Hedrick, Founder of Tecovas; Bryan Mahoney, Founder of Arfa Brands/Former CTO of Glossier; and Taylor O’Neil, Founder of Richards Rainwater. The fundraise will help Disco continue to scale the business, expand their product offering, hire their core team, and accelerate their roll out to retail doors across the country.

According to Allied Market Research, the men’s personal care market is expected to garner $166 billion by 2022.

“I’ve known Disco founder Benjamin Smith for a few years now, and have gotten to witness first hand his resiliency and adaptability,” said Ryan Springer, Founder & General Partner at Midnight Venture Partners. “This is a category we really believe in, with momentum and a vision at Disco that make it a great fit for Midnight. We believe male consumers are getting serious about taking care of their skin, and Disco is the best positioned brand to help these men. We’re excited to deploy our resource to help scale and support what Ben has already built.”

In 2021, Disco entered 40 top Nordstrom doors as well as Nordstrom.com, including the Men’s Store in NYC; The Grove in Los Angeles, CA; Fashion Island in Newport Beach, CA; Scottsdale Fashion Square in AZ; Michigan Ave. in Chicago, IL; Perimeter Mall in Atlanta, GA; and South Coast Plaza in Costa Mesa, CA, with plans to hit hundreds more doors in 2021. The brand also recently debuted on Amazon in March.

The media is also taking note. In 2020, Disco’s Body Wash won a GQ Grooming Award, was named one of Rolling Stone’s “Essentials” and was also awarded the “Best New Brand of 2020” by AskMen.

Disco founder Benjamin Smith, who was recognized by Goldman Sachs (NYSE:GS) as one of the 100 Most Intriguing Entrepreneurs of 2020 at its Builders + Innovators Summit, introduced Disco skincare in 2019, at a time when only roughly 20% of adult men regularly use skincare products.

“We started Disco with a mission to empower men by introducing them to clean, powerful skincare products free of hyper-masculine branding and toxic ingredients,” he says. “We love working in the men’s skincare space because it’s still so early-stage. This is only the beginning and we’re excited to put this new funding to work to educate men on the importance of taking care of their skin”.

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