Attn: Grace Co-Founders Mia Abbruzzese and Alexandra Fennell
Attn: Grace is disrupting the $32B personal care market for older women with modern, more sustainable solutions for age-old problems.
BOSTON (PRWEB)
March 16, 2022
Attn: Grace, the female-founded company disrupting the $32-billion-dollar personal care market for older women, announced it has earned its B Corp™ certification with a top-ranking impact score of 107.
The B Corp.™ certification has become culturally synonymous with being a force for good. Attn: Grace is the first brand in its category to have achieved B Corp.™ status. The rigorous certification process required Attn: Grace to pass B Lab’s independent third-party verification, proving that its operations meet B Lab’s high standards of social and environmental performance, accountability, and transparency.
Incontinence impacts roughly half of women over 50 and represents a massive $10 billion dollar industry that’s ripe for change. Conventional incontinence products use petroleum-based top sheets that are treated with chlorine bleach and embellished with synthetic dyes and fragrances.These ingredients cause varying degrees of skin irritation for many women who use them, ranging from mild discomfort to painful irritation, rashes, and swollen, inflamed skin. They’ve also been flagged as potential endocrine disruptors.
Attn: Grace launched in 2020 with the first-ever line of skin-safe, sustainably sourced, designed and packaged incontinence products for women, replacing petroleum and other harsh chemicals with gentle, renewable, plant-based materials. The result is a product that provides superior absorbency and unparalleled comfort, while minimizing the environmental impact of a single-use disposable. Attn: Grace products are also free of fragrance, dyes, chlorine, BPA, latex, VOC’s, phthalates and parabens, ensuring that everything that comes into contact with the user’s skin is made from safe, gentle, organic materials.
Co-Founder Mia Abbruzzese: “There has been amazing innovation around cleaner, greener beauty and femcare in recent years, and we’re excited to bring that to an audience that really hasn’t experienced it yet because they’ve historically been so overlooked. With a female-led R&D team and our best-in-class partners, we’re raising the bar.”
Attn: Grace joins over 4,000 certified B Corps™ to date, selected from more than 60,000 applicants across 150 different industries and 74 countries, all with one unifying goal: to redefine success in business and be an ongoing force for good. Attn: Grace also recently scored a spot on Fast Company’s list of the “World’s Most Innovative Companies of 2022”. Co-Founder, Alexandra Fennell: “We’re proud to be improving women’s quality of life in really fundamental ways that impact her every single day and to be pushing the boundaries of sustainable innovation in a space that generates immense amounts of waste. Our team is excited to use these most recent milestones as part of a larger framework against which we’ll continue to measure our progress towards our larger, longer term goals.”
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ABOUT ATTN: GRACE
Attn: Grace is the first personal care brand for (and by) women as they age, designing modern, more sustainable solutions for age-old problems. They create high-performance solutions for women’s evolving personal care needs, combining cutting-edge technology with powerful, plant-based ingredients that are skin-safe and kinder to our planet. For more information, visit attngrace.com and follow us on LinkedIn at https://www.linkedin.com/company/attn-grace/?viewAsMember=true
MEDIA CONTACTS
Mia Farnham
Email: miaf@attngrace.com
Phone: 978-821-8867
Alexandra Fennell
Email: alex@attngrace.com
Phone: 617-678-2539
ABOUT B LAB
B Lab is a non-profit that serves a global movement of people using business as a force for good. B Lab’s initiatives include B Corp™ Certification, administration of the B Impact Management programs and software, and advocacy for governance structures like the benefit corporation. The B Corp™ community works toward reduced inequality, lower levels of poverty, a healthier environment, stronger communities, and the creation of more high-quality jobs with dignity and purpose. By harnessing the power of business, B Corps™ use profits and growth as a means to a greater end: a positive impact for their employees, communities and the environment.
ABOUT FAST COMPANY
Fast Company is the only media brand fully dedicated to the vital intersection of business, innovation, and design, engaging the most influential leaders, companies, and thinkers on the future of business. Headquartered in New York City, Fast Company is published by Mansueto Ventures LLC, along with our sister publication Inc., and can be found online at http://www.fastcompany.com.
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