Growing up in a family of girls, we were lucky to have a mom who supported our self-care; we really want to inspire and empower moms to take care of themselves through their motherhood journey. – Alicia Lyn co-founder, BOMATERNITY.
July 08, 2021
Clearco, the world’s largest e-commerce investor and the company revolutionizing the way founders grow their businesses, today announced that its ClearAngel program is funding BOMATERNITY, the first Canadian activewear brand specializing in stylish and practical apparel for all stages of motherhood. ClearAngel gives early-stage founders access to revenue share capital, data-driven advice, and Clearco’s extensive network of apps, agencies, and investors.
BOMATERNITY was founded in 2017 by Mississauga-based sister duo Megan Pembleton and Alicia Lyn. The concept for the brand’s first product, a nursing sports bra, arrived when Alicia realized the discomfort of her traditional sports bra – the only option for staying active while taking care of her child. Eighteen months later, BOMATERNITY was born, offering stylish yet functional pieces and has since grown to offer maternity underwear as well as pregnancy and postpartum tights. Now, with ClearAngel’s support, the brand offers a complete activewear line and is set to launch new, Canadian-made products this fall.
ClearAngel is one of a few equity-free, flexible capital options for early-stage founders who don’t have the network to raise an angel round or join exclusive accelerators. The program has already funded over 250 companies since its February 2021 launch.
“We’re honoured to invest in BOMATERNITY and support its mission to keep moms healthy and active,” said Andrew D’Souza, CEO and co-founder, Clearco. “This funding speaks to ClearAngel’s continuous commitment to not only support women-owned businesses, but innovative brands that are solving everyday issues.”
Through ClearAngel’s unique program, BOMATERNITY will also get access to a network of more than 500 investors, growth teams, agencies, apps, lawyers, and buyers; and data-driven advice designed to help scale and hit new revenue milestones. With this support, BOMATERNITY seeks to reduce costs and invest in new growth channels.
“Growing up in a family of girls, we were lucky to have a mom who supported our self-care; we really want to inspire and empower moms to take care of themselves through their motherhood journey,” said Alicia Lyn co-founder, BOMATERNITY. “We’re excited to add ClearAngel to our list of supporters, and look forward to helping mothers take care of themselves and, in turn, their families,” said co-founder Megan Pembleton.
To learn more about BOMATERNITY and purchase maternity activewear for yourself, visit https://bomaternity.com/.
ClearAngel is currently onboarding E-commerce and product companies, and has limited spots available for SaaS, Apps, marketplace and stealth companies. To learn more about applying, visit angel.clearbanc.com.
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