Price Image becomes the new metric for retailers to measure pricing effectiveness

“Engage3 flips the price optimization paradigm on its head — optimizing price image, not prices, to achieve desired outcomes,” – Mark Thomason, Research Director for Digital Business Models and Monetization at IDC

Engage3, which helps retailers and manufacturers manage their pricing strategy through competitive data, data science, and Artificial Intelligence-powered software solutions, today announced Price Image as the new metric for retailers and manufacturers to measure and manage the effectiveness of their pricing.

Price Image is a measurement of the value promise a retailer makes to its customers. It is how customers perceive a retailer’s pricing, and Price Image Management is how a retailer chooses to position themselves with customers, as related to the price consumers expect to pay.

Many retailers don’t know what their Price Image in the market is. With deep discounters aggressively expanding market share, retailers battling to retain their customers with promotions, and increasing price transparency, the retail marketplace is in the midst of a price war. Trying to follow competitors’ pricing is both ineffective and inefficient. Customers don’t compare prices on all of a store’s items, and different items have different importance to different people at different times. Defining what Price Image a retailer wants to establish in the market, understanding how to achieve that Price Image with customers, and then aligning it with a retailer’s financial objectives, are critical.

IDC recently positioned Engage3 as a leader in its MarketScape Vendor Analysis Report for changing the game and leading the next frontier in strategic pricing solutions.

“Engage3 flips the price optimization paradigm on its head — optimizing price image, not prices, to achieve desired outcomes,” said Mark Thomason, Research Director for Digital Business Models and Monetization at IDC. “With deep pricing–focused artificial intelligence and machine learning assets, Engage3 is focused on using science to maximize business outcomes constrained by shopper perception of pricing through predictive modeling of Price Image,” he added.

“It’s been a challenge for retailers to craft a holistic strategy for pricing. Using Price Image as the new metric instead of relying on Price Index will help retailers lead with disruptive pricing in their markets,” said Ken Ouimet, Engage3 Founder and CEO. “Calculating your Price Image is the first step in making the right price investments to make your customers and your investors happy,” he added.

A copy of the IDC white paper on Price Image Management is available by request at

About Engage3

Engage3 was founded by the creators of KhiMetrics (acquired by SAP), who are credited with inventing the retail price optimization space. Engage3’s leadership team is composed of former KhiMetrics, SAP, Revionics, dunnhumby, KSS Retail, and IBM/DemandTec executives.

Engage3’s Price Image Management Suite™ helps retailers understand and manage their Price Image and align it with their sales and profitability objectives using predictive modeling. The suite includes Competitive Intelligence Management (CIM) – an AI-assisted, attribute-based, and data science-driven solution that provides accurate, granular competitive data (30 billion product pricing records collected annually in the U.S. and Canada) and like-item-linking visibility. CIM helps retailers reverse-engineer their competitors’ pricing and assortment strategies across channels, markets, and items. Also included in the suite is Price Image Management (PIM) – a next generation pricing solution that defines the impact of strategic pricing alternatives and unlocks pricing recommendations based on a retailer’s objectives for Price Image, sales, and profitability.

For more information, visit

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Cymbet Corporation Announces Availability of New Products

Minneapolis, MN – September 16, 2019 – Cymbet Corporation announced that its latest low power product – the CBC921 Power Management with RTC (PMRTC) integrated circuit – has been fully qualified and is now in volume production and in stock at Digi-Key and other authorized distributors. CBC-EVAL-14 evaluation boards supporting application development are also available, in both 3.2V and 4.1V battery backup options. The CBC921 is the first device architected by Cymbet to meet market needs in a high volume, standard process technology.

This new product integrates an ultra-low power Real Time Clock (RTC) with power management and power switching optimized for energy-efficient wireless devices such as low power sensors in industrial, medical, and consumer applications. This product family supports charging voltage options for a variety of backup power sources including rechargeable coin cells, supercapacitors, as well as Cymbet’s unique solid state thin film battery – the EnerChip™. The CBC921 offers best-in-class operating current, configurable battery management, power switching, and an on-chip temperature sensor. It is available now in a 3mm x 3mm x 0.55mm 16-lead MLPQ surface mount package. Bare die are also available, allowing designers to embed the chip into RFID and asset tracking tags, smart cards, body-worn patches, miniature sensors, and other low profile products. The bare die option allows for integration with Cymbet’s bare die EnerChip batteries for completely integrated “batteryless” products

Key features of the new product include:

  •     Ultra-low power Real-Time Clock (RTC) with power-fail detect and battery management
  •     15-20nA RTC using internal RC oscillator
  •     50nA RTC using crystal oscillator
  •     Low power timer and power manager with integrated power switch extend run time in battery-powered systems
  •     Programmable battery management function controls 4.1V Li batteries and 3.2V coin cells and supercapacitors
  •     Alarm capability on all counters
  •     Configurable multi-use outputs for interrupts, output clock, and managing power to external devices
  •     64 bytes of RAM
  •     Internal temperature measurement with 10-bit ADC enables oscillator compensation and temperature sensing
  •     Advanced crystal calibration to ± 1 ppm
  •     Ultra-low Iq VIN POR circuit (< 25nA)
  •     Temperature range -40°C to +85°C
  •     Serial communication: I2C-bus available now; SPI-bus optional


  •     Wireless sensors, RFID tags, and other low duty cycle applications
  •     Business and industrial systems such as: network routers, point-of-sale terminals, and single-board computers
  •     Test equipment, multi-function printers, industrial controllers, appliances, and utility meters
  •     Wearable, Internet of Things (IoT), and other battery-powered products requiring low power consumption

Coming soon: The next generation of integrated products from Cymbet – the iRTC – which combines the PMRTC and EnerChip solid state battery into a single, low profile surface mount package, will be sampling in Q4 2019.

About Cymbet Corporation

Cymbet, a privately held clean technology company, is the world leader in solid state energy storage solutions for microelectronic systems. Cymbet’s technology utilizes semiconductor fabrication processes to produce energy storage devices with no liquids, gels, or harmful chemicals. The company’s EnerChips provide electronic system designers with embedded power capabilities. Cymbet’s components enable its customers to create innovative, integrated products in an ever-expanding field of electronic devices requiring safe, rechargeable, miniature power sources. Cymbet has a manufacturing facility in Lubbock, Texas, in partnership with X-FAB, and product development and test operations in Elk River, Minnesota. Visit Cymbet online at:

For further information:

Jeff Sather, VP Technology and Solutions

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Steve Reiner Appointed VP of Strategic Partnership Development

Steve Reiner, VP of Strategic Partnership Development, Allergy Standards

Steve Reiner, VP of Strategic Partnership Development, Allergy Standards

“We are delighted to welcome Steve in the team as he will be playing a key role in the expansion of our US strategic partnerships with global manufacturers.” said Dr John McKeon, Allergy Standards’ CEO.

Allergy Standards Limited (ASL) announced today the appointment of Steve Reiner as VP of Strategic Partnership Development.

“I am excited to join Allergy Standards, whose drive is empowering consumers alternatives in making healthy choices and better buying decisions in living a more health conscious lifestyle. I look forward to working with existing and potential clients and building on the foundation and expanding the asthma & allergy friendly® certification program in the US,” said Steve Reiner.

Steve comes to Allergy Standards with a history of success as a Sales Manager and Director in both the public and private sector. Steve’s 20+ years’ experience in business management, innovation and development has been wide and varied.

Through his experience and qualifications, Steve brings a sound and thorough understanding of business visioning, establishment, consolidations and expansion. Steve has continued to develop and refine his talent for strategic partnerships through leading and managing cross-functional global teams to develop roadmaps, recommend product innovations, and execution sales and marketing initiatives from beginning to end. Steve brings this skill set and experience to develop new business and organization enterprises and brings an insightful perspective to business development.

Steve holds a BS in Business Administration, a Master Certificate in Leadership Management and various certificates through the U.S. Department of Homeland Security, Emergency Management Institute.

As VP of Strategic Partnership Development, Steve will be responsible for the overall growth and development within the U.S. market managing the sales process, researching new markets and carry out market research for entry strategies. Steve will also be implementing new ideas and plans to prospect for new entries to the asthma & allergy friendly® Certification Program. As part of his responsibilities, Steve will liaise with Laboratory and R&D departments in relation to customer technical queries and product development. Steve will work directly with senior level decision makers both internally and externally.

We are delighted to welcome Steve in the team as he will be playing a key role in the expansion of our US strategic partnerships with global manufacturers. We believe he is a great addition to the team and his extensive professional experience in both B2B and B2C consumer healthcare fields will bring the company a new strategic development perspective.” said Dr. John McKeon, Allergy Standards’ CEO.

About Allergy Standards

Allergy Standards Limited (ASL) mantra is design thinking and an innovation for healthier indoor air for the allergy aware consumer. As an independent, international certification company, it creates meaningful scientific standards for testing a wide range of products and services to determine their impact on improving indoor air quality. ASL’s intellectual property portfolio includes unique testing protocols and suitability specifications for products to be CERTIFIED asthma & allergy friendly®. ASL’s mission is to improve lives by empowering people create the healthiest possible indoor environment through science, education and innovation. Our vision is a world where all ER visits caused by exposure to avoidable indoor allergens are eliminated.

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Bachelor of Science in Nursing (BSN) Program Announcement

Unitek College is one of California’s reputable healthcare and nursing colleges. Taught by experienced professionals, Unitek programs teach the clinical technique and theory used in the field today.

The Bachelor of Science in Nursing (BSN) pre-licensure program will provide graduates with a coveted degree in the healthcare industry.

In 2017, Unitek College added a seventh campus with the acquisition of Southern California Medical College in Bakersfield, California. The campus has grown immensely over the past two years. In September, Unitek received nursing-board approval to expand their BSN program to the Bakersfield community. The Bachelor of Science in Nursing (BSN) pre-licensure program will provide graduates with a coveted degree in the healthcare industry.

Doors open for nurses equipped with a BSN degree. Licensed Vocational Nurses (LVNs) and Registered Nurses (RNs) often pursue this degree to further their education and take the next step in their careers. While a bachelor’s degree isn’t a requirement for RNs, BSN-trained nurses generally receive higher salaries, management positions, and leadership roles. A BSN degree can make a significant difference in the life and career of a healthcare professional.

“Unitek chose Bakersfield because the city is located in San Joaquin Valley (SJV), and studies have shown that SJV is one of the fastest growing, poorest, and least healthy regions of California,” said Dr. Abdel Yosef, Chief Academic Officer at Unitek Learning. “Furthermore, 31.3% of RNs in San Joaquin Valley are above the age of 55, which is a contributing factor to workforce shortage projections published by the Healthforce Center at UC San Francisco.”

Now aspiring nurses in Bakersfield will have the opportunity to earn their BSN degree at Unitek. Not only will they gain invaluable skills, but they’ll benefit from the convenience of completing some of their required courses online. Other benefits include experienced instructors, NCLEX-RN test preparation services, and employment support. Through the BSN program, students will train to work in a variety of healthcare settings, such as: complex and critical care, acute care, long-term care, community health nursing, and home health.

“We are thrilled to offer the BSN program at our Bakersfield Campus,” said Janis Paulson, Chief Executive Officer at Unitek College. “This is a big step forward for Unitek as we continue to educate the next generation of nurses. In extending our reach, we hope to better the communities around us through the advancement of education and healthcare.”

Unitek College is one of California’s reputable healthcare and nursing colleges. Taught by experienced professionals, Unitek programs teach the clinical technique and theory used in the field today. Equipped with a multitude of sought-after skills, Unitek graduates are prepared to excel in many of the fastest-growing careers in healthcare and nursing.

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California Casualty Announces 2019 Music and Arts Grant Recipients

California Casualty’s Music and Arts Grants

Students love to showcase their creativity, and helping educators keep music and arts in the forefront of every-day learning is absolutely the right thing for us to do.

One hundred and thirty nine public schools in 31 states will be receiving a $250 Music and Arts Grant from California Casualty. A total of $34,750 will provide materials, supplies, and instruments for art, music, and performance programs at the schools.

The grant is designed to foster creativity in schools, such as choir, band, dance, film, theater, computer arts and graphics, or any K-12 curriculum that employs art for learning.

Examples of how the $250 grants for 2019 will be used include:

  • Purchasing special adaptive instruments for the Special Education Center at Mark Twain School in Garden Grove, CA, that serves special needs and medically fragile students
  • Supplying watercolor sets for third grade students at Homer Davis Elementary School in Tucson, AZ
  • Providing recorders for each music class student at Marie Roberts-Caney Elementary School in Lost Creek, KY
  • Acquiring Diary of a Whimpy Kid books to foster the reading program at Garfield Elementary School in Yakama, WA
  • Supplementing various art supplies (that the instructor often purchases with her own funds) at the Classical Studies Magnet Academy in Bridgeport, CT
  • Buying an additional camera to allow more students to participate in the photography program at Filer High School in Filer, ID

The entire list of Music and Arts grantees is included below.

California Casualty has partnered with education associations since 1951 and understands the importance of music and arts education for children. Numerous studies have concluded that sharing a love of the arts enhances students’:

  • Brain development
  • Creativity
  • Classroom involvement

Music and art curriculum has also been shown to reduce disciplinary issues and dropout rates.

Unfortunately, many schools have reduced or eliminated music and arts education because of budget cuts. California Casualty hopes to fill the need with the Music and Arts Grant.

“Students love to showcase their creativity, and helping educators keep music and arts in the forefront of every-day learning is absolutely the right thing for us to do,” said California Casualty AVP Brian Goodman.

Public K-12 schools needing funding for an arts or performance program can apply for the 2020 Music and Arts Grant from California Casualty at

Founded in 1914, California Casualty provides the NEA Auto and Home Insurance Program. Headquartered in San Mateo, California, with Service Centers in Arizona, Colorado and Kansas, California Casualty has been led by four generations of the Brown family. To learn more about California Casualty, or to request an auto insurance quote, please visit or call 1.800.800.9410.

2019 Music and Arts Awardees


Collins-Rhodes Elementary School, Eight Mile

Randolph County High School, Wedowee


Homer Davis Elementary School, Tucson

Roadrunner School, Phoenix


Bobbie Smith Elementary School, Long Beach

Braddock Drive Elementary School, Culver City

Brea County Hills Elementary School, Brea

Brentwood Academy, East Palo Alto

Bret Harte Elementary School, Long Beach

Browns Valley School, Napa

Carolyn Clark Elementary School, San Jose

Cesar Chavez Middle School, Hayward

Dairyland Elementary School, Chowchilla

Del Rey Elementary School, Del Rey

Delaine Eastin Elementary School, Union City

Fairview Elementary School, Fairfield

Foothill Middle School, Walnut Creek

French Camp Elementary School, French Camp

Grant Elementary School, San Jose

Hawthorne High School, Hawthorne

Hendrick Ranch Elementary School, Moreno Valley

Hughson Elementary School, Hughson

Jackson Heights Elementary School, Red Bluff

Junipero Serra Elementary School, San Francisco

Justin Early Learners Academy, Simi Valley

Laguna Creek High School, Elk Grove

Lakeside Middle School, Lakeside

Linda Verde Elementary School, Lancaster

Lindbergh Middle School, Long Beach

Mann Middle School, San Diego

March Middle School, Moreno Valley

McKinley Elementary School, Santa Barbara

Mno Grant Elementary School, Antioch

Nevada Union High School, Grass Valley

Raisin City Elementary School, Raisin City

RF Hazard Elementary School, Santa Ana

Rocklin Elementary School, Rocklin

San Gabriel High School, San Gabriel

Special Education Center at Mark Twain School, Garden Grove

Susan B. Anthony Elementary School, Sacramento

Three Rings Ranch Elementary School, Beaumont

Trinity High School, Weaverville

Winter Gardens Elementary School, Lakeside

Yucca Loma Elementary School, Apple Valley


Asbury Elementary School, Denver

Heritage Elementary School, Pueblo

Hygiene Elementary School, Longmont

Malley Drive Elementary School, Northglenn

North Middle School, Aurora

Wiggins Elementary School, Wiggins


Aces Village School, North Haven

Classical Studies Magnet Academy, Bridgeport

Cross Street Intermediate School, Naugatuck

John G. Gilmartin Elementary School, Waterbury

Shelter Rock Elementary School, Danbury


Moore Haven Middle-High School, Moore Haven


Clark County School District #161, Dubois

Filer High School, Filer

Summit Elementary School, Jerome


Cedar Ridge Elementary School, Bloomington

Central Community High School, Breese

Chillicothe Elementary Center, Chillicothe

McHenry Middle School, McHenry


East Crawford Elementary School, Milltown

East Noble High School, Kendallville

Franklin Township Middle School West, Indianapolis

Northridge High School, Middlebury

Summit Elementary School, Bloomington


Capitol View Elementary School, Des Moines

Grinnell High School, Grinnell

West Lyon Community School, Inwood


Hays Middle School, Hays

West Franklin Elementary School at Williamsburg, Williamsburg


Kathyrn Winn Primary School, Carrollton

Marie Roberts-Caney Elementary School, Lost Creek


Sedomocha Elementary School, Dover-Foxcroft


Murray Hill Middle School, Laurel

Snow Hill Elementary School, Snow hill


Cass Lake-Bena Elementary School, Cass Lake

STAR: Assistive Technology Department, Chaska


Coverdell Elementary School, St. Charles

Duchesne Elementary School, Florissant

Indian Creek Elementary School, Kansas City


Benson High School, Omaha

Hampton Public School, Hampton

Sandhills Public Schools, Dunning


Pleasant Valley Elementary School, Reno

New Hampshire

Beech Street Elementary School, Manchester

New Jersey

Atlantic City High School, Atlantic City

Bartle Elementary School, Highland Park

Carl T. Mitnick School, Cape May

Hurden Looker Elementary School, Hillside

McKenzie School, East Rutherford

Panther Academy, Paterson

Washington Elementary School, Hawthorne

New Mexico

Highland Elementary School, Las Cruces

Tucumcari Elementary School, Tucumcari


Black River Elementary School, Sullivan

Belpre High School, Belpre

Claymont Elementary School, Uhrichsville

Green Elementary School, Logan

Heritage Middle School, Painesville

Newcomerstown EVSD-West Elementary School, Newcomerstown

Overlook Elementary School, Wadsworth


Pond Creek-Hunter Elementary School, Pond Creek


Joseph Charter School, Joseph

Kennedy Middle School, Eugene

Peninsula Elementary School, Portland

Roberts High School, Salem

Shasta Elementary School, Klamath Falls

Union School District, Union


Conrad Weiser East Elementary School, Wernersville

Leechburg Area High School, Leechburg

North Schuylkill Jr./Sr. High School, Ashland

Octorara Area Elementary, Atglen

Roosevelt Elementary School, Allentown

Tamaqua Area High School, Tamaqua


Northview Primary School, Kodak


Lamar Elementary School, Amarillo


Springdale Elementary School, Springdale


Elkhardt-Thompson Middle School, Richmond

Montross Middle School, Montross

Nansemond River High School, Suffolk


Arcadia Elementary School, Deer Park

Brookdale Elementary School, Tacoma

Chattaroy Elementary School, Chattaroy

Chief Sealth International High School, Seattle

Covington Middle School, Vancouver

DeLong Elementary School, Tacoma

Evergreen High School, Seattle

Garfield Elementary School, Yakima

George T. Daniel Elementary School, Kent

Highland Middle School, Bellevue

Julia Butler Hansen Elementary School, Olympia

Lincoln High School, Tacoma

Shorecrest High School, Shoreline

Westview Elementary School, Spokane


Alta Vista Elementary School, Cheyenne

Rock Springs High School, Rock Springs

30+ Year Revenue Cycle Management Expert, Keith Olenik, Joins Pivot Point Consulting’s Advisory Team

Keith Olenik, Pivot Point Consulting, Vice President, Revenue Cycle Services

Keith’s deep technical and operational experience in revenue cycle and health information optimization solutions accelerates implementation to value to enhance financial health.

Pivot Point Consulting is excited to announce the addition of Keith Olenik as Vice President, Revenue Cycle Services –which includes revenue cycle advisory services and talent solutions, as well health information management, coding and clinical documentation improvement (CDI). Olenik brings more than three decades of experience working with provider healthcare delivery systems as a member of senior management and as a consultant. He specializes in practical solutions to streamline business operations, evaluate and implement information technology applications and enhance health care operations through process improvement.

Pivot Point Consulting has been providing healthcare solutions for organizations electronic health records implementation, support, upgrade or long-term training programs for 8+ years with experts who can step in at any stage to help drive user engagement, improve workflow and fulfill business goals through advisory, optimization, implementation and managed services.

Olenik will join Pivot Point Consulting’s national Advisory Services team to drive strategy, implementation excellence and business development for revenue cycle management.

“Revenue cycle management is one of the most critical aspects of healthcare management today given the transition to value-based care and other alternate payment models. Keith’s deep technical and operational experience in revenue cycle and health information optimization solutions accelerates implementation to value to enhance financial health,” said Rachel Marano, Managing Partner and Co-Founder.

About Pivot Point Consulting, a Vaco Company

Pivot Point Consulting enables healthcare organizations to realize the most value from their technology and data through their KLAS ranked advisory, implementation/optimization, managed services and talent solutions.

The company provides strategy and consulting services for providers, payers and life sciences organizations – with roughly 400 consultants serving 85+ clients across the United States. Pivot Point Consulting has earned many industry and workplace quality awards including: Top three Best in KLAS for HIT Implementation and Support for four years running (2015, 2016, 2017 and 2018), Highest Rated Vendor in KLAS Implementation Services in the Select Category (July 2017), #1 in KLAS for Epic Consulting in the Select Category (2016), #9 in Modern Healthcare’s Best Places to Work in 2016.

For more information about Pivot Point Consulting, visit Follow us on LinkedIn.

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Dermatologist Dr. Rachel Cetta joins North Valley Dermatology Peoria, now a part of U.S. Dermatology Partners

Peoria Dermatologist Dr. Rachel Cetta

Rachel Cetta, DO

Dr. Cetta obtained her undergraduate and master’s degree at Arizona State University before receiving her medical degree at Midwestern University College of Osteopathic Medicine in Glendale Arizona, in 2015. She then went on to complete her traditional rotating internship and dermatology residency at Beaumont Hospital in Trenton, Michigan. She joins North Valley Dermatology in Peoria, now a part of U.S. Dermatology Partners.

While at Midwestern University, Dr. Cetta was awarded the McGraw-Hill/Lange Book Award, for ranking number one during her first year of medical school, and the Robert F. Crawford, M.D. Scholastic Achievement Award, for ranking number one during her second year of medical school. Dr. Cetta also volunteered by providing dermatologic care to the underinsured community in the Phoenix area. In addition to her education, Dr. Cetta is a proud member of the American Academy of Dermatology (AAD); she had the opportunity to be camp counselor during the AAD’s annual Camp Discover, a summer camp for children with various skin conditions.

Dr. Cetta finds treating skin cancer to be the most rewarding part of her job; however, she enjoys both medical and cosmetic dermatology. In her free time, Dr. Cetta enjoys spending time with family and going to the movies with her husband.

About North Valley Dermatology

North Valley Dermatology Peoria and our attached spa, Original Skin, have welcomed our patients and clients to experience the best in skin care and treatment since 1986. Our mission is to provide our clients with a friendly, comfortable environment, offering a full range of medical and cosmetic services in one convenient location.

Whether you are visiting the medical doctors at North Valley Dermatology Peoria, our licensed aestheticians at Original Skin, or both, you’ll find our team to be friendly and helpful throughout your visit. Our doctors and aestheticians take the time with each of our patients to understand your individual health and/or beauty goals, explain your treatment options and prescribe the procedures and products that will work best for you. Whether your initial visit is with our medical professionals or our aestheticians, you’ll know that you have access to our full range of services with the convenience of one-office scheduling and the reassurance of the same customer-centric experience throughout.

About U.S. Dermatology Partners

As one of the largest physician-owned dermatology practices in the country, U.S. Dermatology Partners patients not only have access to general medical, surgical, and cosmetic skin treatment through its coordinated care network, but also benefit from the practice’s strong dermatology subspecialty thought leaders and medical advisory board. To be the best partners to its patients, U.S. Dermatology Partners is fervently focused on providing the highest level of patient-first care, and its team therefore includes recognized national leaders in areas such as clinical research, psoriasis and Mohs Surgery. To learn more, visit

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Come Visit Visikol at the College of American Pathologists at Booth #216

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Beginning to offer digital pathology services a little over two years ago was the logical next step in offering best-in-class imaging and drug discovery services to our Clients

When a lot of researchers think of Visikol, they think of the companies tissue clearing reagents and kits that allow for the complete 3D characterization of tissues through the use of confocal and light sheet microscopy. However, over the last few years, Visikol has transitioned into an imaging, image analysis and advanced cell culture focused contract research organization and today offers 3D tissue imaging as a service as well as digital pathology and 3D cell culture assays.

“To support our 3D tissue imaging services and products, we had developed a large suite of image analysis tools for both 2D and 3D data sets and began to apply these tools to help our Clients with their traditional 2D slide-based samples in 2017. Beginning to offer digital pathology services a little over two years ago was the logical next step in offering best-in-class imaging and drug discovery services to our Clients,” described Visikol Chief Executive Officer Dr. Michael Johnson.

Visikol offers pathology services to its Clients that include traditional H&E and IHC tissue preparation, slide scanning, fluorescent immunolabeling and multiplex labeling as well as imaging. All of these services can leverage either Visikol’s 3Screen™ image analysis software suite and/or evaluation by a board-certified Pathologist. At CAP this year, Visikol will be specifically focusing its presentations and data on immuno-oncology digital pathology and multiplex imaging. Visikol has demonstrated the ability to acquire a tremendous amount of information from a single slide and to answer many complex questions such as quantifying immune cell infiltration kinetics as well as how different immune cell sub-types behave.

Due to the cost of immuno-oncology therapeutics and consequently patient/animal data and samples, it is crucial to extract as much information as is possible from a single piece of tissue in order to better inform a clinical trial or a drug discovery program. Visikol partners closely with its pharmaceutical Clients to understand their specific research questions in order to create a labeling and data analysis plan for every tissue. Once wet tissues, FFPE blocks or slides are transferred to Visikol, the team at Visikol leverages its validated antibodies and immunolabeling approaches to ensure the highest quality imaging data is obtained through either slide scanning or automated confocal microscopy. After Visikol has generated a library of imaging data or a Client has transferred their own imaging data to Visikol, the team works to create and validate a robust image analysis pipeline for distilling this data down into the Clients desired endpoints.

As a company in the digital pathology space, Visikol is very unique with its expertise in advanced image analysis and multiplex imaging, but also because it leads the field in clinical digital pathology solutions. While there are several companies pursuing applications of machine learning and digital pathology in the clinic to address pathology limitations, Visikol was actually one of the first to accomplish this task through its development of digital pathology machine learning software to support the development of Enzyvant Therapeutic’s RVT-802.

Therefore, if you are interested in discussing your digital pathology projects in more detail with the field’s leading experts, stop by Visikol booth #216 or check out our services on our website.

About Visikol

Visikol is a CRO focused on advanced drug discovery that is leading the fields of bio-imaging, bioinformatics and image analysis. We conduct end-to-end drug discovery services that include both 2D and 3D in vitro models and assays, 3D whole mount tissue imaging, digital pathology and custom drug discovery projects. Visikol offers a portfolio of drug discovery services ranging from 2D and 3D cell culture model and assay development to in vitro screening, animal tissue histology and automated image processing. The focus of these services is to transform tissues into images and ultimately into quantitative data sets that can be mined for actionable insights that help our Clients make more informed decisions during the drug discovery process. Additionally, Visikol manufactures and sells a suite of tissue clearing reagents and 3D immuno-labeling kits. These products allow researchers to easily and rapidly image whole tissues and 3D cell culture models in 3D instead of traditional 2D sectioning. For more information about Visikol or its services, please visit our website at

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The Wall Street Technology Association (WSTA) to Hold a Seminar on “Digital Transformation and the Customer Experience (CX)” in NYC

Networking at Past WSTA Seminar

The Wall Street Technology Association (WSTA®), a not-for-profit organization that provides financial technology and business professionals a forum to learn from and connect with each other will hold a Seminar on “Digital Transformation and the Customer Experience (CX)” followed by a discussion on “Culture in the Workplace” for financial technology and business professionals on September 19, 2019 in New York City. Sponsors at this event include: Premier Speaking Sponsor: Atos; Luncheon Speaking Sponsor: NTT DATA; Speaking Sponsors: Broadcom, Imperva, Kofax, Moxtra and OutSystems.

The “Culture in the Workplace” discussion will be led by WSTA President James Kostulias, Managing Director, Retail Client Experience, TD Ameritrade.

For more information, please visit:

Seminar Description:

Digital Customer Experience (DCX) has become the watchword of next-generation customer interaction. On the customer-facing side, technologies such as social platforms, chatbots, human-machine interfaces like Alexa and Siri, and virtual reality (VR)/augmented reality (AR) are dramatically changing how financial services firms interact with customers (whether individuals or businesses). On the back technologies like AI, machine learning, and advanced analytics are providing financial executives with unprecedented insight into customer desires and behavior.

In sum, these technologies have the potential to radically transform financial services firms. They can spawn new lines of business, new products and new partner channels.

But these technologies have also heightened expectations from the digital ecosystem, and Wall Street firms need to dial up the pace of change to meet these expectations. These include protecting data while making it available to authorized users; storing, retrieving, and analyzing the data, and delivering the insights via a range of user experiences.

This seminar is designed to share visions and experiences on leading-edge methods to handle obstacles and accelerate this journey.

Culture in the Workplace Discussion:

In today’s environment, the war for talent has become even more challenging. Financial firms are facing steep competition from the technology industry, FinTech startups, and other industries. In addition, the workforce now consists of multiple generations and Diversity and Inclusion is a key focus. How does a company’s culture influence the ability to attract and retain the best and brightest? Can culture make a difference on how effectively teams perform? Do we need to adjust our cultures as our workforce becomes more diverse? How do firms use their culture to differentiate against potential competitors? How do emerging/maturing technologies and your office space play into your culture? This discussion will tackle these questions.

About the Wall Street Technology Association (

The WSTA facilitates educational and networking events where members meet and exchange ideas and best practices that assist them in effectively capitalizing on technology advances in areas such as Cybersecurity, Analytics, Emerging Technologies, Artificial Intelligence (AI), Machine Learning (ML), Data Management, Cloud, Blockchain, Digital, Architecture, Workplace, etc. and dealing with financial industry business challenges. Founded in 1967, the WSTA is a not-for-profit association with a long history of evolving to meet the needs of its members.

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Videotel Digital Joins the Ranks with Acclaimed Nordic Experience Provider Thanks to HyperSound®

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Bright was looking for a product that could meet the clients’ strict requirements for esthetics, function, and quality. We found that the HyperSound speaker met the requirement in full.

HyperSound® makes its way to the prestigious National Museum in Olso, Norway due to the recent collaboration of two outstanding companies. Videotel Digital and Bright Group have joined together to bring HyperSound® HSS 300 to what will be the largest cultural center in the Nordic region. Set to open in 2020, the revolutionary product will provide the venue with an extremely focused audio technology that will quite literally point sound. Much like a flashlight controls a ray of light, the slim directional sound speakers will target listening areas for a unique experiential visit for museum lovers.

“For our upcoming installation for the prestigious new National Museum in Oslo, Norway, Bright was looking for a product that could meet the clients’ strict requirements for esthetics, function, and quality. We found that the HyperSound speaker met the requirement in full. The narrow wave front makes the speaker ideal for critical applications like the new National Museum,” said a representative of Bright Group.

Lisa Schneider, VP of Marketing and Sales for Videotel Digital, said, “Partnering with Bright Group for what is sure to become an iconic venue in Oslo is something we’re particularly proud of to say the very least. Due to our ability to work in tandem with like-minded goals, we believe it will be the first of many collaborations going forward.”

Noted as the “Experience Provider” Bright Group has worked extensively on corporate and cultural events, live music tours and festivals, theatre, as well as television and film. Their acumen extends to sports and other major public events, permanent installations at museums, concert halls, club venues, hotels, and retail stores. They also collaborate with and support leading entertainment and event producers, designers, and creative talents.

To learn more about the HyperSound® Directional Sound Speaker, visit

For more information about Videotel Digital, visit

About Videotel Digital:

Videotel Digital is a leading manufacturer of Industrial Digital Signage Media Players, Industrial DVD Players, Interactive Digital Signage Solutions and Directional Sound Speakers. The industry leader services numerous industries from retail to healthcare, educational concerns, hospitality, events, and museums, among others.


Videotel Digital

681 Anita Street Suite #104

Chula Vista, CA 91911


Lisa Schneider

VP of Marketing & Sales

(619) 670-4412


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