Bel Mondo Beauty Announces Distribution Agreement With Buy2Sell, Leading B2B e-Commerce Platform in Asia Pacific Region


Bel Mondo Beauty, a leading provider of premium treatment masks, announced today it has reached an agreement with Buy2Sell (LLHP PTE LTD, Singapore) to market and distribute its skin care products in Vietnam.

Established in 2015, Buy2Sell services B2B clients through its top-performing e-commerce platform (https://buy2sell.vn) as well as through a network of retail outlets located in prominent shopping centers, including Lotte Mart in Ho Chi Minh City. More than 120,000 registered wholesale buyers have access to Buy2Sell’s diverse range of branded goods — cosmetics, food and beverage, fashion, appliances, pharmaceuticals, and electronics – sourced from companies in 60 countries.

Bel Mondo Beauty is a private brand with a loyal following among skin care professionals, who typically add Bel Mondo’s premium masks to popular aesthetic services. Founded in 2012, the company was the first US brand to offer a sheet mask line that exclusively featured bio cellulose, an advanced microbial fabric that excels at soothing and hydrating skin. Two years ago, Bel Mondo collaborated with Oncology Spa Solutions to develop an “oncology approved” sheet mask, safe for use on compromised skin.

“Working with Buy2Sell brings our niche brand the benefits of their considerable scale and market reach,” noted Bel Mondo President Lou Martelli. “Their investment in logistics and infrastructure and the strategic partnerships they have forged with influential retailers like Lotte Mart will help to establish our brand in a region that has begun to embrace higher-end, eco-friendly skin care options like ours.”

Beauty and personal care revenues in Vietnam reached approximately $2.3 billion in 2021 and are expected to grow at a 5.9% compound annual growth rate through 2025, according to Statista.com. Long-term trends like financial independence for working women and greater interest in natural and organic products among youth are key growth drivers.

Buy2Sell experienced significant growth in 2021, with revenues tripling year-over-year, thanks in part to the accelerated use of e-commerce platforms necessitated by the pandemic. The company has six retail outlets in Vietnam and plans to expand to more than 40 stores by the end of 2022.

About Bel Mondo Beauty

Bel Mondo Beauty develops and markets premium bio cellulose treatment masks used to enhance the outcome of aesthetics services. Our distinctive product line is trusted by estheticians in the treatment rooms of the finest spas and medical spas. Bel Mondo is a Mission Partner to Oncology Spa Solutions, a leading educator in oncology esthetics.

About Buy2Sell

Buy2Sell Vietnam is a leading B2B e-commerce platform with the largest source of imported goods in the country since 2015. It is distributing more than 200,000 goods from more than 60 countries around the world and has over 120,000 wholesalers in Vietnam. Buy2Sell is in partnership with UOB Bank (Financial lending BizMerchant), CJ Logistics (import and export logistics service), and large retailers like Lotte Mart and SC Vivo City.

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