SAN FRANCISCO (PRWEB)
April 15, 2020

Wildflower Health today announced it is launching a new product to help Obstetrics (OB) practices more effectively deliver virtual visits for their prenatal and postpartum patients during the COVID-19 pandemic.

The product helps childbirth providers fill patient education and workflow gaps associated with virtual prenatal and postpartum visits, including remote device delivery, symptom monitoring, pre-visit data transmission, and personalized digital education. Wildflower is currently rolling out the first wave of participating practices and will be scheduling additional launches in the coming weeks. The software for Wildflower’s virtual visit product will be available directly to OB practices at no cost.

“COVID-19 is placing unbelievable pressure on the medical community and overwhelming expecting families,” said Leah Sparks, Founder and CEO of Wildflower. “Effectively supporting patients virtually has gone from nicety to a necessity overnight. Based on the needs we heard from our customers, we are leveraging our expertise and our resources to help OB practices and their patients navigate this uncertain time and lay the foundation for what will be the future of healthcare.”

Wildflower currently supports more than 150 leading hospitals, health systems and health insurers across the country with patient-facing digital engagement, workflows and connections to care. Built on Wildflower’s core platform for educating and empowering women and families during pregnancy, birth and parenting, the company’s virtual visit product will help women more effectively access digital care while easing the financial and administrative burden for OB practices who are transitioning to virtual visits.

The Wildflower virtual visit product will help practices create strong digital connections with their patients, including preparing patients for virtual visits, delivering ongoing digital education/tools and remotely monitoring patients by supplying and managing in-home devices. The application is designed to integrate with a practice’s existing telemedicine technologies. If a practice does not currently offer virtual appointments, the Wildflower application will include a video platform that can facilitate telemedicine visits.

With the new version of its product adapted for the COVID-19 pandemic, Wildflower will specifically support OB practices by:

• 
  Educating, training and preparing patients for telemedicine visits
• Facilitating digital symptom intake and surveying with personalized calls to action for patients
• Managing the ordering, home delivery and payer reimbursement for remote monitoring devices such as blood pressure cuffs, scales, blood glucose monitors and fetal dopplers
• Consistently sharing data from devices to inform physician care plans and patient appointments
• Digitally providing patient education and tools to augment physician instruction
• Clinically integrating with key provider resources and services
• Providing turnkey marketing tools and best practices to drive patient adoption of the app

“We believe this solution can empower patients, provide valuable insights to providers and establish consistent, digital connections that lead to improved maternal outcomes,” said Sparks. “At the same time, it will help keep patients safe and extend the bandwidth of critical healthcare resources as we all navigate this pandemic.”

Wildflower is a pioneer in using digital health technologies to fuel healthy pregnancies and births. Since 2012, the company has been supporting hospitals, health systems, commercial health plans and Medicaid plans by clinically integrating with their maternity programs, educating women and families through e-learning and digital tools and creating stronger connections between physicians and their patients.

Previous peer-reviewed studies have demonstrated the impact of Wildflower’s approach to digital engagement and education on clinical outcomes and quality. The company has also recently been recognized as the FemTech Company of the Year by the UCSF Digital Health Awards and was named best provider for maternity management by Validation Institute for the 2020 Health Value Awards.

OB practices who are interested in implementing Wildflower’s virtual visit solution can visit wildflowerhealth.com/virtual-visit to schedule a personalized product demo.

About Wildflower Health

Wildflower is re-inventing how women connect to care by clinically integrating our digital solutions with the provider, the payer and best-in-class partners to deliver personalized experiences that rival Netflix and Pinterest. We are modernizing healthcare for women and their families, eliminating excess costs and reducing complications while nurturing loyal, long-term relationships between healthcare enterprises and the consumers they serve. Learn more at http://www.wildflowerhealth.com.

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