“When CASE put out a request to local dealers for machinery to support recovery efforts, we jumped right into action,” says Kevin Pittman, sales manager for Tidewater Equipment at their location in Live Oak, Florida, near Taylor County. “This disaster was right in our backyard, and the folks impacted by Idalia were our neighbors, family and friends. We wanted to help any way we could, and we were moved by the work Team Rubicon volunteers were doing across southern Georgia and the Florida Panhandle.”
CASE and its parent company’s foundation, CNH Industrial Foundation, have been long-time supporters of Team Rubicon and its mission. CASE deploys machinery through its dealer network to numerous disaster response and community service projects across North America, while the Foundation has supported efforts with monetary support. This year, CASE and Team Rubicon also initiated a new operator training program for Greyshirts at two CASE dealers (RPM Machinery and Lawrence Equipment) to prepare volunteers for exactly the kind of work needed in this operation.
“Helping people build communities is what drives CASE in everything we do. That includes rebuilding them when disaster strikes,” says Terry Dolan, vice president, North America, CASE Construction Equipment. “Our dealers in Florida and across North America are always ready to step up to the plate when the need arises. And we’re proud to play a part in the good work Team Rubicon is doing for those impacted by Hurricane Idalia.”
When it comes to responding to disasters, volunteers from the veteran-led nonprofit Team Rubicon are some of the first to arrive. Also known as “Greyshirts,” Team Rubicon volunteers include sawyers and heavy equipment operators who clear trees and debris from roads so emergency crews can access impacted communities.
In Taylor County, the destruction left by the high winds, rain and storm surge from Hurricane Idalia was especially severe. Roads across the county were blocked by trees and other debris while power was out in large portions of the county. After Taylor County’s emergency manager requested help, Team Rubicon, with the help of CASE machinery from Tidewater Equipment and CASE Power & Equipment of Florida, launched its first Idalia response on Sept. 1.
“Our continued partnership with CASE allows Team Rubicon to assist more communities in need before and after disasters strike,” said William Porter, Director of Operations Support for Team Rubicon. “We were able to quickly clear roads within hours of Hurricane Idalia making landfall in Florida and have continued to support the community with CASE machines from Tidewater Equipment Company. The commitment of CASE fuels this work and increases our capacity to assist survivors.”
In just the first week following landfall, volunteers brought their relief operation to completion, clearing 298 obstructions across multiple counties in Florida, moving over 490 dump truck loads of debris, and allowing thousands of survivors to regain access to emergency and essential services. Throughout the operation, which continued for months after the storm’s initial impact, CASE dealers were in it for the long haul, supporting Greyshirts with critical equipment to help get the job done as quickly as possible.
“Despite all the destruction left by Idalia, we felt privileged to be in a position to help with the powerful equipment Team Rubicon needed,” says Jeff Heinemann, Director, CASE Power & Equipment, Florida. “Supporting each other in good times and bad is what we’re all about, and we’re proud to be part of a network at CASE that shares those values.”
To learn more about the ways CASE Construction Equipment and CNH Industrial support Team Rubicon visit Team Rubicon | CASE Construction Equipment (casece.com). To become a Greyshirt volunteer, go to https://teamrubiconusa.org/.
About CASE Construction Equipment
CASE Construction Equipment is a global full-line manufacturer of construction equipment that combines generations of manufacturing expertise with practical innovation. CASE is dedicated to improving productivity, simplifying operation and maintenance while achieving lower total cost of ownership for fleets around the world. The CASE dealer network sells and supports this world-class equipment, by offering customized aftermarket support packages, hundreds of attachments, genuine parts and fluids as well as industry-leading warranties and flexible financing. More than a manufacturer, CASE is committed to giving back by dedicating time, resources and equipment to building communities. This includes supporting disaster response, infrastructure investment, and non-profit organizations that provide housing and resources for those in need.
CASE Construction Equipment is a brand of CNH Industrial N.V., a World leader in Capital Goods listed on the New York Stock Exchange (NYSE: CNHI) and on the Mercato Telematico Azionario of the Borsa Italiana (MI: CNHI). More information about CNH Industrial can be found online at http://www.cnhindustrial.com/.
About Team Rubicon
Team Rubicon is a veteran-led humanitarian organization that serves global communities before, during, and after disasters and crises. Founded following the Haiti earthquake in 2010, the organization has grown to more than 160,000 volunteers across the United States and has launched over 1,100 operations domestically and internationally. To drive equity across disaster and humanitarian services, Team Rubicon focuses on three areas of impact: disaster services- from mitigation to immediate response to recovery; rebuild services — maintaining the fabric of communities through resilient building methods; and international services- providing emergent and surge medical services, WASH, and disaster risk reduction. The organization is featured in the Roku original series titled Team Rubicon, which highlights the work of Greyshirt volunteers assisting communities across the country. Visit http://www.teamrubiconusa.org/ for more information.
Media Contact
Kimberly Weidman, CASE Construction Equipment, 262-234-7264, [email protected], https://www.casece.com/
Devon Miller, Team Rubicon, 661-753-6886, [email protected]
SOURCE CASE Construction Equipment
