DUOBACK Co., Ltd Gets Preliminary Global Distribution Deal Through the Company’s Kickstarter Campaign for Duorest On


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Less than 1% of Kickstarter campaigns ever reach $100,000 in funding and DUOBACK is hoping that their campaign will reach that legendary status and help all of its supporters improve the quality of their posture and lower back health.

Moments after launching the Kickstarter campaign for Duorest On, a smart cushion that uses pressure sensors and machine learning algorithms to feed its users tailored data to improve their posture, premium ergonomic lifestyle product brand, DUOBACK, received $10,000 in funding from a third party company that wishes to be the sole distributor in Russia.

With this historic deal, the Duorest On campaign has surpassed its initial funding goal of $10,000. DUOBACK has announced that the funds raised from the Kickstarter campaign will be used to begin the mass manufacturing process for the Duorest On smart cushion. Now that the campaign has only three weeks left before it ends, DUOBACK is hoping that the Kickstarter backer community will be able to discover the merits of the Duorest On cushion and help the campaign surpass the $100,000 mark. Less than 1% of Kickstarter campaigns ever reach $100,000 in funding and DUOBACK is hoping that their campaign will reach that legendary status and help all of its supporters improve the quality of their posture and lower back health.

Duorest On was initially designed to provide individuals a thoughtful and methodical way to improve one’s posture for life. Three key components play a crucial role in providing this benefit. The tailored form factor of the cushion, combined with the high-density foam material it is made from encourages the user to sit in a natural position that places less burden on the lower back portion of the body without sacrificing comfort. Once the user is sitting on the Duorest On smart cushion, the pressure sensor film located inside the cushion begins to automatically recognize which area is receiving more or less pressure than necessary. Finally, the data is fed through a machine-learning algorithm that will then create and send a customized guide via a smartphone application to help the user adjust specific points of the body in order to develop a proper posture. Over time, the goal is to help the user subconsciously sit with a proper posture so that it can be built as muscle memory. A proper posture would relieve both neck pain and back pain since the pressure within the body would be evenly distributed.

With a little less than two week left, the Duorest On Kickstarter campaign will be concluding on Wednesday, February 24th 2021 at 9:05 pm. Individual pre-orders for the extremely limited $132.00 super early bird reward tier (30% off retail) are still available. Any journalists, editors, or social media influencers interested in receiving a Duorest On cushion to review are encouraged to reach out through the Kickstarter campaign.

Alternatively, any business inquiries can be made to Charlie Lee, Head of Overseas Business for DUOBACK:

Email: charlie@duoback.co.kr

Phone: +82-10-7927-3050

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