MDsave announces New Hires and Promotions to its Leadership Team


Charlie Byrge, chief commercial officer, MDsave

MDsave, the nation’s leading online medical service marketplace connecting providers, employers and consumers to affordable and accessible healthcare, announced today three promotions and a new hire supporting an expansion of sales and marketing efforts. In addition to providing patients with the ability to shop for affordable and transparently priced procedures, MDsave offers a direct contracting engine for health system partners seeking to connect with local and national employers.

“Adding to our team is a direct result of the employer demand we are experiencing for shoppable healthcare services to reduce healthcare costs and improve retention in a competitive market,” says Paul Ketchel, chief executive officer of MDsave. “This is also driving rapid growth for our provider partners who desire to establish direct contract relationships with local employers to build consistent volume.”

Charlie Byrge has been promoted to chief commercial officer, formerly serving as chief revenue officer. In this new role, he is now responsible for sales, account management, sales operations, product, finance, and technology. More information about Charlie Byrge is available here.

Kate Rogow has been promoted to senior vice president, account management and strategic growth. In this role, she will provide leadership to company-wide activities and strategies focused on generating, maintaining, and increasing revenue. Kate Rogow will report to Charlie Byrge, chief commercial officer. More information about Kate Rogow is available here.

Branson Lankster has been promoted to vice president, operations and strategy. He will continue to lead operations and business intelligence teams and will assist in setting and executing on organizational strategy. Branson Lankster will also report to Charlie Byrge, chief commercial officer. More information about Lankster is available here.

Christy Friedman joins MDsave as a new director of marketing. She leads brand strategy, account management engagement, and strategic marketing for employers, providers, and consumer marketing. Prior to MDsave, she was the marketing communications manager at Ascension leading national marketing efforts for Employer Solutions, and formerly a communications program manager at Vanderbilt University Medical Center. More information about Friedman is available here.

About MDSave

Headquartered in Nashville, TN, MDsave is the nation’s leading online medical service marketplace connecting providers, employers and consumers connecting to affordable, reliable high-quality healthcare at fair, transparent prices. Through innovative technology, MDsave simplifies the healthcare billing process for patients and providers through bundled pricing and upfront payment. MDsave’s patented technology also supports employers and payers to deliver more value to employees and policyholders minimizing out-of-pocket deductible costs. For more information, visit http://www.mdsave.com.

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