Protea™ Launches as First-of-its-Kind Platform to Empower Women Through Virtual Skincare Consultations


Protea™ (Pro-tee-uh), a skintech brand, is excited to announce the launch of their Skin Support Consultations, a revolutionary virtual consultation platform that connects clients with licensed and vetted estheticians from all over the country to provide personalized advice on the best skincare products and routines.

It started in college, when founder Mackenzie Jorns was diagnosed with advanced Lyme Disease. This experience required her to learn about the connection of body alignments presenting as skin conditions. For her it was acne and eczema, and she realized the products she needed didn’t exist. Through her own research and experimentation, Mackenzie developed the knowledge of ingredients and product formulations to launch her curated products under the name Protea, named after an African flower she loves that symbolizes strength and courage. She then launched a buy one product, donate one business model, where for every beauty product sold, Protea donates a SkinConfidence™ Skincare Kit to an unhoused woman at a low-barrier shelter or detox facility. This passion for empowering women through self-care led her to create the Skin Support Consultations platform.

Protea’s innovative platform offers easy, affordable, and truly transformative ways for estheticians to connect with clients. The platform is launching with 8 licensed estheticians, easily booked using their online booking platform (http://www.bookprotea.com). The majority of the estheticians have 10+ years of experience and come highly recommended by their clients and by Mackenzie. Their network of professionals offers a range of specialties, ensuring that there is a perfect fit for every customer. Prices for a 30-minute consultation range from $39-$79, depending on the chosen professional. Estheticians using the platform keep 100% of the rates they set for their consultations, ensuring that the community is beneficial not just to the customers, but also the licensed professionals.

“I started Protea’s Skin Support Consultations because I wasn’t able to find virtual solutions that were unaffiliated with products, ie. “Book a session… and then receive personal curated skincare products that the company sells.” It felt disingenuous, like there was an underlying motive behind every product suggestion,” says CEO and Founder, Mackenzie. “Our platform is for clients that are looking for skincare advice on everything from lifestyle changes, major life events and even creating a basic skincare routine. It also allows them to ask any questions they have and get tailored advice and education from the comfort of their home and with recommendations in a price range they are comfortable with.”

Protea Skin Support Consultations are the only virtual consultations that are both brand agnostic and available with top tier licensed professionals that give tailored advice and recommend products based on their experience and expertise in the industry. Mackenzie feels strongly that women from all walks of life should have access to licensed professionals to ask for advice on products that make sense for their skin and at a price point they can afford, so the professionals on her platform are well versed in all kinds of skincare products from drugstore, boutique to professional grade.

“I am really excited to be a part of Protea as it allows me to reach people who need the help of a licensed professional but can’t easily make it into my New York studio.” says Shannon Jones, an esthetician with 20+ years experience who can be found on the Protea Skin Support platform. “Virtual meetings are the new norm, so there’s no reason why they can’t be used to help people get better results with their skincare. If I think a client needs in-person treatment after our first consultation and they are not based in NYC, I can recommend another Protea esthetician in their area or provide a detailed plan that they can share with a professional of their choosing. I’m not in the business of falsely leading anyone on for my benefit.”

Protea’s Skin Support Consultations offer a unique opportunity for customers to receive personalized skincare advice from licensed professionals in their own home, while also empowering women through self-care. With the launch of this first-of-its-kind platform, Protea is poised to make a significant impact in the beauty industry, and customers and estheticians alike are sure to benefit from this exciting new development. Visit http://www.bookprotea.com to book your consultation today.

Press Contact: Allison Ullo

Email: allison@withsarapr.com

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