NEW YORK (PRWEB)
December 03, 2020
Upgraid, the first ever wellness company with a science-based approach, has announced a collaboration with Naturex, part of Givaudan, to expand its product portfolio.
Through the collaboration, Naturex will provide Upgraid with state-of-the-art clinical science that backs the benefits of natural formulations increasingly in demand in the market today. This will allow Upgraid greater focus in delivering better, healthier, organic ingredients to consumers.
“All organics are not created equal,” said Helene Rutledge, co-founder of Upgraid. ”Naturex is known as a best in class provider of the finest organic, sustainable, ethically sourced raw ingredients available. Their worldwide network of agronomists works closely with local partners to facilitate responsible practices in the supply chain, biodiversity, and local entrepreneurship. Our collaboration will provide better solutions to a society rapidly moving towards proactive, plant-based preventative health and wellness lifestyles.”
The collaboration of the two companies began with the launch of Upgraid’s first product, Perform: Daily Inflammation (™). Perform: Daily Inflammation (™) is backed by rigorous clinical data and demonstrated to help reduce soreness and recovery time, when taken daily, proactively. It is a standardized, proprietary blend of the following organic ingredients found in nature and formulated by scientists to work better together.
Naturex’s TurmiPure Gold®, the most bioavailable organic turmeric extract, which has been associated with helping to support healthy joint function Organic ashwagandha, which has been shown to help consumers manage stress by maintaining healthy cortisol levels Organic tart cherry fruit and organic ginger root, which have shown effects in supporting the immune system and reducing muscle soreness.
The two companies will continue using the collaboration as a growth catalyst through future product launches. In exchange for playing a significant role in Upgraid’s product expansion, Naturex will gain exclusive access to Upgraid’s consumer-facing market innovation, psychographics, and purchasing analytics.
“We are excited about the collaboration and have been impressed by Upgraid’s rigorous review of the science behind the ingredients they use,” stated Emilie Fromentin, Head of Explore Health, Wellness and Nutrition at Givaudan Taste & Wellbeing. “We look forward to providing our expertise, high quality ingredients and state-of-the-art science and formulation knowledge to help contribute to beneficial outcomes for customers.”
With a mission to reduce the amount of daily artificial ingredients that society takes, Upgraid aims to do just that – provide beneficial outcomes for customers by delivering clinically tested and science-backed products with zero chemicals, zero compromise, and zero false promises backed by 100% transparency and organic ingredients.
“We came together to take a rigorous, scientific approach to fully organic products,” said Justin Kamine, co-founder of Upgraid. “Reverting society and human health to the way we started, by using diet as a form of preventative healthcare. Being proactive and preventative is much needed. Unfortunately, we have become accustomed to too many quick fixes rather than addressing the underlying problems.”
Neither Perform: Daily Inflammation™ nor TurmiPure Gold® are intended to diagnose, treat, mitigate, prevent or cure any disease or medical condition.
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About Upgraid
Upgraid is an organic wellness company that drives healthy aging by developing and leveraging the latest technology and market innovation. Founded by Helene Rutledge, a chemical engineer and former big pharma C-suite executive, and Justin Kamine, a Forbes 30U30 for food and impact entrepreneur. Upgraid supplements help consumers to get a little better every day.
For further information, visit https://www.upgraid.me/.
About Naturex, part of Givaudan
Naturex sources, manufactures and markets natural specialty ingredients for the food and health industries. Naturex’s portfolio includes natural preservation ingredients, specialty fruits and vegetables, phytoactives, and numerous other plant-based natural ingredients, designed to help its customers switch to natural ingredients and create healthy, authentic, and effective products. The success of the company is based on a strong commitment to sustainability, continuous innovation, and the talent of its people. Naturex is part of Givaudan, the global leader in the creation of flavors and fragrances.
Learn more about Naturex at http://www.naturex.com
About Givaudan Taste & Wellbeing
Powered by innovation and creativity, Givaudan Taste & Wellbeing aims to shape the future of food by becoming the co-creation partner of choice to its customers. Built on its global leadership position in flavours and taste, the Company goes beyond to create food experiences that do good and feel good, for body, mind and planet. With an expanded portfolio of products across flavours, taste, functional and nutritional solutions and a deep knowledge of the food ecosystem, Givaudan’s passion is to collaborate with customers and partners to develop game-changing innovations in food and beverage. Let’s imagine together the future of food.
Learn more at http://www.givaudan.com/taste-wellbeing
MEDIA CONTACTS
Sparkpr for Upgraid
upgraid@sparkpr.com
Stephen Collins, Head of NOAM Communications, Givaudan Taste & Wellbeing
Stephen.collins@givaudan.com
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