NEW YORK (PRWEB)
September 28, 2020
HomeoLux®, the health and technology company that designs wellness products based on cutting-edge scientific research, honors World Alzheimer’s Month by donating 100% of the proceeds from their premier product, BEACON40®, to the Alzheimer’s Association throughout September. With a singular focus on bringing hope and help to families battling cognitive decline, HomeoLux’s contribution aims to support Alzheimer’s care and research as well as help raise awareness of the devasting disease, its effects on so many lives, and lessen the stigma of dementia.
Every 66 seconds someone is diagnosed with Alzheimer’s disease and more than 50 million people worldwide are living with the disease. It is a cruel, progressive disease that impairs memory and other cognitive functions interfering with the daily life not just of the patient, but of everyone in the family. For the team at HomeoLux, Alzheimer’s disease is not only a global health crisis, but a personal mission as the company was established after CEO Terry Moore’s wife’s Alzheimer’s diagnosis in 2016. HomeoLux then developed the BEACON40® to improve brain health based off the cutting-edge science proving the positive impact of 40Hz gamma light rhythm on the brain. By donating the profits from the wellness device throughout World Alzheimer’s Month, it embodies the company’s mission and commitment to support all those affected by cognitive decline.
“Every month is World Alzheimer’s Month for families who are living with Alzheimer’s disease,” states Terry Moore, Co-Founder and CEO of HomeoLux. “We look forward to a day when this terrible disease has been defeated.” Moore added, “Until then, HomeoLux will continue to pool our resources to aid in the battle against Alzheimer’s disease as well as share our constructive and compassionate advice to help us through this battle, which we wage one day at a time.”
For World Alzheimer’s Month, HomeoLux also requests that people focus on raising awareness of the harm that stigmas surrounding Alzheimer’s disease cause, both to those who suffer from dementia and their caregivers. With raised awareness comes a greater commitment to find a cure for this shattering disease. Until that day, World Alzheimer’s Month is also a plea for the removal of the stigma of dementia, which is a further attack on the very humanity of those who suffer from it. Stigmas against Alzheimer’s discourage people who are living with the disease, or caring for someone who has it, from asking for the help and support they need. It also stops people from talking about their experiences, which means others lose the opportunity to benefit from their wisdom and leads to embarrassment that causes isolation as well as discomfort and fear. For families battling the devastation of Alzheimer’s and other dementia, that support cannot come soon enough.
Visit the HomeoLux website for additional details about BEACON40® and how to join the battle against Alzheimer’s disease and other dementias: https://hubs.li/H0wx1kM0.
ABOUT HOMEOLUX
HomeoLux® is a health and technology company that designs wellness products based on cutting-edge scientific research. Co-Founder and CEO Terry Moore, who is a respected management consultant a popular TED speaker, stepped out of retirement to launch the company when his wife was diagnosed with Alzheimer’s disease. HomeoLux delivers wellness technology that is safe and accessible, bringing hope and help to families battling cognitive decline. Visit the HomeoLux website for more details, https://HomeoLux.com
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