THE BIG THIRST Author Charles Fishman Joins JAIN for a Timely Conversation About Water

“Charles Fishman see the future technology of water better than almost anyone else I know.” Aric Olson, President Jain Irrigation, Inc.

Jain Irrigation, Inc., the world leader in irrigation technology, is proud to host author Charles Fishman in a special episode of its twice-weekly JAIN Irrigation Training Series free webinars titled “THE BIG THIRST Author Charles Fishman Joins JAIN for a Timely Conversation About Water,” on Friday, February 26, 2021, at noon Pacific Time. The webinar is open to the public and free to attend by registering online at

February 2021 marks the tenth anniversary of the publication of THE BIG THIRST: The Secret Life and Turbulent Future of Water. JAIN Irrigation Training Series host Richard Restuccia will talk with Charles Fishman about what predictions THE BIG THIRST got right, where it missed and why the next ten years will be the most intense and innovative period for water in history. They’ll also discuss Fishman’s most recent book, ONE GIANT LEAP: The Impossible Mission that Flew Us to the Moon, and lessons from the historic space program for the water industry.

The popular free JAIN Irrigation Training Series is a live twice-weekly webinar designed for agriculture dealers, landscape distributors, contractors, and other irrigation professionals presented each Wednesday and Friday. The recorded webinars’ free streaming video playbacks are available on the Jain Irrigation, Inc. website and in audio podcast format for streaming or download through Apple Podcasts, Google Podcasts, Spotify iHeart Radio, Stitcher, and TuneIn. For more information, visit            

About Charles Fishman

Charles Fishman is an acclaimed author, journalist, and historian. His books include One Giant Leap, A Curious Mind (with Brian Grazer), The Wal-Mart Effect, and The Big Thirst. He is a three-time winner of the Gerald Loeb Award, the most prestigious prize in business journalism.


Jain is a fully integrated global food/plant production company recognized by Harvard Business to be one of five global sustainability champions and the G-20 for lifting people out of poverty. Our irrigation manufacturing capabilities include everything from behind the pump to the flush valve at the end of the lateral and everything in between, including drip irrigation. We lead the industry in manufacturing technology, owning both our extrusion and mold manufacturing equipment providers. Jain conducts plant science research globally across various food crops and is staffed with some of the world’s leading research scientists. With the Gandhi Library, Jain now houses the prominent collection of the world’s best plant science knowledge in a single facility. Our agronomic knowledge is integrated from our world-class tissue culture operations through our food processing businesses. We research, educate, advance, manufacture, finance, propagate plants, and purchase produce for processing, all to fulfill the Jain mission, “leave this world better than you found it.”

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