Global Leader in Clean Air Technology Kimre Debuts 1st Consumer Product


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“The PurePerformance Mask goes beyond just protection from COVID – it’s a tool toward achieving the healthiest lifestyle possible. Whether worn in a crowded store, while traveling, during the Flu season, you name it – our mask is there for you to live your best life.”

Global leader in clean air technology Kimre announces today the debut of its first direct-to-consumer product – the PurePerformance Mask – on sale now at https://pureperformanceco.com/. Using Kimre’s Puramid Filtration Technology, the PurePerformance Mask consists of a structured, interlaced fabric that is 95% effective in filtering down to three-micron particles and 99% effective in filtering pollen particles and other allergens. Exceeding the CDC requirements of fit, filtration, and breathability, all in a sleek black design, the PurePerformance Mask enters the market as a superior option for everyday use – ideal for travel, running errands, the gym, and more.

A year into the COVID-19 pandemic, as many people are considering wearing face masks long term, there is a growing need for quality masks that provide maximum protection. With less than 22% of the worldwide population fully vaccinated (less than 40% here in the U.S.), and Delta variant cases on the rise, COVID-19 is still deeply effecting communities everywhere, further demonstrating the continued need for masks. Plus, many people have adopted wearing face masks in daily life for reasons that extend beyond health.

“The COVID-19 pandemic has demonstrated the power of the mask,” said Kimre founder George C. Pedersen. “The PurePerformance Mask goes beyond just protection from COVID – it’s a tool toward achieving the healthiest lifestyle possible. Whether worn in a crowded store, while traveling, during the Flu season, you name it – our mask is there for you to live your best life.”

The inspiration behind the PurePerformance Mask was not a global pandemic. 20 years ago, Kimre founder and engineer George C. Pedersen collaborated with like-minded clean air advocates to develop a material used to fabricate dust masks, which were first tested and approved by woodworkers in Australia. In early 2020 when consumers all over the world needed premium air filtration masks just to go to the gym or grocery store, Mr. Pedersen had already developed the Puramid Filtration Technology that met CDC guidelines and was soft enough to wear all day. The PurePerformance Mask was born.

PurePerformance Mask Benefits:

  • Premium double-layered yet breathable nano-mesh fabric for maximum breathability
  • Revolutionary Puramid Filtration Technology filters 95% of airborne particles that carry the COVID-19 molecule and filters 99% of pollen and other allergens
  • Soft, lightweight, and stretchable fabric creates a cool, customized, and comfortable seal
  • Adjustable ear loops, assuring maximum comfort
  • Soft and adjustable nose inserts fit your face and create a strong seal, so air goes out, not up
  • Durable enough to wash and dry for daily use
  • Chemical free

Where to Buy:

The PurePerformance Mask is available for $49 and can be purchased at https://pureperformanceco.com/, which includes free and fast shipping within 48 business hours.

ABOUT KIMRE

With a vision to clean the world and create a better environment for future generations, Kimre was founded in 1973 by MIT Graduate and Florida native, George C. Pedersen. For more than 40 years, Kimre has been proud to locally manufacture our products in the United States. Fueled with passion and determination, Kimre grew from a small local business with a big vision to being a global leader in the battle against pollution.

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