First Response™ Proudly Supports RESOLVE’s Mission to Help the Infertility Community ‘Find Their Voice’ During National Infertility Awareness Week®


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First Response™ continues its support of RESOLVE: The National Infertility Association during National Infertility Awareness Week (NIAW, April 23-29) and beyond for the millions of people who struggle to build a family. In recognition of this year’s NIAW theme of #FindYourVoice, First Response™ and RESOLVE are shining a light on the challenges faced by those experiencing infertility with a social media campaign that encourages critical conversations, reinforces the importance of finding support and provides resources to empower the infertility community.

“We established NIAW nearly 35 years ago with a mission to change the conversation surrounding infertility and empower those within our community to share their stories so that others would feel less alone,” says President and CEO of RESOLVE, Barbara Collura. “Aligned with this year’s theme, our goal is to inspire those experiencing infertility to ‘Find Your Voice.’ With the help of our longtime partner, First Response™, we are encouraging meaningful dialogue and creating a safe space to do so.”

During NIAW, infertility advocate Shannon Willardson is hosting two important Instagram Live sessions with RESOLVE and First Response™ to share her story and experience with IVF, while spotlighting various issues commonly faced throughout the infertility journey and sharing resources available to the community, including emotional support.

“My journey to motherhood hasn’t been easy. I have three beautiful children for whom I’m so grateful and am still trying to grow my family through IVF,” says Willardson. “Infertility can be isolating, but hearing other people’s stories and connecting with those going through similar struggles has brought hope to my life. That’s why I’m honored to share my story and how I’ve found—and still am–finding my voice.”

Throughout the week, Willardson will be joined on Instagram Live by experts Banafsheh Kashani, M.D., OB-GYN, a reproductive endocrinologist and infertility specialist, and RESOLVE Board Chair, Elizabeth Grill, Psy.D., a clinical psychologist and medical researcher specializing in the emotional aspects of infertility. Together, they will educate the public on the mental, emotional and physical obstacles that the infertility community faces and share ways to support them.

“First Response™ is committed to supporting women and couples as they navigate their path to parenthood, no matter where they are in their journey,” says Jennifer Gargano, Brand Manager for First Response™. “That’s why we are proud to partner with RESOLVE this NIAW to continue the conversation around infertility challenges and experiences and provide resources for those who need them most.”

RESOLVE.org is home to many resources for the infertility community, including free support groups, books, podcasts, and more. Last year in light of NIAW 2022, First Response™ and RESOLVE joined forces to rebuild RESOLVE’s network of support groups that took a hit due to COVID-19. To learn more about the support group initiative or start or join a support group, visit resolve.org/firstresponse. Last April, First Response™ also launched The Pregnancy Hub by First Response™, an online community for those navigating trying to conceive (TTC), pregnancy and motherhood.

Follow First Response™ and RESOLVE on Instagram to be notified about the Instagram Live series and to stay informed about other events occurring throughout NIAW 2023.

About RESOLVE: The National Infertility Association:

Established in 1974, RESOLVE: The National Infertility Association is a non-profit organization with the only established nationwide network mandated to promote reproductive health and to ensure equal access to all family-building options for anyone experiencing infertility or challenges in building their family. RESOLVE addresses this public health issue by providing community to all who need it, connecting them with others who can help, empowering them to find resolution and giving voice to their demands for access to all family-building options. For more information, visit http://www.RESOLVE.org.

About First Response™:

For over 30 years, First Response™, the #1 Pharmacist Recommended(1) pregnancy test brand, has been dedicated to being a source of truth and guidance by offering an array of products that deliver fast, accurate results when you need them most, including First Response™ Early Result Pregnancy Test that detects all forms of the pregnancy hormone commonly found in urine and can tell you six days sooner than your missed period(2). The Pre-Seed™ Fertility Lubricant is designed to be isotonic and pH balanced, similar to that of the vaginal environment, to aid in supporting sperm survival. For more information, visit http://www.FirstResponse.com.

(1) 2022 Top Recommended Health Products, U.S. News & Pharmacy Times https://health.usnews.com/drugs/rankings/top-rec-pregnancy-testing

(2) In laboratory testing, Early Result Pregnancy Test detected pregnancy hormone levels in 76% of pregnancy women 5 days before their expected period. See package for details about testing early.

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