AsSeenOnTV.pro and Kevin Harrington Launch DRTV Campaign with Lewie


Daily flossing is one of the easiest and least expensive ways you can improve your oral health, which directly affects your overall health. Developed by a dentist, and clinically proven to be more effective than a standard floss pick, Lewie helps people maintain healthy smiles.

Perfect for on-the-go, Lewie offers organic lip balm and multi-filamented dental floss in one convenient package. The lip balm is a blend of organic oils, shea butter, and beeswax complemented by herbal extracts. The multifilament floss is vegan wax coated, making it easy to guide between teeth and provide a superior clean. Plus, its flavors are designed to make flossing fun!

“Put your best smile forward wherever you go, with Lewie,” says Amanda Lewis, Founder of Lewie. “Your lips are going to love our organic balm. Plus, our multi-filamented dental floss will keep your smile healthy and fresh. We’re so excited to be working with AsSeenOnTV.pro and help even more people out of the classic dilemma of not having floss while they’re out and about!”

“Combining floss with lip balm and being able to fit them conveniently in your purse is a genius idea,” says Lisa Vrancken, Executive Vice President of AsSeenOnTV.pro. “I know Lewie has helped save a lot of selfies by enhancing smiles!”

As part of its DRTV campaign with AsSeenOnTV.pro, Lewie will be appearing in 30 second spots set to air nationwide and feature the original Shark himself, Kevin Harrington. AsSeenOnTV.pro is comprised of an award-winning team of producers, writers, videographers, and editors as well as industry veterans dedicated to finding the latest, most innovative products and ideas, and putting them on the DRTV map.

About AsSeenOnTV.pro

Headquartered in South Florida, AsSeenOnTV.pro is a full-service production, branding, and marketing company that specializes in direct response television, short- and long-form commercials, and brand building. Based out of a 25,000+ sq ft, state-of-the-art studio, the company’s creative team handles every aspect of production from script to screen to airing. For nearly two decades, AsSeenOnTV.pro’s veteran staff of writers, producers, videographers, and editors has amassed more than 50 Telly Awards, thousands of prestigious clients, and over $20 million in television placements.

About Kevin Harrington

As the inventor of the infomercial, founder of As Seen on TV, and one of the original Sharks on Shark Tank, Kevin Harrington has worked with some of the world’s biggest celebrities and launched some of the best-selling DRTV campaigns in history. Since producing his first 30-minute infomercial in 1984, Harrington has been involved in over 500 product launches that have resulted in over $5 billion in sales. Now, in his latest venture with AsSeenOnTV.pro, Harrington is on the hunt for the best new products and ideas, bringing them to homes everywhere through personalized DRTV campaigns featuring the Shark.

For more information on Lewie, please visit http://www.mylewie.com.

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